A new study has revealed that the presidential candidate of the Peoples’ Democratic Party, PDP, Alhaji Atiku Abubakar has outperformed the two other major presidential candidates – Peter Obi of Labour Party and Bola Ahmed Tinubu of the ruling All Progressive Congress, APC – on positive ratio metrics in all the mentions from all discussions about the presidential candidates across all media platforms and fora reviewed.


According to the report which adopted Artificial Intelligence tools to analyse 500,000 mentions of the candidates on both traditional and social media within a one-month period, it revealed that although Atiku Abubakar has less mentions on Twitter, as compared to Peter Obi, he, however, got more positive sentiments from people than the duo of Tinubu and Peter Obi.

This means that people who discussed the candidates said more positive things about Atiku Abubakar than they did for Peter Obi and even expressed lesser positive sentiments about Tinubu.
The 46-page document by CustomReport, an independent research body, was titled the “Brand Insights: Atiku Abubakar’s Online presence compared to Peter Obi’s and Bola Tinubu’s.”


In trying to analyze the politicians’ online presence, the study covered areas such as the positive ratio of the total mentions in discussions about the presidential candidates; the volume and reach of discussions about them, the performance of the discussion sources and the most engaging posts talking about the most engaging moments about them.
Meanwhile, the research relied on a methodology that excludes posts about the candidates that are not in English language.

It also used five metrics to base the generated data for the analysis, and the metrics includes: negative/positive sentiments in the posts about them; Mentions and source; social media interactions, posts reach and presence score.
Similarly, it monitored the official Facebook profiles and other social media pages and handles sharing relevant contents about the candidates, digging deep into about 500 thousand posts from 28th of May, 2022 to the 25th of June, 2022 to arrive at its findings.


According to the report on www.cracktechnology.com, Atiku’s Twitter handle has more followers than the duo of Peter Obi and Tinubu, he is, however, slightly less mentioned in comments in comparison to Peter Obi on Twitter.
Nevertheless, it revealed that despite being slightly less mentioned, Atiku got more favourable comments than the other candidates.

Twitter is the fundamental source in building Peter Obi’s and Bola Tinubu’s Reach. While Atiku’s reach on Twitter is slightly less than Obi’s, his sentiment on Twitter is much more positive than competitors.” the study said.


Also, the report revealed that on Facebook, while Atiku has same post reach with Peter Obi, he, however, has the highest volume of post mentions than Tinubu and Obi.
Likewise Atiku’s Instagram “post mention generated more Reach than a single mention in any other source.”

Moreover, in analyzing the political popularity of the candidates based on the indices above, the report said that in terms of emotionally charged mentions, while Tinubu and Peter Obi had only about 25% positive mentions in all the conversations in the month under review on all the platforms studied, Atiku Abubakar had 55% positive mentions in all the discussions from people talking about the candidates.


It noted that the most popular mentions about the three candidates referred to them as ‘president.’

In every case, the most popular topics of discussion were recognised as those within which people referred to the politicians as presidents,” said the study.


Conversely, in terms of negative mentions, the study revealed that both Peter Obi and Tinubu had more negative mentions than Atiku Abubakar.


While Atiku had just 50% negatively charged content about him, both Tinubu and Peter Obi respectively had 90% negatively charged content about them.
Also, www.cracktechnology.com noted that the report found out that Twitter was the major source of negative discussions about the three candidates.


“However, in Bola Tinubu’s and Peter Obi’s cases – negatives noticeably outweighed positives, accounting for 79% and 77% of all emotionally charged mentions. In Abubakar’s case, the sentiment distribution tilted in favour of positives, which accounted for approximately 55% of all sentiment-bearing mentions,” the study noted.


Again, the report found out that Facebook was equally very significant in generating positive mentions about the former Vice President.


It said “…there were approximately 1.8 thousand of them recorded, which exceeds the number of positive Facebook mentions about Bola Tinubu and Peter Obi altogether.”


In terms of videos, Atiku equally took the lead in positive mentions as compared to Peter Obi and Bola Tinubu.


“Atiku’s sentiment was way better than Bola Tinubu’s or Peter Obi’s. All of Atiku Abubakar’s top 5 topics of discussion were recorded to have favourable values of Positive Ratio, indicating the superiority of the number of positives over the number of negatives.”


“In Bola Tinubu’s and Peter Obi’s cases – every topic recognized was characterized by unfavorable values of Positive Ratio, with the number of negatives being much higher than the number of positives.”


On Post Reach:
According to the report on www.cracktechnology.com, although Twitter generated the largest volume of mentions for Peter Obi, the mentions do not translate as much to very significant positive value as the wide reach, solely because majority of those organizing discussions generating such mentions are from, though numerous, but low-sized and average-profile individuals.


