Google is seen as black boxes that hang out page on search rankings for websites and blogs based upon secret and mysterious calculations.


Great Tips to Rank High in Google



Hundreds of bloggers are constantly working in quiet rooms to increase the artificial intelligence of its search engine and ranking high on google.

Some (SEO) search engine optimisation experts have used devious means to try and trick Google into getting ranked high in search results.
This has been done via tactics such as “Black Hat SEO” that are used to try and fool Google. Google doesn’t encourage these activities and is constantly fine tuning its search algorithms to eliminate these practices.


Google’s objectives is to ensure that it is always delivering search results that users find relevant, interesting and also timely. If they don’t keep doing this then people will stop using Google and then its $30 billion of revenue it earns off search advertising is under threat. Also breathing down its neck are rapidly growing social sites such as Facebook that indirectly are providing alternatives to Google (rumours are constantly circulating that Facebook is building its own social search engine). If Google doesn’t continue to deliver then its whole existence is heading for a slippery downward slope of Web extinction.
In the last 2 years Google has increased the importance of usability such as measuring the speed of websites and sites that are producing unique content , hence the targeting of content farms and de-ranking them.


Google wants Unique Content

for your blog to stand out

What Google does like is great unique content. We have seen the rise in importance of content creation and curation as a marketing tool over the last few years. People use the web to find information, that is why Google is putting such a high value on unique content. Creating great contagious content that begs to be shared such as videos, blog posts and ebooks also has a big side benefit. That benefit is that people will link to your website or blog and hence Google gives you big ticks in its search engine calculations the more often back-links are created to your blog and website from other websites.
This is is where the tactic of “offsite optimisation” starts to make its importance and presence felt and should be included in your SEO strategy. This is the final stage of getting Google to

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