Enyimba rated top Nigerian
club brand
Saturday, 02 July 2011 00:00 .
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Two-time African champions
Enyimba have topped a list of
football club brands in Nigeria,
according to a research
conducted by leading
sportsbrands site:
sportsbrandsngr.
‘The People’s Elephant’ raked in
72 points to beat 10 other
Nigeria Premier League clubs.
The site’s Editor, Ojeikere Aikhoje,
revealedthat the research is the
first analysis of Nigeria’s football
club brands since the
introduction of professional
football in 1990.
“The research was conducted
using the following: Corporate
social responsibility, kit
sponsorship deal, functional and
interactive website, match
attendance/size of the supporter
base, shirt sponsorship deal,
brand popularity/history, brand
value/international recognition,
international partnership, club
house and titles won,” Aikhoje
said.
He added that other NPL clubs
who made the elite list include
Heartland, Enugu Rangers,
Dolphin, 3SC, Sharks, Kano Pillars,
Kwara United, Ocean Boys, Lobi
Stars and Niger Tornadoes.
Enyimba remain Nigeria’s most
successful club, having won
Africa’s premier club competition,
the CAFChampions League twice,
two Africa Super Cup titles, two
domestic cups and six Nigeria
Premier League titles.
FIFA’s website, www.fifa.com has
profiled 122 famous clubs across
the world in its special
presentation: ‘Classic Clubs’ from
2007 through 2011 and Enyimba
remain the only Nigerian club
recognised so far.
Nigeria’s Top Five Football Club
Brands:
1. Enyimba International (Aba) 72
points
2. 3SC (Ibadan) 57 points
3. Kano Pillars (Kano) 49 points
4. Heartland (Owerri) 44 points
5. Dolphins (Port-Harcourt) 42
points
www.weekly.dailytrust.com/index.php?option=com_content&view=article&id=6417:enyimba-rated-top-nigerian-club-brand&catid=24:sports&Itemid=120#