It is no longer something strange how many, after graduating, start roaming around seeking where to work or to be employed. Some even go as far as settling down for a POS job - I say this respectfully, not intending to disrespect anyone.

However, how can one literally escape the high level of unemployment in Nigeria?

Have you ever thought of this?

The rate of unemployment in Nigeria today keeps increasing daily, and the government isn't showing any green light. In the nearest future, it will even get worse because many jobs will be automated.

According to statistics, the unemployment rate in Nigeria stands at 4.1 percent in 2023. That's over 8,733,000 unemployed, and this figure keeps increasing daily.

So, how can one beat this and in order to stay exempted?

The answer is simply entrepreneurship - building your own brand.

This alone will save you from unemployment out there. Four years are quite much a year you can use to prepare.

If you own a smartphone, this can be literally possible. You can start a successful brand before leaving school. All you need is to find a niche; a niche that will solve a compelling need for a defined group of people, and you start leveraging platforms that give you the potential of creating and posting content online.

Don't let the job market dictate your fate; instead, carve your path to success by starting your brand today. Your future self will thank you for the initiative and foresight.