Denmark’s birth rate is set to increase
following a series of targetted sex
campaigns, including one that called on
Danes to “Do it for mom”.
Last year a string of campaigns were
released over national television
encouraging Danish people to procreate.
Company, Spies Travel, released a video
with the slogan "Do it for mom" in
September 2015 urging people to have
children to please their parents and help
reverse the country’s aging population.
“The Danish welfare system is under
pressure. There are still not enough
babies being born, despite a little
progress. And this concerns us all. But
those who suffer the most are perhaps
the mothers who will never experience
having a grandchild,” the advert stated,
showing an older Danish woman
imagining her future grandchild.
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Soon after, the City of Copenhagen
produced its own campaign calling on
people to think about their fertility; with
slogans asking men if their sperm was
“swimming too slowly?” and women if
they had “counted their eggs today?”
The country’s national broadcaster also
aired a programme titled “Knald for
Danmark” or “Screw for Denmark”.
Nine months later reports have suggested
that Denmark is set for a baby boom with
1,200 more babies due to be born this
Summer compared to last year, The Local
reports, citing a report in the Danish
broadsheet Politiken.
Copenhagen’s deputy mayor for health,
Ninna Thomsen, told TV2 News the
campaigns were not co-ordinated and she
did not want to take credit for the
imminent baby boom.
Ms Thomsen said: “You probably can’t
ascribe the increase in births to our
campaign, but it’s definitely a feather in
our cap if the campaign has had a positive
effect.
“It was a bit of a surprise to me that there
were so many campaigns on the subject
within such a short time. It certainly
resulted in people getting plenty of
fertility advice.”
The campaigns stemmed from Denmark’s
falling birth rate and aging population.
In 2014, the national fertility rate was at
1.69, a small increase on 2013 and the
first time such an increase had occurred
since 2010.
The average age of first-time parents in
Denmark was 29.1 years in 2014, five
years older than the average age in 1970.
www.independent.co.uk/news/world/europe/denmark-s-bizarre-series-of-sex-campaigns-lead-to-baby-boom-a7062466.html