The second edition of the Big Brother Naija, tagged “See Gobbe” has ended, but not without controversies. The show which stole the heart of many Nigerians raised lucid debates about morality and ethnicity; it also shed some light on our state of affairs, disposition and stance as Nigerians. With no doubt, there are winners and losers from the success of BB Naija 2017. You can take a look at the two previous articles on BBNaija here and the trend analysis here. Let’s take a look at the overall winners and losers below:


BB Naija Overall Winners

1. The biggest winner here is surely the organisers. Though, Big Brother Naija organisers got a wave of criticism from the onset of this 2017 edition. The first criticism centred on why the organisers had to host the show which was tagged “Naija” in another country, South Africa. Critics argued that this would have created temporary employment for South Africans, but not Nigerians who are the main target audience of the show. The second wave of criticism came in the first few weeks of the show. The critics argued that the public show of immorality on National TV is a disgrace to the ethics and morals been imbibed in Nigerian youths.

However, the BB Naija organisers were able to steady the ship by cancelling the airing of shower hours and taking the cameras away from scenes that could get very raunchy. As weeks passed, the show viewers increased. Analytics of Twitter trends of the two weeks that led to the grand finale shows that more than 1,500 tweets mentioned “BB Naija” every minute. This was good for the show ratings and sponsors.

The show organisers main gain was the huge revenue that would have been gathered from votes. Viewers were compelled to vote for their favourite housemates by texting their names to a short code. Though, Telecommunications companies received 70% of revenue from each text message. A text message costs N30. The show host, Ebuka, revealed that there were more than 26 million votes for the grand finale. 30% of N30 is N9. If the majority of votes were from text messages, then we can say the show organisers generated about N234,000,000 for the grand finale alone. That is a lot of money if you consider the many more votes since the first eviction show. BB Naija organisers are surely smoking loud in their Mercedes Benzes by now...

Read more on http://www.rapportnaija.com/2017/04/bbnaija-winners-losers.html

Please when will Bbnaija 2018 audition start?