Ace Nigerian actor Richard Mofe-Damijo is currently embroiled in a case of unauthorized use of image rights with Nigeria’s popular online fashion and beauty retailer, Jumia.

According to RMD’s publicist, Jumia Nigeria used his photo on ‘Jumia Fashion's’ Instagram page without the actor’s permission.
This unauthorized use of the image has been ongoing, they said and has had the effect of portraying to unsuspecting customers that Jumia enjoys the patronage of or endorsement of RMD.

RMD is a well known brand ambassador for various companies and his image has been widely and regularly used for product placement in a variety of platforms. He has always jealously guarded his image and has been meticulous about the type of products and
services associated therewith. Jumia’s unilateral and unauthorized use of RMD’s image for the advancement of its products and website has undoubtedly enhanced Jumia’s brand awareness and created a buzz about Jumia’s fashion line at the expense of RMD.
RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant. Jumia’s response has definitely been defiant and unapologetic. They admitted that they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform. This is even though they are using the image to promote their online fashion trade on their website page! They offered to take the page down but have shown neither remorse nor offered any conciliatory compensation!

The ‘Terms of Use’ of Instagram as stated on their website clearly prohibits Jumia from taking RMD’s pictures and using same to conduct its fashion business.

Their defiance has left the ace actor with no alternative but to instruct his lawyers to sue JUMIA for punitive and exemplary damages for the infringement of his image rights.

Doo you agree that RMD should sue?


http://www.lailasblog.com/2016/07/rmd-jumia-for-unauthorized-use-of-photo.html

FTC!

Well, I can't be bothered about the subject matter.

I dedicate this FTC to the new appointment I got at work today. It's mind blowing for entry level staff and a first of it's kind.

I asked God for a gift this week while praying this morning and just on the first day this landed.

For His mercies endures forever.

sue them already......na so he dey take start.

Another court case ...

Abeg go seat for one place image right ko image left ni, u no even happy Say jumia won sell u online

The Dingle Hillingdon rubbish

Sorry Papa

Jamean:
FTC!

Well, I can't be bothered about the subject matter.

I dedicate this FTC to the new appointment I got at work today. It's mind blowing for entry level staff and a first of it's kind.

I asked God for a gift this week while praying this morning and just on the first day this landed.

For His mercies endures forever.

Congrats dear.