Hatem Dowidar (Etisalat Chief Executive) last Monday, said etisalat group would phrase out the brand name through text for three weeks in Nigeria.

If you have an etisalat line, you must have seen or received one of these messages below;

"Dear Valued Customer, Etisalat is now 9mobile! Our name and logo changed, but our commitment to you remains stronger. Thank you for choosing 9mobile."

The maid decision followed Etisalat Group (Emirates Telecommunications Group) withdrawal of further involvement on the ownership of Nigeria subsidiary.

UAE, United Arab Emirates, untill June 15 use to be a major shareholder in Etisalat Nigeria, together with United Arab Emirates Sovereign Wealth Fund through Abu Dhabi.

Mr Dikko said the new brand name would not at all affect the operations of the company.

Boye Olusunya, The New Chief Executive said the new management was mandated to ensure was ran as a profitable venture.

SOURCE: http://www.inforetweet.com.ng/2017/07/etisalat-changes-brand-name-to-9mobile.htm