Phew check this link for the full gist --> www.businessdayonline.com/?c=50&a=12902.

I wonder why nobody has thought about this before now. Views welcome on this business lead.

Wont be too surprised when i next i visit naija and there are salad cream factories all over the place which is not a bad thing itself it means no more importation of salad cream but then are we able to keep up the quality if we ever get to that stage so that someone can explore the export market potentials to our african neighbours

@naijacutee
Not sure becos i`m not in naija but its something one can find out. I think the writer of the article will be a good source of research and info to come up with a business plan that`s worth the paper its written on. I will try and sound out the writer and find out what he`s up to. One of the advantages of living in Europe or elsewhere is you always have access to finance/funds so a joint venture or partnership is not completely out of the question. The article sounds interesting and worthy of further enquiries

You guys are forgetting one tiny little detail. Many Nigerians don't eat salad!! That is the primary thing that counts!

according to the article many nigerians eat salad!

and even if they dont they'll start eating it salad cream with every other thing, salad cream with chips, bread rice and basically anything just like ketchup

burger sauce will sell as well all depending on marketing. If there isno market for it you create one

@seun u r very correct but what about those who eat salad and why do u think i`m necessarily looking at the nigerian market alone? There`s something called tunnel-vision you need to be able to project into the future and we are talking about looking beyond one`s immediate horizon. The question you got to ask yourself is is there a market or is there a gap you can fill? and once that`s sorted you are on your way

A starting point will be to try and research into how much is spent on importing salad cream into Nigeria and if you realise we are spending a disproportionate amount on something that can be sourced locally then what`s stopping you?

It`s all about potentials and how these can be harnessed and exploited. Good thing is the raw materials are all over the place so aggro with regards to sourcing your product

@ Dis Guy i think you have just made exactly my point and in not so many words

@seun have you actually taken into consideration how much salad cream all the posh hotels restaurants and eateries in a big city will be consuming on a regular basis? Have you thought about the supermarket chains and all the distributors of imported salad cream in nigeria. Your imagination is as far as your eyes can see.

I mean come to think of it why should we as a nation be importing something like tomato ketchup or salad cream for that matter? but then we are the 6th largest producer of crude oil in the world inside OPEC and yet we are always inundated with images of never-ending  queues for petrol in naija. This is symptomatic of a society that mismanages her God-given natural resources

@naijacutee there u go , need i say more?

You guys are forgetting one tiny little detail. Many Nigerians don't eat salad!! That is the primary thing that counts!


@ seun I do not agree with you.
Nigerians eat salad. I know at every party then (& still today) they make trays of salad. And the last time I checked at the eateries they still served salad. Nigerians eat thier salad with rice and it is prepared differently from the W/ern way. We are not talking about Lettuce and ranch ot water leaves they eat. This is naija Salad! therefore salad cream will sell.

Hmmm. Are you sure that the posh people that care about salad would want to buy a Nigerian salad cream?

@seun

That is what market research is all about. What segment of the market do u want to target and how best can you satisfy the tastes and preferences of the group you are targeting and of course it goes without saying you have make quality your watchword