Someone asked a question: Can Nigerian businesses totally rely on internet/online advertising ? In my opinion; No! As the internet population increases, the possibility will increase proportionally. But for now, I would suggest a blend of internet, mobile and print media for businesses that cant afford TV adverts.
http://conceptadz./2011/02/19/conceptadzs-new-page/

I think Internet Advertising can help Nigerian businesses. Most of the adverts on the internet are not costly to set up. For example Cost Per Action, you only paid when people click on your advert. Even at that what you are paying is not that much compare to what you pay to advertised on our dailies. More so, many Nigerian are now on major social network sites like Face book. You can reach them through your internet advert. Although, internet advertising is still new in Nigeria but by the time it takes its root, many company in Nigeria will move their businesses to the internet.

Curiously, Both Views are quite right. However, a closer look at the trend will suggest to the discerning that the next dimension is gonna be internet advertising. abd with the new Nigerian companies venturing into adverts serving it really would slamm the prices for advertising down. Flymyads.com is one of them!