We have seen businesses come and go, companies start and fold up, empires rise and fall, in most cases, the reason for their failure is the simple fact that they ran out of clients or couldn't meet the new demands of their clientele.
One constant thing about life is its ever-changing nature. Consequently, people as well as their requirements, desires and ultimately their tastes for items/service will be dynamic.

According to Maslow's hierarchy of needs, man’s basic needs of food, clothing and shelter have remained unchanged throughout the ages. Nevertheless, the needs of individuals vary across the spectrum of the hierarchy of needs. For example, the need for prestige and self actualization may not be important to most people struggling to meet daily needs of food and shelter, so the onus is on you as an entrepreneur to find out what your target clients choose not to do without.

Like my husband often says, "Anywhere I go, the first thing I do is ask myself, what are the needs here? What can I do or how can I meet these needs?" This particular drive is what keeps you relevant. Meeting a 'need' is completely different from providing a 'want'. When the stakes are high, people will shun their wants, but in every situation, every human will strive to have his/her needs met. If your business meets a core need of your clientele or projected clients your business will stay relevant for generations and even in the most difficult economies.

So dear BIE reader, what exact need does your business or intended business meet? Meeting that NEED is what will make your business endure.

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