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Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water - Sports - Nairaland

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Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by irririchris(m): 1:42am On Jun 16
Euro 2020: Coca Cola loses $4 billion as Cristiano Ronaldo removes soft drink bottles & endorses water.

During a Euro 2020 conference, star player Cristiano Ronaldo removed the coca-cola bottles from in front of him and this had a rather negative impact on the soft drink brand. It appears to be that Cristiano is not one of the consumers of carbonated soft drinks hence he chose to pick up the bottles and remove them from the table while endorsing drinking more water. This gesture of the footballer has reportedly caused the company $4 billion in stock value. The Coca-Cola stock prices dropped 1.6% and went from being USD 242 billion to USD 238 billion according to a report in The Daily Star.

As the incident goes, Cristiano had come to the media during a conference ahead of their Group F opener against Hungary. Before starting the series of questions and answers, Cristiano removed the two bottles of Coca-Cola as he picked them up and put them aside. He followed the gesture by holding a water bottle and shouting ‘Agua’ in Portuguese.

According to a report in The Sun, the soft drink company has since issued a statement based on Cristiano’s gesture saying, “everyone is entitled to their drink preferences" and that everyone has different "tastes and needs". A spokesperson added, "Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences."

Ronaldo, 36, is one of the fittest athletes in the game. He is known to be keeping a rather strict diet and workout regime to perform excellently on the football field. Recently Ronaldo scored two goals against Hungary and went ahead of France’s Michel Platini to become a record goalscorer and take his tally to 11.

Sourced from: https://www.msn.com/en-in/entertainment/entertainmenttopstories/euro-2020-coca-cola-loses-dollar4-billion-as-cristiano-ronaldo-removes-soft-drink-bottles-and-endorses-water/ar-AAL4YxZ?ocid=st


https://www.youtube.com/watch?v=r-xWvBYSgrc

63 Likes 7 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by michlins(m): 2:04am On Jun 16
I really don't know how to process this information. He removed a drink from the table and chose another and automatically $4bn was wiped off the company value and even prompted the to issue a statement about the gesture.


How can an individual hold so much influence over the choice of consumers like this.


If I hit him with a deal, he will be hawking the drink on the express. That's if am the CEO of coca-cola.


There can only be one GOAT and he's a tall guy

Argue with yourself and your family plus village people

688 Likes 58 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by tillaman(m): 2:28am On Jun 16
4 kini

1 Like 1 Share

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by Kingpin1000: 3:06am On Jun 16
michlins:
I really don't know how to process this information. He removed a drink from the table and chose another and automatically $4bn was wiped off the company value and even prompted the to issue a statement about the gesture.


How can an individual hold so much influence over the choice of consumers like this.


If I hit him with a deal, he will be hawking the drink on the express. That's if am the CEO of coca-cola.


There can only be one GOAT and he's a tall guy

Argue with yourself and your family plus village people
After that incident I also had a rethink, am not drinking coca cola. I don't see any benefit than increasing my sugar level.

563 Likes 35 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by Karlovych: 3:12am On Jun 16
He's known for not taking unhealthy foods or drinks, this is a case of branding gone wrong

174 Likes 12 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by Nobody: 3:14am On Jun 16
Saw this news earlier and was shocked.
Power of influence

93 Likes 5 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by tydi(m): 4:36am On Jun 16
Water is life .

Messienemies fans would be like and say because Fanta was a better option grin

43 Likes 1 Share

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by aysnoopy(m): 5:14am On Jun 16
Something must still kill a man.
Cause he's going for good diet doesn't guarantee him long life.
May we all live long

57 Likes 2 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by phr0nesis(m): 5:25am On Jun 16
aysnoopy:
Something must still kill a man.
Cause he's going for good diet doesn't guarantee him long life.
May we all live long
It doesn't mean he should be eating unhealthy meals. Yes something must kill a man but do what you can to stay alive and healthy

420 Likes 20 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by Jokerman(m): 6:00am On Jun 16
Lol... Wow...

Coca cola should not think bad. They will revive

8 Likes 2 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by odave: 6:01am On Jun 16
aysnoopy:
Something must still kill a man.
Cause he's going for good diet doesn't guarantee him long life.
May we all live long

But while you are alive it's better you don't spend your days in renal ward, going on and off hospital bed.

