It is evident that the No 1 challenge faced by brand-new Internet business owners is lack of website traffic. Obviously, if your website isn’t getting any website traffic, you’re not going to generate any extra income. No matter how cool your site is or how wonderful your product is, you’re not going to generate enough sales to make your business viable unless you get website traffic! You have to get word out about your site and give people a reason to visit if you want to make your site a successful one.

The good news is, there are lots of ways to effectively advertise your site online and drive tons of targeted website traffic to your site-for free! (“Targeted” website traffic means people who belong to your target niche market and are most likely to buy the products or services you offer. THESE are the people you want coming to your website!)

Provided more and more people turn to the Internet as their first shopping choice, enterprising entrepreneurs are coming up with increasingly ingenious way to attract visitors to their websites.

In this write up, we’re going to get down to the rudiments of establishing solid top-to-bottom marketing strategy that is guaranteed to drive targeted website traffic toward your website and your business. But before we get started with the secrets marketing your business on the internet, let’s discuss what website traffic is and what it is not.

The Difference between “Clicks” and “Visits”

Many web site owners measure their website traffic in terms of hits or clicks.

A “hit” can be defined as single request from a Web browser for a single item from a Web server. A count of hits is often used as an indicator of web traffic of a website.

Hit count can be quite high or low, as will be seen in the comparison, but it does not indicate whether the person that clicked on the link spent time there or not. A “single request” as per definition could also indicate something as small a graphic downloading on a site, not necessarily a person that actually spent time there.

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