The Nigerian music industry is an industry of few pace
setters and multitude of followers of trends. Not many
artistes dig deep to come up with new elements of
advantage in an industry where music is the common
product.

Only a rare specie of artistes spice up their music
with elements such as dance moves, catch phrases/
slangs and uniqueness of sound; to deliver their music as
a package full of entertainment.

This extra spice effect is what the shaku shaku dance
gives to a lot of songs being released in the industry
today.

It almost feels like artistes are using the shaku shaku template to create their songs. It is the new trend and it has been so since the later part of 2017, around the time Real Self’s Legbegbe was starting to buzz on the streets. The song was the industry’s traceable first
contact with the Shaku Shaku dance.

Around the same time, Olamide put out his infectious
song, Wo! , along with a dance challenge. The sound, the
lyrics and the feel of the song seems to be tailored to fit
the ‘new dance.’ It was only natural for the submissions
for the ‘Wo Challenge’ to have all sorts of Shaku Shakus.
A number of these submissions featured in the official video and the standout dancers got a chance to publicize the new dance in the video and that’s the story of how Shaku Shaku became a dance trend in the industry.

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http://tooxclusive.com/editorial/olamide-using-shaku-shaku-trend-define-music-industry-culture-2018/