Creating a brand identity is a good path to entrepreneurial success, this is because a truly recognized brand identity makes people confident about your organization. Your brand identity should showcase your unique value proposition and develop a competition advantage in the market, as well as reflect the voice of the brand. Below I'll show you a few ways new businesses that are looking up to improve their brand identity should not overlook.


1. Value Proposition

This is a basic step in your brand effort, unfortunately, this is often overlooked. Your value proposition should be your mission statement; your aims and objectives for branding. It helps to identify your branding strategies that fit your business, how to achieve it and what makes your brand different from those of your competitor.

2. What Is Message?

Whatever image that you initially project to your clients about your brand would most likely become a deep rooted perception from which a relationship between you and such a client will germinate from.
So, it is important that you give your client an idea of your competence and promise of integrity. In light of this, a message must be produced with the intention of passing it through the brand. For example, the brand LG, sends a message that "LIFE IS GOOD".

3. Market Identity

Your brand?s persona should be clearly established and easy to identify. This is because it goes beyond individual impression, it serves as a general opinion of what the brand is all about, it should be protected by all cost.
Once it is changed, there is a tendency of the change putting a dent on the image identity of the brand. Take Dettol for example, Dettol is known for antiseptics, Microsoft is known for computers and computer related packages. A deviation from their respective sphere of operation most times, leaves a scar on the face of such brands. You may want to know that upholding a brand's persona, does not remove the possibility of constructive rebranding or brand upgrading

4. Quality Web Design

Blogging plays a great role in improving a brand identity but your web design is just as important. People see your web design before they read your blog content. Some studies have shown that design elements are exponentially more powerful than the content.
In conclusion, it goes without any doubt that these strategies are fundamental and mandatory to improving one's brand image or identity and should not be neglected or overlooked.

Source: https://entrepreneursxpress./2016/10/02/4-ways-to-improve-your-brand-identity/#more-242

5) there are a lot of free business directories...check the one that appeals to your niche and get listed...its free advertisement...

6) Deliver more than what your clients want...because trust me; a satisfied client will serve as your unpaid marketer for years to come... word of mouth is still one of the best ways to build a brand...

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check my signature

No food for a lazy man no be for person wey him mama/wife get restaurant .

In other words... ask for Divine assistance, many who have done more than this have been sent packing by market forces.
With God nothing is impossible !

bridgesjnr:
word

Damn you eh

The whole idea of creating and improving a brand is simple:
If you think you can not convince them, then confuse them
www.nairaland.com/attachments/3554500_giphy_giff78492f0513c659e69dab2e47f567202
That's the logic....

Cherishing:
Damn you eh

lol....

THIS IS A GOOD ONE

Ok

Then you can go head to do Search Marketing, Organic or Pay per click Listings . Organic listing which is free use Search Engine optimization ( SEO) or you use [url=climaxbox.com]Google AdWords search Network[/url] , which will cost you $ when Prospective Customers Click through your website. Brand awareness can also be done on Google AdWords Display Network.

bridgesjnr:



lol....

GOD Bless Nigeria!


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K

Can I ask for more information /write-ups about branding

Cool..

Good one

Ok na...

Good article. I agree with the points listed. Most people sometimes don't understand the importance of having a good brand. A brand is more important to a business than initial profits. Dangote can sell anything under the sun so long as the Dangote brand is on it. People take up shops in a city mall just because Shoprite is in the same building.

You can never go wrong with a good brand. Part of a good brand is a perfect logo. I wrote an article about how to create the perfect logo for your business brand. The article lists tips to have a good logo, some mistakes to avoid and free resources you can use on the internet to create your logo until you can afford to pay a graphics designer for your logo. Here is the article: http://www.nextnaijaentrepreneur.com/create-logo-brand/

Good luck

cool

I learned something new


House of brands and Branded House and there is an in between one, those into marketing will understand.





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I have a dig bick.
You that read wrong.
You read that wrong too.
Whose the crazy one now huh?

Tanx

simafem:
I have a dig bick. You that read wrong. You read that wrong too. Whose the crazy one now huh?

Oga ooo baba.. Stop eatin dz weed ooo

ok

Thank you so much for these wonderful TIPS,

Well said......

DELIVER ON TIME AND PLACE QUALITY OVER QUANTITY TOO

Your brand will speak for you as long as you deliver.





check my signature.

Good information

Nothing beats creating a good brand, you need to stay ahead of your competitors, you need a website that tells a story , for example. Your website will go places that you wouldn't have been able to reach.


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