However, “on average, a single mention about Atiku had 89% higher Reach than the content on Tinubu,” the report said.


Atiku’s Most Engaging Posts:
In terms of engagement mentions, the Wazirin Adamawa garnered more positive engagements from Facebook posts as compared to the ex-Anambra governor and ex-Lagos governor whose chunk of engaging mentions came from Twitter channels and TikTok videos respectively.


Atiku’s highest engaging post on Facebook was about his choice of a running mate on the 16th of June. That post generated about 8 million visits and 312,409 thousand interactions on Facebook alone.


Following this post were others like posts on May 28, announcing Atiku’s emergence as the presidential candidate of the PDP which generated 163,768 interactions and over a million post visits on Facebook alone; and his June 15th post about playing host to the Turkish Ambassador to Nigeria, which generated about 4 million visits and 38.8k post interactions.


Bola Tinubu’s Most Engaging Posts:
For Bola Tinubu, his most engaging post was that on TikTok by a Tiktoker, ElectionUpdatesNG on 3rd June, 2022 which posted a video where Tinubu asked stakeholders to elect him for president.

The video generated 2.2 million post visits and 85.5k post interactions.


Also, coming second highest for Tinubu was another TikTok post by TikToker, Bodealawiye on June 4, which generated 1.4 million post visits and 80.3k interactions.


A third post about Tinubu, was yet on TikTok by Fidebrightajor1 on 22nd June which generated 550.1k post visits and 32.2k post interactions.


Peter Obi’s Most Engaging Posts:
For Peter Obi, his most engaging post was by him on Facebook wherein on the 14 of June, he announced he was departing for Egypt on a 3-day visit to comparable countries with Nigeria.

That post generated about 7.1 million post visits and 70.7 thousand interactions.


Also, his Facebook post on 13th June urging, especially his supporters, to accord due respect to every other candidate generated 4.7 million visits and 47.2 thousand post interactions.


A third post about PO with the highest engagement was that by a Twitter user, Ayomide Tayo, with handle, @AOT2, urging other supporters to not only vote for PO but also vote for other Labour Party candidates for other political positions.


On Instagram:

Atiku’s average reach per single Instagram mention was 28% higher than competitors’, (i.e., 25.9K to 20.8 and 19.9).”


This summary was written by Mr Eta Uso. Uso is the Special Assistant, Digital Media Operations, to the former vice president, H.E Alhaji Atiku Abubakar, GCON.

https://www.vanguardngr.com/2022/07/atiku-outperforms-peter-obi-tinubu-on-positive-ratio-metrics-study/

This one na topic now
No one gives a shit about atiku

All we are sayiiiiing, give us OBI

Most Northerners that would have supported Atiku on social media are not usually on social media and cannot even use Twitter. Very few Northerners are on Twitter.

So you can't get info because of the educational deficiencies in Northern Nigeria.
Even when they come online, you see them mixing past tense with present tense which make what they are saying very incorrigible.

Its only InshaAllah, Allahu Akbar and Salama Aleikum they can say very well.


NB: That doesn't mean Atiku is better than Obi or Tinubu. Obi and Tinubu are still very much better in economic management than Atiku. Atiku still has the mindset of the average semi literate Northerners

Crap.


We voting Obi

PDP.
Power to the people.
Sai Waziri adamawa

ON ATIKU MANDATE WE STAND I PLEDGE TO atiku MY president TO BE FAITHFUL LOYAL AND HONEST TO VOTE ATIKUOBI ON 2019 ELECTION TO DEFEND OUR COUNTRY AND UPHOLD HER HONOR AND GLORY SO HELP US LORD.

Be atikulated inother for a prosperous Nigeria
Vote PDP

[Okay

duality:
Crap.


We voting Obi

Follow who know road, who can actually win.

Atiku is a man who has the welfare of Nigerians as his topmost priority. Atiku is a detribalized Nigerian, moderate, hates bigotry and nepotism. He's an astute businessman who has already created thousands of jobs for Nigerians. As President, he will do much more

Blaqroman0000:
This one na topic now
No one gives a shit about atiku

What is it

That's obviously because Atiku's PR team has been fizzled out of the social media space. Their dependable ally consisting of EndSARS insurrectionists, anti Buhari trolls etc now works for Peter Obi.


Vote Tinubu 2023. Vote APC.

VoteTinubu2023:
That's obviously because Atiku's PR team has been fizzled out of the social media space. Their dependable ally consisting of EndSARS insurrectionists, anti Buhari trolls etc now works for Peter Obi.


