Executive Summary

City Star is a Kano City based company, whose mission is to provide reliable, timely, and safe Keke taxi services by using complete, hire purchase, in-house credit and debit card access soonest, along with computer-aided dispatch. The company will establish its presence in the industry by acquiring an existing taxi Keke association, Adaidaita Sahu Keke, a family-owned business that was formed 2 years ago.
City Star will provide complete Keke taxi services using the latest equipment and technology to facilitate the travel of individuals in and around the Kano area. The company's products and services show that we are an innovative, forward thinking company that recognizes the need to move with ever-changing customer needs. At City Star, our philosophy is one that emphasizes service, and a realization that effective communication is a key component in our business. The company also realizes that, in a competitive environment, flexibility and professionalism maintain that leading edge.
The company has drivers and employees that are helpful, courteous, and fully trained on the use of the computer dispatch system. As an added safety measure for both drivers and passengers, City Star Kekes will be fitted with Global Positioning Systems (GPS), which enable the Kekes to be tracked or located in an emergency. All City Star Kekes will be clean, well maintained, and inspected regularly for safety and comfort.

The company's strategy is to build reputation and market share by establishing our business offering as a viable alternative to existing Keke taxi services in the area. The company's goal in the next year is pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. The company's long-term goal is be the top rated ground transportation company in Kano.

The company's emphasis is on the dispatch, mobile data, and credit/debit card markets of the taxi industry. In aggregate, these markets are believed to represent potential sales in excess of ₦119 billion as of March 1999.  Within these markets, City Star will focus on the more lucrative credit card/debit card segment.  This segment, when introduced into any area, has Started out slow but over a three-year period has increased by 20% each year in Abuja and Lagos, and by 25-35% in Kano each year.

Companies with whom City Star competes are Dantiye, Jumare, Capital Keke, Yellow Keke, and Diamond Keke. Their weaknesses are that they do not have the credit/debit card payment option, and some still use the radio dispatch system. The company has a competitive advantage, however, because our technology is unique to the taxi industry in Kano. The GPS will enable the company to provide timely service by giving an accurate estimated time of arrival (ETA). The credit/debit card feature will give customers convenience and privacy during the transaction period.

Reliable communications are essential under all circumstances in this business. As such, City Star will use the KDT 5000 system.  The KDT 5000 system design provides multiple levels of reliability to assure communications will be maintained under the most rigorous condition. The company will also run a state of the art call Center that will be established by Information Technologies Consortium (ITC).
The company is seeking ₦50 million of financing to fund the acquisition of 50 t0 100 Adaidaita Sahu Keke Association and its initial operations. This funding will cover the purchase of Adaidaita Sahu Keke, marketing, purchase of extra vehicles, software, and hardware. Projected revenues for 2016 to 2017 are ₦200,000, ₦1.5 million, and ₦2.2 million, respectively.Executive Summary

City Star is a Kano City based company, whose mission is to provide reliable, timely, and safe Keke taxi services by using complete, hire purchase, in-house credit and debit card access soonest, along with computer-aided dispatch. The company will establish its presence in the industry by acquiring an existing taxi Keke association, Adaidaita Sahu Keke, a family-owned business that was formed 2 years ago.
City Star will provide complete Keke taxi services using the latest equipment and technology to facilitate the travel of individuals in and around the Kano area. The company's products and services show that we are an innovative, forward thinking company that recognizes the need to move with ever-changing customer needs. At City Star, our philosophy is one that emphasizes service, and a realization that effective communication is a key component in our business. The company also realizes that, in a competitive environment, flexibility and professionalism maintain that leading edge.
The company has drivers and employees that are helpful, courteous, and fully trained on the use of the computer dispatch system. As an added safety measure for both drivers and passengers, City Star Kekes will be fitted with Global Positioning Systems (GPS), which enable the Kekes to be tracked or located in an emergency. All City Star Kekes will be clean, well maintained, and inspected regularly for safety and comfort.

The company's strategy is to build reputation and market share by establishing our business offering as a viable alternative to existing Keke taxi services in the area. The company's goal in the next year is pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. The company's long-term goal is be the top rated ground transportation company in Kano.

