Google is to penalise websites that feature intrusive pop-up adverts. It is updating the algorithms used to rank its search results so that offending pages are more likely to get lower placings.

The change is due to come into effect on 10 January. Google makes much of its money from placing ads on the mobile web. One expert said the company wanted to give users one less reason to use ad-blockers or search within apps instead.

For its part, Google said the move should make using some of its results less frustrating. "Pages that show intrusive interstitials [elements that cover the content] provide a poorer experience to users than other pages where content is immediately accessible," it blogged. "This can be problematic on mobile devices where screens are often smaller."
Punishing pop-ups

The California-based company gave three examples of practices it wanted to discourage: pop-ups that covered part of the main content when the user clicked on to a page an intermediary webpage that had to be dismissed before the main content could be seen an ad that filled the web browser's screen so users had to scroll down "below the fold" before they could see the material they wanted Google will, however, make some exceptions.

Pop-ups that alert readers to the use of cookies are still permissible, for example, as are ones that require log-in details to let visitors get behind a paywall.

"Google is one of the largest advertising companies in the world, but it's in a very different position to Facebook, Snapchat and other global media consumption apps," said Daniel Knapp, senior director of advertising research at the IHS consultancy. "Google is still very reliant on the desktop and mobile web to make money, and it's much more difficult to clean up that experience than the native app environments. "That's why it needs to tighten the screws on everyone with this crackdown."

http://www.bbc.com/news/technology-37178470

Hallelujah!!!


FTC!!!!

And the ban start rolling out

But not to worry, you can still get people see your ads by placing it below the post title.

Click here to read how to make your ads show on mobile view

Welcome Google! Meanwhile, I cover my adsense with the Blood of God and Jesus.

I blog at Gidimasters Blog

Tell Linda ikeji

Nice move

Kilo happen

mhizAnnie:
Hallelujah!!!

Amen :-D

Okay ooo

Kk

Good

Mobile or PC...

I hate pop up ads

lemme smoke first

Noted

Thank God, I hates those advert like sh*t

ope o!

Not a good news for bloggers but a good news for Web users. Those pop ups could be frustrating @times esp when checking livescores

Not a good news for bloggers but a good news for Web users. Those pop ups could be frustrating @times esp when checking livescores

Good

This isn't anything new.




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k

AnodaIT:
And the ban start rolling out

And You must be afraid?

Not bad at all for users.

Just negodu

Well done google. Please implement it ASAP. Rubbish pop-up ads... Very frustrating thing to experience when you want to access information on a page!!

Thank you Lord. It gets so frustrating on some pages these days that you're only scrolling and before you know it like 3 new pages have opened and your phone starts vibrating like crazy. That stuff makes me want to scream.

I don't understand google sha... i pity blogger earnings go reduce

I hate popups especially when I want to download free movies