Since the launch of apple app stores and google app stores among others, businesses has realized the benefits of using mobile tools and products. In many ways, it’s never been easier to build a mobile app – but there is still some complexity to it. In this blog post, we will examine the process of developing a mobile application.

What is a mobile app?
A mobile app is defined as a software application developed specifically to be used on a handheld device which includes a mobile phone or a tablet. It can be a native app or a hybrid app, created for the specific features of a mobile handset, or a mobile-optimized version of a website. Most mainstream apps are listed for purchase or free download on Apple’s App Store, Google Play (for Android devices), or the Microsoft Store among others.

App vs mobile website
There is a high demand for mobile apps various businesses which is used to engage users, there are many businesses that choose to invest in mobile responsive websites instead of app development. A mobile responsive site is generated from the same core content as a normal website, but it provides the user with a customized user experience as it adapts to their device.

So what choice should your business choose? However, it depends on your overall purpose with the service you intend to provide. Let’s take a look at the key benefits of each.

1. The mobile app
The app (Native app) format lends itself well to things like interactive games, productivity tools or for using hardware functionality of the device itself such as the built-in camera. It is ideal for functions that only feature offline content and do not require an internet connection.
A downloaded app can communicate with the user through push notifications, even when they are not actively using the application, which can improve user engagement going forward.
In many ways it is also easier to monetize a mobile app, if there is a genuine benefit to it that users are willing to pay for. Free apps are often sponsored advertising, while paid-for apps can offer additional functionality at a minimal fee.

https://codefixbug.com/2019/01/27/tech-101-what-is-a-mobile-application/

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