Yemi Alade Becomes International Brand Ambassador for
Luc Belaire
Iconic French wine brand Luc Belaire is working with a
selection of globally recognized female artists and
influencers throughout the month of March, in celebration of
International Women’s Day. The brand has recently filmed
Nigerian Afrobeat Queen Yemi Alade, as part of its popular
“Self Made Tastes Better” campaign, highlighting her journey
to success. The curated video series is focused on
capturing and sharing the stories of self-made artists and
influencers, both famous and up-and-coming, through
exclusive interviews with Luc Belaire CEO Brett Berish.
Yemi joins Grammy nominated rapper Rapsody and
American rapper and TV star Trina as one of the first women
to be brought on board to the wine brand’s inspiring
campaign. The Nigerian songstress will also take part in a
female-centric social media initiative named
#SelfMadeWoman, as part of a global approach to
highlighting the many women who dare to stand out,
innovate, push boundaries and challenge the status quo.
Yemi will lead a network of Belaire’s female fans who will be
taking part in the #SelfMadeWoman programme in honour
of International Women’s Day, sharing messages of
strength, independence and female power to their fans and
followers to inspire a movement of self-made stories on
social media throughout the month of March.
Yemi Alade has said “I’ve been a fan of Belaire’s “Self Made
Tastes Better” series since it began, so when I was asked to
be a part of the campaign and share my own success story,
I had to say yes. Like Belaire, I always believed in
championing independence and breaking conventions. I’m
excited to work with a brand that shares my outlook, and
am looking forward to the release of my video interview. I’ll
be posting #SelfMadeWoman messages for my fans to
encourage women all over the world to unite!”


https://www.thenaija.com.ng/celebrity/yemi-alade-becomes-international-brand-ambassador-luc-belaire


Source: TheNaija - Nigeria NewsPapers