Dr. Iheatu Obioha, the founder and President of Bluefield Associates, Inc, Dr Iheatu Obioha is the man behind Clear Essence Cosmetics USA Inc, the manufacturers of Clear Essence, Adure and Chimere skin care products.
Clear Essence Skin Care System was developed to address the skin care concerns of men and women of color. , graduated from the University of Maryland with a Business Administration degree. He then took a different direction from most Nigerians that came to America to pursue their educational dreams by not returning to his native country. He decided to take the entrepreneurial route of working for himself in America. He saw an opportunity in the emerging ethnic cosmetics category.
In the early 1970s, African nations were developing huge appetites for ethnic hair care products made in America by companies such as SoftSheen, Pro-Line, Luster, etc. These products were difficult to buy in most Sub-Saharan African countries, as the U.S. based companies did not have distribution outlets. Dr. Obioha started his career as a trader taking suitcases of these products to countries such as Nigeria, Ghana and Cameroon. As his sales increased in these countries, so did his knowledge of doing business in Africa and local market needs. He eventually had his “Aha” moment with his interaction with the local cosmetic distributors. He discovered a huge void for skin care products that address the problems of people of African descent.

To start the process, Dr. Obioha consulted with some of Europe’s dermatologists and chemists to determine what defines the skin of people of color and to categorize the primary skin concerns of dark skinned women. Scientifically, Caucasian skin is physically and physiologically different than darker skin, or that of African descent. There is a distinct chemical difference between Caucasian skin, which produces a compound called pheomelanin, and dark skin, which produces a compound called eumelanin. The overproduction of eumelanin in skin of people of African descent results in problems such as hyperpigmentation, excessive oiliness, dry patches, and razor bumps.
Bluefield Associates Inc., launched the Clear Essence® Skin Care brand in 1992 and introduced it to the Nigerian market first. The initial line of products consisted of a cleansing medicated bar soap, a fade cream, and a skin beautifying milk (lotion). The 3 SKUs were specifically formulated to treat dark spots, uneven skin tone, and blemishes. Within the last 20 years, the Clear Essence® company has grown to 20 SKUs, distributed in over 20 African countries, 7 European countries, and 500 beauty supply stores in North America. Currently, the bulk of our business in done via physical shipping of products from the Ontario, Calif. plant to the distributors around the world with 70 percent of the sales realized within the African continent as the brand enjoys a level of regard in that region. There is a growing and latent demand for Clear Essence Skin Care products in North America, driven by immigration and travel to and from Europe and Africa.

Globally, people of color are exponentially increasing in population, buying power and access to disposable income. Historically, the larger main market, cosmetic companies had over looked this emerging consumer but are now rushing to deliver products to this group through R& initiatives and marketing strategies that are very inclusive of this demographic. Additionally, these big cosmetic companies are buying market entry via acquisition of small ethnic brands that enjoy consumer loyalty. For example, L’Oreal and Revlon have purchased black-owned firms and brands such as SoftSheen, Pro-Line, etc. Bluefield Associates, Inc their products are manufactured at the company’s FDA-approved, 40,000 square-feet facility in Ontario, California United States, where their chemists take great pride in carefully studying black skin including its structure, to develop the best products for people of African descent.
Bluefield Associates Inc., provides private label manufacturing services for ethnic skin, hair, botanical and OTC products. From development through production and delivery, our team and high-tech FDA approved faculty combine to ensure efficient, consistent and quality products. Our fully equipped Quality Control laboratory provides the most rigorous raw material and finished product testing in the industry, assuming top quality results.
Lalasticlala

More

Lalasticlala

BeautifulMind2:
Lalasticlala

Great