CITY STAR GROUP INVESTMENT WE WILL DO FOR YOU AS AN INVESTOR'S WE ARE THE LEADING MANAGEMENT COMPANY IN TRICYCLE

City Star is a Kano City based company, whose mission is to provide reliable, timely, and safe Keketaxi services by using complete, hire purchase, in-house credit and debit card access soonest, along with computer-aided dispatch. The company will establish its presence in the industry by acquiring an existing taxi Keke association, AdaidaitaSahuKeke, a family-owned business that was formed 2 years ago. City Star will provide complete Keke taxi services using the latest equipment and technology to facilitate the travel of individuals in and around the Kano area. The company's products and services show that we are an innovative, forward thinking company that recognizes the need to move with ever-changing customer needs. At City Star, our philosophy is one that emphasizes service, and a realization that effective communication is a key component in our business. The company also realizes that, in a competitive environment, flexibility and professionalism maintain that leading edge. The company has drivers and employees that are helpful, courteous, and fully trained on the use of the computer dispatch system. As an added safety measure for both drivers and passengers, City Star Kekes will be fitted with Global Positioning Systems (GPS), which enable the Kekes to be tracked or located in an emergency. All City Star Kekes will be clean, well maintained, and inspected regularly for safety and comfort.The company's strategy is to build reputation and market share by establishing our business offering as a viable alternative to existing Keketaxi services in the area. The company's goal in the next year is pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. The company's long-term goal is be the top rated ground transportation company in Kano. The company's emphasis is on the dispatch, mobile data, and credit/debit card markets of the taxi industry. In aggregate, these markets are believed to represent potential sales in excess of ₦119 billion as of March 1999. Within these markets, City Star will focus on the more lucrative credit card/debit card segment. This segment, when introduced into any area, has Started out slow but over a three-year period has increased by 20% each year in Abuja and Lagos, and by 25-35% in Kano each year. Companies with whom City Star competes are Dantiye, Jumare, Capital Keke, Yellow Keke, and Diamond Keke. Their weaknesses are that they do not have the credit/debit card payment option, and some still use the radio dispatch system. The company has a competitive advantage, however, because our technology is unique to the taxi industry in Kano. The GPS will enable the company to provide timely service by giving an accurate estimated time of arrival (ETA). The credit/debit card feature will give customers convenience and privacy during the transaction period. Reliable communications are essential under all circumstances in this business. As such, City Starwill use the KDT 5000 system. The KDT 5000 system design provides multiple levels of reliability to assure communications will be maintained under the most rigorous condition. The company will also run a state of the art call Center that will be established by Information Technologies Consortium (ITC). The company is seeking ₦50 million of financing to fund the acquisition of 50 t0 100 AdaidaitaSahuKeke Association and its initial operations. This funding will cover the purchase of AdaidaitaSahuKeke, marketing, purchase of extra vehicles, software, and hardware. Projected revenues for 2016 to 2017 are ₦200,000, ₦1.5 million, and ₦2.2 million, respectively.
1.1 Objectives
The company's goal in the next year is to pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. The company's goal in the next two to five years is be the top rated ground transportation company in the Kano Metro Area by continuously monitoring, evaluating, and following up on customer call-ins.
Key components of City Star's initial strategy can be summarized as follows.
Establish Relationship with Rockwell International. The company is currently working to establish and develop a working relationship with Rockwell International. This will enable City Star to lock into the many services that they offer including, but not limited to:
• Managerial
• Call Center and customer service efficiency
• Management consulting
• Technology consulting
• Product management
• Continuous improvement
1.2 Mission
The mission of City Star is to provide reliable, timely, and safe Keke services by using complete in-car credit/debit card access, along with computer aided dispatch.
1.3 Highlights
Highlights of City Star
• Technology. City Star plans a unique Global Positioning System (GPS) that pinpoints the nearest driver, thus allowing the driver to give an accurate ETA.
• Credit/debit card system. This system is the first of its kind in Kano and is convenient for both the passenger and driver because approval is given instantly. The swipe machine is located in the back seat, giving the passenger privacy.
• Trademarks. The company is in the process of registering the name Waqa fas a trademark.
• Advertising. City Star is already in advanced discussions with SMS Multimedia Services to provide advertising services and market research.
• Seasoned management. The company's management is highly experienced and qualified and has extensive experience in the industry.
• Strategic relationships. The company has, and will continue to establish, relationships with organizations that will enhance professional growth. These alliances are valuable to City Star because they allow us to get updates on technology, added tech support, and a strong presence in the market.
• Exclusive rights to software. City Star has the exclusive rights to the latest taxi Keke software in Kano.
Company Summary
Legal Business Description:
City Star was founded in 2013 in Kano, Nigeria, by Alhaji Kabiru Saidu Funtua. The company is a Nigeria C-Corporation under the name. City Star Group.
2.1 Company Strategy
The City Star's strategy is to saturate the market with Screen cap carrier, Newspaper, television ads depicting the company as a premier taxi service. The company will leverage the newest in car technology to dominate the credit card segment of the market. City Star will dominate the market because no other company has this unique feature.
The company's strategy is to build reputation and market share in our target market by establishing our business offering as a viable alternative to existing taxi Keke services. City Star intends to get the confidence of customers and establish itself as a company that provides superior customer service by using up to date technology to provide timely and reliable services.