Vote Tinubu 2023. Vote APC.

You want another Paris abi London error

VoteTinubu2023:
That's obviously because Atiku's PR team has been fizzled out of the social media space. Their dependable ally consisting of EndSARS insurrectionists, anti Buhari trolls etc now works for Peter Obi.


Vote Tinubu 2023. Vote APC.

According to the report which adopted Artificial Intelligence tools to analyse 500,000 mentions of the candidates on both traditional and social media within a one-month period, it revealed that although Atiku Abubakar has less mentions on Twitter, as compared to Peter Obi, he, however, got more positive sentiments from people than the duo of Tinubu and Peter Obi.

This means that people who discussed the candidates said more positive things about Atiku Abubakar than they did for Peter Obi and even expressed lesser positive sentiments about Tinubu.
The 46-page document by CustomReport, an independent research body, was titled the “Brand Insights: Atiku Abubakar’s Online presence compared to Peter Obi’s and Bola Tinubu’s.”

Bro, can you comprehend at all, the news said Atiku is more on positive ratio

Lalasticlala Are you Atikulated

Negative articles about peter obi are propaganda by tinubu urchins while negative articles about tinubu is the fact and truth

iwaeda:


According to the report which adopted Artificial Intelligence tools to analyse 500,000 mentions of the candidates on both traditional and social media within a one-month period, it revealed that although Atiku Abubakar has less mentions on Twitter, as compared to Peter Obi, he, however, got more positive sentiments from people than the duo of Tinubu and Peter Obi.

This means that people who discussed the candidates said more positive things about Atiku Abubakar than they did for Peter Obi and even expressed lesser positive sentiments about Tinubu.
The 46-page document by CustomReport, an independent research body, was titled the “Brand Insights: Atiku Abubakar’s Online presence compared to Peter Obi’s and Bola Tinubu’s.”

Bro, can you comprehend at all, the news said Atiku is more on positive ratio

Are you dumb? It was clearly written that Atiku had less mentions in comparison to Tinubu and Obi. That means most of his mentions are done by his supporters which translates to it being positive. Don't be dull.


Vote Tinubu 2023. Vote APC.

yomi961:


Follow who know road, who can actually win.

Atiku is a man who has the welfare of Nigerians as his topmost priority. Atiku is a detribalized Nigerian, moderate, hates bigotry and nepotism. He's an astute businessman who has already created thousands of jobs for Nigerians. As President, he will do much more

Don't worry,

We will make Obi win.

VoteTinubu2023:

Are you dumb? It was clearly written that Atiku had less mentions in comparison to Tinubu and Obi. That means most of his mentions are done by his supporters which translates to it being positive. Don't be dull.


Vote Tinubu 2023. Vote APC.

You don't need to be insulting What is the overall

Lalasticlala, eran ileya wa ni Kwara

LoL, coc.k and bull story.
Only a terrorist will leave great candidates like Obi and Datti to vote criminal drug lord like Yekini Amoda or the other criminal that live in Dubai.

TakeBackNaija:
LoL, coc.k and bull story.
Only a terrorist will leave great candidates like Obi and Datti to vote criminal drug lord like Yekini Amoda or the other criminal that live in Dubai.

Remember as of May 2022 they were both in PDP

I saw a post now of Atiku have more than social media of Obi and Tinubu combined

Seun
Mynd44
Lalasticlala
Aku odun, I catch up with Jarus in Offa, 4.0 Elclasico is tomorrow

Eddie7 I will not give you salah rice

iwaeda :post=114571288:
Eddie7 I will not give you salah rice

Heheheehee.... I'm not the author oooo

Show me some rice-love to avoid vauwlence

This summary was written by Mr Eta Uso. Uso is the Special Assistant, Digital Media Operations, to the former vice president, H.E Alhaji Atiku Abubakar, GCON.

What else do expect someone being paid by Atiku to write.

eddie7:


Heheheehee.... I'm not the author oooo

Show me some rice-love to avoid vauwlence

Send your cooler

Oilwell:
This summary was written by Mr Eta Uso. Uso is the Special Assistant, Digital Media Operations, to the former vice president, H.E Alhaji Atiku Abubakar, GCON.

What else do expect someone being paid by Atiku to write.

What is your evidence Send meat anyway

Nonsense research. Did they read Obasanjo’s book before concluding their research?

Eniitankorede:
Nonsense research. Did they read Obasanjo’s book before concluding their research?

Hope flood has not touched your area

Peter Obi is the man.
Forget greed, forget personal interest, focus on a better Nigeria and ask yourself who will give it to us all?

The answer will stare at you


Give us PETER-AHMED DATTI

Bj