Your Facebook business page is the Central place to grow your business, build your brand and develop relationships with your customers.

Importance Of Facebook Page To Business

Facebook fans page has a lot of significance to your businesses be it small business or a big business enterprise. Bellow are few out of the many importance of Facebook page to your business.

1) Customer Interaction: Having your business on Facebook through a fanpage or a group is a great way to learn more about your customers.
Through comments or posts, you get to have direct feedback and conversations with your target audience. The people who like your fanpage or join your group are only there because they want to be. They are there to know what they can about you and you can do the same thing.

2) Give a personal touch to your business: Being well connected is important for any business, especially for a small one. You need to be able to communicate with people and grow your contacts. The best possible way to do that is through direct involvement. Facebook allows you to give your business an image and then you can actually have live conversations with people who matter, making it a more personal experience then what you get on a TV.

3) Develop a loyal fan base: Facebook allows you to develop your very own community. All you need to do is, post links and content that is both relevant and useful. You can even have promotional campaigns and contests through your page and offer incentives as well. If done correctly, you will find that you can develop a loyal community for your business on Facebook.

4) Beat your competition: One of the biggest reasons for you to make sure that you are on Facebook is that your competition might already be there. In this cut throat environment, lagging behind will make it really hard for your business to succeed.

5) Viral promotion: If someone ends up liking your page then it appears in their news feed. This makes it possible for your business to be in their eyes on a regular basis through status updates or content posting. What’s more, if they comment on your post, their friends will also see your post and this will help in viral promotion of your business.

6) Save money: Apart from these facts, Facebook is free. You do not need to spend anything for promoting your company through a Facebook page. Facebook already has people addicted to it. This means you do not have to look for customers – they are already there.

How do I create a Facebook page?

Good question. To set up a Facebook page for your business is very simple, but first you need to have a Facebook account, if you don't have one.

Step To A New Facebook Account
Go to www.facebook.com you will see a homepage as shown below.


Click on Sign Up, A Form will appear as shown below.

Fill the Form and submit. You will immediately receive a confirmation message of your successful sign up.
Most people thought that Facebook is just a social network where they meet old and new friends and gist with them. Facebook actually has the potential to make you rich.


To create a business page on Facebook is very simple, and it take few minutes to get started. Just follow the step by step guide.

1. Login to your account and click on the Menu and locate Create Page and then click on it.

2. Choose a category and a page name that represents your business.

3. Pick a logo or other images that people associate with your business to use as a profile picture.

4. Write a sentence about your business so people understand what you do.

5. Set a memorable Web address for your business page that you can use on marketing material to promote your presence on Facebook.

6. Choose a cover photo that represents your brand and showcase your product or service.

Now you are ready to create your first post.
Remember you can create different kinds of post on your page including updates, photos, videos, and questions. The people who like your page will see some of your post in their news feed.

The power of Facebook news feed.
*News feed is where people spend 40% their time on Facebook.

* It's where people share the most important part of their lives on Facebook and also where business can engage them in conversation.

Successful post are
1. Short: post between 100 and 250 characters get about 60% of more likes, comments and share
2. Visual: photo album, pictures and videos get 180% 120 and 100 more engaging respectively.
3. Optimized: page insight help you learn things like what times people engage most with your contents so you can post during those hours.
When you post comments and have conversations on your business page, you are building loyalty and creating opportunities to generate sales.

Post quality content regularly
When people like your business page, they are saying that they care about your business and want to know what you can offer. Posting relevant content is the most important things you can do to keep them interested.

Encourage people's to interact with your business
Word of mouth is the strongest form of advertisement. When someone interacts with your business on Facebook it creates a story. People can see when their friends endorse your business by liking your page or connect with it, and it can influence their own purchasing decisions.

Hopefully you have read through all the necessary steps to build your business page on Facebook and have a list of things to try. Just take your time and test out different approaches to see what works best for you.

If you have questions in relation to the above stated, you can use the comment box. Thanks
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