The National Information Development Agency (NITDA) has said that technology would soon eliminate the middleman if he does not properly adopt branding and trademarking in his business or service.

The Head Legal Unit, NITDA, Emmanuel Edet, made the assertion in Lagos at the 2018 Nigeria Internet Registration Association (NIRA) .ng Media College.
The event had the theme, “A World of Opportunities: Tapping These Opportunities in the Domain Name System Industry”.


Speaking on ”Brand Protection and Trademarking on the Internet,” Edet described brand as a name, term, design or symbol, adding that trademark was part of intellectual property.

He said that a brand might be registered, and when registered, would become a trademark and the trademark must have goodwill.

Edet said that branding and trademarking were both international and vital aspects of intellectual property, adding that trademark distinguished goods and services.

He advised that cybersquatting, misspelling, identical domain name, concurrent claims and profit grabbing should be properly looked into.

http://www.akelicious.net/2018/07/technology-to-eliminate-middleman-says.html

Not just middlemen but business that fails to upgrade