1) Telegram Has a Growing Base of
Users

As mentioned, Telegram has a steady base of
monthly active users. For the longest time,
the growth was mainly in Russia and Brazil,
with each country counting a total of over
100 million users. That number continues to
grow with insane side statistics like 15
billion messages sent every day through the
app.
Yes,that’s every DAY.
That number, along with every other metric
used by the company is on the same trend:
heading upward. To provide an idea of how
exponential the growth is, WhatsApp
(Telegrams’ biggest competitor) went offline
for a period of 4 hours recently. During that
time, Telegram users went up by over 5
million within 24 hours. That number was
reported a couple years ago as being 220,000
per day. That’s an incredible 2500% increase
in daily subscribers simply from a 4 hour
shortage.
For a marketer who wants to see metrics and
analyzed data, those numbers should cause
some real excitement.

2) It Has Created Channels


Of course, Telegram is incredibly popular
due to the features that it boasts. Not only
can there be one-on-one discussions and
group chats, there is now a new tool for
getting the message out there. Channels was
recently released by Telegram as an
improved way to send our messages to
multiple users through a permanent URL.
Those who subscribe to the permanent URL
are included in the group list. This list has
no limits on sizes. This is an improvement
from the previous 1000 contacts limit.
Channels is a versatile tool with exciting
prospects. Those who can access the
permanent URL can subscribe at any time.
Any link or message sent out by the
broadcaster can see a live view counter of
their message. The views are even counted
when the link is forwarded on to other
members outside of the Channel. There is a
strong potential there for marketers and
brand managers.


3) It Has Strong Encryption

One of the greatest reasons for Telegram’s
meteoric rise to no.1 in the app charts during
the WhatsApp outage was the extreme
security it offers their users. There is strong
peer-to-peer encryption for secret chats
between individuals. The messages can
even have a self-destruct option put on them
for anywhere from 1 minute to 1 week after
viewing. These messages aren’t stored
anywhere in the cloud or on a server, and
can only be accessed on the end user’s
phone. The reputation for privacy is what
makes the app such a huge hit.
Marketers love the option to offer limited
time deals, and with the encryption method,
these deals can truly be time-sensitive with
the self-destruct option activated. It provides
a level of security that inspires trust and
loyalty in the brand and the message.


4) It Is Entirely Word of Mouth
Marketing

In a true modern world fairy tale, this is a
company that now is knocking on the door
of its bigger neighbors of Snapchat and
WhatsApp, both worth multiple billions of
dollars. Telegram has features that Snapchat
can’t offer with and encryption and options
that WhatsApp hasn’t touched yet.
The best part of this?
This has all happened without a single dollar
being spent on marketing.
Nothing. Nada. Zip. Zero.
This is the true unicorn, the white stag of a
company that has reached this power
without any marketing other than word of
mouth. Just as with all other social media
apps, this app only spreads because it
actually helps people socialize. If an app
truly works, then people will talk about it
with their friends. 100 million friends later,
Telegram is a power to be reckoned with.
It Requires No Space or Memory
Part of the appeal of this app comes from the
amount of storage it requires on a phone. It
uses an entirely cloud-based storage model
that keeps almost no data on the user’s
phone. All the photos, videos, texts and other
docs sent are stored online unless
downloaded to a phone.
The death knell of any app on someone’s
phone is if it takes up too much precious
memory. Because Telegram is so miniscule
in size, it doesn’t intrude in a way that other
size-heavy apps do.
That, if it isn’t clear, is good news for
marketers. If an app isn’t creating a burden
on a user, it will be kept longer offering the
marketer more opportunities to reach their
audience.


5). It’s Not Owned by Any Parent
Corporation


Another mass exodus from WhatsApp was
noted when the news broke that Facebook
acquired the popular messaging app for the
ludicrous sum of $19 billion dollars.
That’s billion with an “L”, as in that a L ot of
money.
The only reason that people could try to
fathom from the sudden popularity increase
of Telegram was that it offered a safe haven
from the global conglomerates acquiring
goods and services. Telegram was started
with the intention of remaining
independent. The money came from a
Russian investor who finances it to this day.
In fact, in their words, “ Telegram can’t be
sold ”. Its non-profit model means that it was
not created to make the billions that other
companies strive for: it was built to offer a
better messaging service to the people.
Marketers see that people actively try to seek
out companies that are purposefully being
philanthropic and magnanimous in their
ventures. By working with Telegram,
marketers align themselves with a company
whose message is appealing in this currently economy.


