Hello fellow nairalanders,

Basically, I’m  a master student studying International Business Management. I really need you guy’s help in order to carry out the research part of my dissertation.

The research topic is: Corporate social responsibility as leverage to gaining competitive advantage: a case study of Guaranty Trust Bank plc.

I am basically just trying to investigate the idea of socially responsible banking+competitive advantage in Nigeria, from the perspective of both customers and employees.

As this research is focusing on Guaranty Trust Bank, I ONLY need GTB's customers to fill in the questionnaire. I need as much response as possible so please let any GT customer’s you know of  know about this questionnaire. You can even forward the link to other people. The questionnaire comprises of only 12 questions so it really doesnt take much time at all.

http://www.surveymonkey.com/s/8FL3SVD

Thanks a lot for your much needed help
Student 10 


P.S
I know some people will not be too happy with this being in this section, pls pardon me posted it already on the
education section just that I need as much people as possible to reply and the politcs section seem more active than the other sections and when you look at it from another angle it can be considered a politcal topic 

Why do all MBA students write their dissertation on Corporate Social Responsibility?. . . . are they lacking ideas or na by force to write thesis on CSR?

lol no be by force oo

I can only answer for myself, personally I find the whole concept rather interesting and strongly believe in it,
and as we all all know Nigerian businesses do not have the best reputation when it comes to socially responsible business practice. So the whole idea of my dissertation is to provide literature that allow the back bone of society (banks) to understand that as much as contributing to the society will be beneficial to the communities, the banks also benefitted greatly to it by achieving long term sustainability.