Lemme ask you, since something must kill a man, I'm sure you no dey wash you plate or teeth before you eat, even if your food got bad, you will still eat it, isn't it?
No drink better pass water, know this and know peace

260 Likes 12 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by frankmoney(m): 6:56am On Jun 16
This guy's discipline is one of the reason he has remained at the top

245 Likes 13 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by Bosenan: 8:27am On Jun 16
Wow, what an influence. I saw the interview and never thought it would have such immediate impact on the value of the company consistenly ranked as the biggest brand in the world.

Na why i no fit follow them do all these stock trading, Elon Musk sneeze wahala for crypto, Ronaldo shift bottle, wahala for coke

262 Likes 22 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by BigDawsNet: 8:28am On Jun 16
Ronaldo was supposed to pick just the water, answer his questions and overlook the coke...he was only doing I too know...it's not neccassry atall....

Gather here if you are c.ronaldo fans so we can go and beg Coca-Cola together embarassed

88 Likes 2 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by money121(m): 8:28am On Jun 16
Ok

1 Like

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by obembet(f): 8:29am On Jun 16
Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by LilyColin(f): 8:29am On Jun 16
Ororo the INFLUENCER

33 Likes 1 Share

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by benweezy: 8:29am On Jun 16
F

1 Like

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by RichDad1(m): 8:29am On Jun 16
The one and only Goat

13 Likes 2 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by Femich18(m): 8:29am On Jun 16
When you are big you are big

62 Likes 2 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by jrupa(m): 8:29am On Jun 16
Away from dieting, its all business related. He is a brand on his own and if he doesn't accept being joined by another big brand that won't increase his wealth, so be it.

60 Likes 3 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by optimusprime2(m): 8:30am On Jun 16
My man CR7 grin

13 Likes 1 Share

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by Blacksavage: 8:30am On Jun 16
...
Omo this value ehnn
No be here oh
Waiting coca cola don cause for my waste na me no waiting I dey face sha cry

36 Likes 2 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by Seniorwriter(m): 8:31am On Jun 16
Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by Macsjebs: 8:31am On Jun 16
Part of his fitness regime I guess, we consume so much sugars from almost everything these days

3 Likes 1 Share

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by Vaughanlanrewaj: 8:31am On Jun 16
michlins:
I really don't know how to process this information. He removed a drink from the table and chose another and automatically $4bn was wiped off the company value and even prompted the to issue a statement about the gesture.


How can an individual hold so much influence over the choice of consumers like this.


If I hit him with a deal, he will be hawking the drink on the express. That's if am the CEO of coca-cola.


There can only be one GOAT and he's a tall guy

Argue with yourself and your family plus village people
Not over consumers. Those are intrade fluctuations during trade and it's normal especially in daily wealth transfer in every stock exchange.
Incidentally, it may not even have to do with him but hey, it's a world of social media. Traffic is the currency and no deep mental thinking. Nobody will take a cut of $4b from his worth in the world of capitalism just because a footballer moved bottles wink visit www.freestuffsng.com for latest freestuffs in Nigeria.

29 Likes 3 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by Nobody: 8:31am On Jun 16

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by kingzjay(m): 8:31am On Jun 16
CR7 is a brand! On and off the field.





Over to you, fans of Messi

10 Likes 1 Share

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by D4donnn: 8:31am On Jun 16
His actions affected investors .

But at the end of the day I don't see or think anyone would stop patronizing their product because ororo advocated for water .

I stand to be corrected sha , please they should do a survey of those willing to quit coca cola product because of ororo actions .

Mind you coca cola is bigger than just coke

They have Fanta sprite and other products.

Let's even do a mini survey
A like for sticking with coca cola irrespective
While a share if you would quit coca cola because of ronaldos actions.

21 Likes 113 Shares

Re: Coca-Cola Loses $4 Billion As Ronaldo Removes Soft Drink To Endorse Water by Prodigee: 8:31am On Jun 16
Water no get enemy!

36 Likes 1 Share

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