6) It Can Offer Payment Transfers


For those who try to simply categorize
Telegram as knockoff of WhatsApp or a
Snapchat try-hard, they miss the point of the app. It’s a message service with strong
privacy embedded into it. It also offers self-
destructing message capabilities.
That’s not all. There’s more.
Currently offered in the bigger markets of
Russia and Brazil, the option to transfer
money within the app will soon be available.
MoneyTalk is a client within in Telegram
that allows users to transfer funds using the
app.
This takes advantage of the already secure
encryption that Telegram boasts of. They are
so proud of their encryption that they’ve
offered $200,000 to the developer that can
crack it.

7) It’s Completely Free

As a barrier to entry, even a $0.99 app
charge would hinder millions of users from
switching over to Telegram. It’s kept
completely free to be in line with the non-
profit model of the company. Telegram even
goes so far as to release the source code for their app as a way to encourage others to
create their own Telegram clients online. It’s
similar to what Elon Musk does with the
Tesla patents he offers to anybody as a
thought to better the world of electric cars.
This is the thinking behind Telegram’s
source code release.

Final Thoughts

Telegram might only be 3 years into the
market of social media messaging. Those
three years have been explosive in their
growth and reach across the world. The US
and Western Europe are gaining ground on
the usage of this app.
If this is anything to go by, marketers should
be wiping up drool off their chins at the
huge untapped market presented by this
company. There is no excuse not to add this
powerful marketing weapon to the arsenal of
tools at the marketer’s disposal.


if. you're already using this platform you can search @postNaija
#copied

Telegram is the bomb..
Though the owners have their plans...It might be dark though.

SchoolCare:
Telegram is the bomb.. Though the owners have their plans...It might be dark though.

I don't think so or I Dont just see any side

javis01:

I don't think so or I Dont just see any side

Think!, Why will the Durov duo be doing this, every body knows what happened back in the days when he lost his position at VK, a company he founded.
Why are they so into end to end encryption?
They are not making shi shi from it same as WhatsApp..Buh they know what they are really doing.

*Information they say is power.

They want the whole world to trust them with *information in form of texts, images, videos, calls too that their platform is super secured( of course it is, they Durov offered $200k to any programmer who can crack telegram a bit)

Telegram is really cool.. buh a lot of things will follow

SchoolCare:

Think!, Why will the Durov duo be doing this, every body knows what happened back in the days when he lost his position at VK, a company he founded.
Why are they so into end to end encryption?
They are not making shi shi from it same as WhatsApp..Buh they know what they are really doing.

*Information they say is power.

They want the whole world to trust them with *information in form of texts, images, videos, calls too that their platform is super secured( of course it is, they Durov offered $200k to any programmer who can crack telegram a bit)

Telegram is really cool.. buh a lot of things will follow

If we tend to look at the dark or shady sides to these things, you and I may have to switch off our Internet connections. It's a matter of a lesser devil, a cheerful prostitute.
Telegram it is.

then let's just say everything has a dark side, if we tend to focus on em

javis01:
then let's just say everything has a dark side, if we tend to focus on em

I'm not saying the other side is too dark..
What I'm trying to controversial say is that...Some day, they will monetize it.

So you want them to be paying heavily for everything just to make it for free?

SchoolCare:


I'm not saying the other side is too dark..
What I'm trying to controversial say is that...Some day, they will monetize it.

So you want them to be paying heavily for everything just to make it for free?

No, although today its free and if they monetize it tomorrow, they already earn the right yesterday. anyway nice thinking bro

javis01:


No, although today its free and if they monetize it tomorrow, they already earn the right yesterday. anyway nice thinking bro

Do you know how i can lock a group on telegram