The evolution of marketing transcend from traditional marketing to digital marketing. Change they said is constant and can be attributed to the different changes taking place in our world today. Technology continues to create a revolution in our thinking process and seems to be the key determinant factors on how we do most things these days. In a highly competitive market, you need a cutting edge strategy to be distinguished and a courteous approach that will help beat the competition. Our aim is that you understand some guide highlighted here to be well positioned in the digital sphere.


Before we dive into Digital marketing, it is important we first understand the word marketing itself. What is marketing?

Marketing according to mystory.com; Marketing is constantly about interfacing with your Audience at the perfect place at the correct time. The aim of marketing according to Peter Drucker "is to understand your customers so well that the product and service fits him and sells itself” Now that we understand marketing as the ability to identify the specific goals and need of a customer and to guide the creation of product or service to fulfill them, let’s dive into Digital Marketing.

What is Digital marketing? The word Digital marketing can also be referred to as online marketing; it is a form of marketing that involves electronic means. Digital marketing can be carried out both online and offline. For a well-rounded marketing, the offline strategy is very important and should consolidate the online result.

Scope of Digital Marketing

Digital marketing is broad. So for you to conquer in the digital space you need a profound strategy before embarking on the Digital journey to get a result. The umpteen number of sub-branches within the digital marketing field are as follows;

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing

Content Marketing

Pay-Per-Click advertising (PPC)

Affiliate Marketing

Email Marketing.

Business and organisations that failed to embrace the power of technology and it possibilities have themselves to blame. If a company as big as Amazon can invest so heavily in the cloud technology, then you and I equally need to sit down and plan the future with technology if we are to survive.

You need to get your product or services across different online platforms as early as possible and you can do that through Online display advertising and Offline display advertising.

A good example of offline display advertising is the Billboard and Online display advertising is the website.

Do you want to take your product or services online and don't know how to go about it? Don't worry for we have a well researched strategy on how you can go about it. We manage social media account,Run ads (facebook,Instagram etc) SEO, Content marketing and Consultation.

The good news is that you reading this can become a digital marketer in 4 Days and start earning money. Remember that the choice is always yours.

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