There are plans to sell Africa’s leading e-commerce firm, Jumia, owned by Rocket Internet, a German start-up investor.



The move is coming as Zinox Group, an integrated Information Communication Technology (ICT) solutions conglomerate and Original Equipment Manufacturer (OEM), recently acquired Konga, e-commerce giant.



Reports, yesterday, suggested that Rocket Internet, is also considering listing Jumia either in Frankfurt or London stock exchange.



This is expected to take place this or next year, but according to Reuters, Rocket Internet is expected to “shortly mandate banks for an initial public offering of Jumia.”



Rocket Internet helped set up Jumia in 2012, but the firm has been operating with loss for years despite conquering the market space.



But the owners are seeking a way out from the consumer electronics and fashion retailer, in line with its strategy of selling or listing established internet firms.



Reuters said Berenberg, which has a track record of working with Rocket on capital market transactions, is seen to be in a good position to win a mandate, the people said.



A listing of shares, in a volume of under €200 million ($245.7 million) is expected to be floated, but no information on Jumia’s valuation was immediately available.



Last year, Rocket Internet floated online food groups, Delivery Hero and HelloFresh, while the investor is currently also preparing a flotation of its online furniture retailer Home24.

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