NIGERIA TO HAVE A THEME SONG, SAYS MINISTER OF ART, CULTURE AND THE CREATIVE ECONOMY.

UNVEILS INNOVATIVE PLAN FOR THE CREATIVE INDUSTRY.

The Minister of Art, Culture and the Creative Economy Barr. Hannatu Musa MUSAWA (Esq.) has officially assumed duty as the first Female Minister to hold the portfolio.

The Minister was received by the Permanent Secretary, Directors, and other Senior Officers as well as members of Staff of the Ministry with loud ovation.

In a brief remark, the Minister who expressed delight with the warm reception, specially appreciated President Bola Ahmed Tinubu GCFR for considering her worthy to serve in such a capacity.
She promised to give her best to the rebranding of Nigeria's image.

The Minister maintained that the Country can no longer be associated with negativity such as poverty, fraud, terrorism and other forms of criminality.

Barr Musa-Musawa however said to change the nation's image positively beyond the shores of this country will require the collective support of all well-meaning Nigerians.

The Minister also pointed out that one of her key plans in the immediate is to have a NATIONAL TEAM SONG FOR THE NIGERIAN BRAND. She, therefore encouraged Nigerian Song Writers and Music Artists from the Six Geopolitical Zones of the Country to begin to think in that direction.

The Nigerian Arts, Culture and Creative Industry, She noted that the Nigerian Creative Industry has come of age and it is time to project it in a new exportable dimension for improved foreign earnings.

Hence, she said Nigerians should expect innovative and inspiring concepts that will drive and support this Sector in the coming weeks".

The Minister of Art, Culture and the Creative Economy assures that all the necessary plans/ Mechanisms will immediately be activated, just as all relevant Stakeholders in the Public and Private Sectors will be meaningfully engaged for the effective execution of the project.

Media Office of the Honorable Minister of Art, Culture and Entertainment Economy

Dear Honourable Minister, Congratulations. Just a few suggestions on focus areas for your ministry. As at 2021, the creative industry contributed $21.8bn to the country's GDP and employed over 10 million people or about 8% of the total workforce. The industry also generated $4.8bn in foreign exchange earnings. (NbS)

To put this in context, the FG invested about $100 million dollars in this industry in the year 2021.
NCDMB- Nigerian Content Fund- $25mm
NFVCB- Film Fund- $15mm
NCC - Copyright Fund- $10mm.

These are just a few. Now to be able to drive $22bn in GDP out of an investment of $100mm shows just how massive the potential is for the Nigerian creative industry.

The UK with a population size of 68.8 million has a creative industry worth about $116.6 billion as of 2019 and the US with 300 million people is worth $877 billion

So, where a theme song sounds like a great idea, I would hope that you would also visit the "grassroots" of the creative industry and pin point thier pain points. Why is access to funding so hard? Why are the CBNs creative industry loans not being accessed by players in this field? What are the tariffs and bottlenecks involved in purchasing content creation tools and can these be bottlenecks be broken? Is there a community where content creators and the government meet to share ideas and resolve challenges? Can this community be coached and properly guided to create content that positively drives the image of the country. Why do Nigerians still import Nigerian style fashion from outside the country instead of steadily patronising local designers? Can necessary laws be passed via the senate that will drive support for local content and not just a once in a while photo-op of a single shoe maker making shoes for a Government executive?

You have your job cut out for you Honourable Minister and I sincerely wish you the best of luck in building on this goldmine and driving improvement in this field. @officialABAT @AjuriNgelale @iyaboawokoya

leroi01:
Whatever happened to the National Anthem? This is what you get when airheads are appointed as leaders.

Racoon:

https://twitter.com/NTANewsNow/status/1694037624900501777?t=kfCZHQlezdhy_twyiEzpYg&s=08 Mynd44 nlfpmod

Racoon:
You mind these people. You want to rebrand a country skewed in every ramifications: social, religiously, economically, geographically with corrupt leaders? No way!

Racoon:

https://twitter.com/NTANewsNow/status/1694037624900501777?t=kfCZHQlezdhy_twyiEzpYg&s=08 Mynd44 nlfpmod

EmperorCaesar:
I like Creativity
I like Innovation

Obi-diots can come to ask if this should be our priority