Build a product few people love and it will sell more and faster than a product more people kind of like.


We find it rewarding buying what we love. Buying a car you’re in love with lights up the brain’s pleasure centre and makes you feel good.


The good happy-feeling is a motivation that causes you to repeat the behaviour. Then it becomes an addiction.


On the other hand, buying things you don’t love but just kind of like could gnerate a feeling of guilt.

In the depth of your heart, you may realize that, that money would have been spent on a superior alternative. An alternative you would’ve loved to own and be happy to show off to friends and family.

https://ayietim.com/2021/11/29/build-something-100-people-love-not-something-1-million-people-kind-of-like-brian-chesky/