The company's emphasis is on the dispatch, mobile data, and credit/debit card markets of the taxi industry. In aggregate, these markets are believed to represent potential sales in excess of ₦119 billion as of March 1999.  Within these markets, City Star will focus on the more lucrative credit card/debit card segment.  This segment, when introduced into any area, has Started out slow but over a three-year period has increased by 20% each year in Abuja and Lagos, and by 25-35% in Kano each year.

Companies with whom City Star competes are Dantiye, Jumare, Capital Keke, Yellow Keke, and Diamond Keke. Their weaknesses are that they do not have the credit/debit card payment option, and some still use the radio dispatch system. The company has a competitive advantage, however, because our technology is unique to the taxi industry in Kano. The GPS will enable the company to provide timely service by giving an accurate estimated time of arrival (ETA). The credit/debit card feature will give customers convenience and privacy during the transaction period.

Reliable communications are essential under all circumstances in this business. As such, City Star will use the KDT 5000 system.  The KDT 5000 system design provides multiple levels of reliability to assure communications will be maintained under the most rigorous condition. The company will also run a state of the art call Center that will be established by Information Technologies Consortium (ITC).
The company is seeking ₦50 million of financing to fund the acquisition of 50 t0 100 Adaidaita Sahu Keke Association and its initial operations. This funding will cover the purchase of Adaidaita Sahu Keke, marketing, purchase of extra vehicles, software, and hardware. Projected revenues for 2016 to 2017 are ₦200,000, ₦1.5 million, and ₦2.2 million, respectively.Executive Summary

City Star is a Kano City based company, whose mission is to provide reliable, timely, and safe Keke taxi services by using complete, hire purchase, in-house credit and debit card access soonest, along with computer-aided dispatch. The company will establish its presence in the industry by acquiring an existing taxi Keke association, Adaidaita Sahu Keke, a family-owned business that was formed 2 years ago.
City Star will provide complete Keke taxi services using the latest equipment and technology to facilitate the travel of individuals in and around the Kano area. The company's products and services show that we are an innovative, forward thinking company that recognizes the need to move with ever-changing customer needs. At City Star, our philosophy is one that emphasizes service, and a realization that effective communication is a key component in our business. The company also realizes that, in a competitive environment, flexibility and professionalism maintain that leading edge.
The company has drivers and employees that are helpful, courteous, and fully trained on the use of the computer dispatch system. As an added safety measure for both drivers and passengers, City Star Kekes will be fitted with Global Positioning Systems (GPS), which enable the Kekes to be tracked or located in an emergency. All City Star Kekes will be clean, well maintained, and inspected regularly for safety and comfort.

The company's strategy is to build reputation and market share by establishing our business offering as a viable alternative to existing Keke taxi services in the area. The company's goal in the next year is pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. The company's long-term goal is be the top rated ground transportation company in Kano.

The company's emphasis is on the dispatch, mobile data, and credit/debit card markets of the taxi industry. In aggregate, these markets are believed to represent potential sales in excess of ₦119 billion as of March 1999.  Within these markets, City Star will focus on the more lucrative credit card/debit card segment.  This segment, when introduced into any area, has Started out slow but over a three-year period has increased by 20% each year in Abuja and Lagos, and by 25-35% in Kano each year.

Companies with whom City Star competes are Dantiye, Jumare, Capital Keke, Yellow Keke, and Diamond Keke. Their weaknesses are that they do not have the credit/debit card payment option, and some still use the radio dispatch system. The company has a competitive advantage, however, because our technology is unique to the taxi industry in Kano. The GPS will enable the company to provide timely service by giving an accurate estimated time of arrival (ETA). The credit/debit card feature will give customers convenience and privacy during the transaction period.

Reliable communications are essential under all circumstances in this business. As such, City Star will use the KDT 5000 system.  The KDT 5000 system design provides multiple levels of reliability to assure communications will be maintained under the most rigorous condition. The company will also run a state of the art call Center that will be established by Information Technologies Consortium (ITC).
The company is seeking ₦50 million of financing to fund the acquisition of 50 t0 100 Adaidaita Sahu Keke Association and its initial operations. This funding will cover the purchase of Adaidaita Sahu Keke, marketing, purchase of extra vehicles, software, and hardware. Projected revenues for 2016 to 2017 are ₦200,000, ₦1.5 million, and ₦2.2 million, respectively.