Source: https://www.todhost.com/blog/digital-marketing-seo/163-an-seo-guide-on-the-top-3-factors-that-guarantee-success-for-every-website

No matter the type of website you run, for profit or not for profit, ranking high in the search engines and driving quality traffic are a must for its success. But achieving these goals is usually not an easy task. We recommend you focus on three key elements discussed below and watch your website achieve the expected outcome. These may just require some small changes or a complete redesign to get the website competitive. The key lies in how better you can be than your competitors in certain areas. You just have to be slightly better than your competitors to get many better results.

If your changes drives you from being one of the discarded sites to the site that is chosen by searchers then your sales will increase.

Your website has to score highly and be exceptionally good in three areas in the fight for the customer:

1: Choose the right keywords

Being better than your competitors starts with choosing the right keywords. If you target keywords that aren't used by the people who want to buy then you might get a lot of visitors but no sales. Your web pages should be optimized for the keywords that attract people who are looking for the products and services that you sell on your website and who are ready to buy.

There are keyword tools out there that can help you with this. One of them is SEOprofiler. This tool will help you find the best keywords for your website.

1.1 How Best to Use Keywords in Your Website Content

Although the role of keywords have been significantly played down especially in Google metadata as a search engine ranking sigal, there are some evidence that it is not yet completely over with keywords. For instance, not using the right keywords in writing your web page title is still seen as a disadvantage for competition because it could affect how Google and other search engines understand the focus and offering of your website and that could seriously affect its search engine placement.


Note that although keywords and content generally can be useful in getting the search engines understand your website and what it talks about, keyword density and the likes are currently not a ranking factor. Ranking today is linked other factors like the website title, external and internal links, freshness of content and social sharing.

The role of keywords and how it affects search engine understanding and placement of a website can be related to a real life story of how we dress to be noticed. People dress well or do something bizarre in order to be noticed or make a statement. To get ahead in life or business one needs to be at the top, first in line. Now more often than not, the World Wide Web too functions along the same principle.

With tough competition between websites, blogs, and e-commerce sites what makes one more successful than others is the position a site gets on search engines. The higher the ranking the larger the number of hits or traffic to the site. To achieve a higher position for your website, you can follow our suggested SEO guide and develop your content such that it contains some of the relevant keywords. You will also want to read our article on a Checklist Of SEO Best Practices That Will Drive Trafic To Your Website

Keyword management is not as simple as using words repeatedly. You need to know which keywords are relevant to your website and pages. Once you have a master list ensure that you do the following :

Match keyword tag with content. Ensure that the keyword meta tag has around 900 characters or 25 words.
Ensure that the keyword density in between 3-10% . And, avoid using the same word more than once in a sentence. Check keyword validators to determine the exact density percentage.
Try and maximize keyword usage in the top half of the page. Many search engine spiders do not go beyond 25-50%.
Be smart and spell your keywords with variations and also include plurals.
Go one step ahead and make use of a keyword density checker. This is an automated system that will comb through your web content and highlight words used in higher density. The system will enable you to perfect your pages and provide what search engines or spiders want.


Keyword Density Cloud can be used effectively to crawl selected URLs, analyze word density, and remove common stop words. The tool can be added to your website and play a vital role in Search Engine Optimization.

It is all about knowing how to gather your audience or customers and the keyword density checker or cloud can help you through several stumbling blocks. The golden rules of SEO are: keyword density, keyword frequency, keyword prominence, and keyword proximity.

The basic rule of thumb is to know "what are the keywords your potential customers are likely to use." Keywords must not be random but relevant to your line of business. The trick is to strike a balance neither too many nor too little. Too many can get your site banned and too little means you get lower rankings and your wonderful site goes unnoticed.

So, while sticking to your marketing plan and focus take a moment to take care of web content and its many nuances. Make content meaningful and relevant, find out the most important words that will be used to find what your site has to offer (put yourself in the user's shoes). And construct content using all the golden rules and keys mentioned above. More than that, take quality content very seriously, avoid thin content and do not just churn out content that do not offer value. By refreshing your website with new and relevant content, you will be able to attract more links to your website because your quality content will be linked to. If you tread the right path success in the World Wide Web will be yours.

2: Get on the first results page

Of course, it is important to target the right keywords. However, your website must also be found on the first results page of Google, Yahoo and Bing to attract customers. Most people only take a look at the first results page. If your website cannot be found there then potential customers won't find your website.

2.1 How to Get High Ranking for Your Website in Google

This is a very important topic for webmasters and especially for managers of competitive website that have a product to sell. Google ranking is crucial and takes a whole lot into account. In a recent post, we discussed some of the factors not commonly discussed yet are important to rank high in Google. All that had been based on our experience at Todhost. Here, we do a more comprehensive evaluation of the factors to take into account to rank high in Google Search Engine Result Pages (SERPs).

There are many factors to take into account if you want to rank high on Google but some of them are more important than others. What we will outline below are the essential steps that you need to take if you want to get better rankings on the Google search results. It is also important for you to know that patience is required as you walk through this road.

Read full blog post at https://www.todhost.com/blog/digital-marketing-seo/163-an-seo-guide-on-the-top-3-factors-that-guarantee-success-for-every-website

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