ti-ebe:
i found It very insulting as well. Almost paints Africans as a continent pre-occupied with merry making than planning bout the future

bsparks: I don't see anything wrong with it. If u follow the flow from the begining of the advert, I'd say Coca Cola is doing great PR for Africa - IMAO

Jenams: Sharin a coke simply denotes celebration of success! I̶̲̥̅̊n other words, While †ЂΞ rest of †ЂΞ world worry abt future success, africans are celebratin success. Τ̅o ♍ε̲̣̣̣̥, ∂α† Ȋ̝̊̅s †ЂΞ message they r tryin τ̅o pass.

kunlebco:
you must be very stupid. uttering shit like that. you are one the people that has no worry as long as there is a coke( either coca cola or cocaine) at hand abi

omosexy1: The advert is nothing but the hard truth. While the world is struggling to get out of a recession, Africa is not bothered about one cos they have been living in recession for years. They (Coke) forgot to mention that there are thousands of African militants and terrorists who kill million of Africans daily and then drink a coke to enjoy. They also forgot to mention about the political instability, dictators, undemocratic pretentious political leaders in Africa who subject their people to hardship only to enjoy bottles of Coke with their friends, families and LovePeddler$. I guess Coca Cola is amazed how their revenue keep surging up in Africa while the rest of the world is reducing their Coke consumption due to the recession. See how quick they were to show those dancing and to tell Africans that the only expatriates they can ever have are "Footballers" and their only export to the rest of the world is "African music". Also notice how the advert was actually shot in a desert (without animals because the animals are dead of hunger) and nothing was said about the economic situation of Africa. They are shocked that in spite of the billion issues Africa has, they are insensitive to them and will go ahead to merry and have a coke.

otele: africans and inferiority complex
if you guys(actually we ) had a reasonable society, what could bring us into the white man's land? we have a wrecked society and yet each time we demand respect. how? the world will never respect the black man as long as the black man's country is a complete mess. even the black man can't respect his fellow black man. even poor poland and ukraine are discriminatory against black man. wretched india and pakistan, even bangladesh all disrespect the black man. we have to learn how to love and respect ourselves first.

our ancestors had this inferiority complex, that's why the black man is the only person who sold his brother, millions of them, over a span of 400yrs to another man of another race.
arabs wont sell arab slaves to africans. or white man sell white slaves to arabs. our countries are a mess. we run away from our land in search of better life abroad. we have graduates sweeping the streets in london. . . . . and yet, somehow we demand respect wake up and smell the coffee. the world is never gonna respect the black man until the black man stands on his feet in the world community.

and anyway, i see nothing wrong with the advert. it's business. they are seeking your attention and they are getting it.
if you do an identical advert, replace the people there with whites, change africa to europe, nobody will notice. but coke advert advusers know what will attract attention. thats all advert does. attention seeking. they got it. just reminded you that coke still exists. incase some countries are developing new drinks competing with coke

BoboYekini: lol @OP, its a blatant insult right there. I dont drink coca-cola, but if I did this would be the last day.
btw, did the ad say 'coke'? or 'coca-cola'? I'm sure they'd never use 'coke', unless they want serious trouble.

life_style:

young man be careful with what you say...

Godpinkin: shit! this is an insult . So na only to drink coke they this of our brain.

Copiousworld: [b]@ omosexy1[/b] [b]Where did you grow up from and in what Uni did you graduate? [/b]Please u sure need return to sch. Whats your bleat with the house? No one is fighting with you, your points, illustrations & examples are baseless, unsupported, unfounded, groundless and very immature, the advert has got nothing to do with the present calamities or misery in Nigeria. These problems has been even before you and i were born. The advert is only testifying that Africans are happy people and coca cola is a symbol of happiness, its has no connection with us not been able to think about and build our future.. Come on....peace.

otele: africans and inferiority complex
if you guys(actually we ) had a reasonable society, what could bring us into the white man's land? we have a wrecked society and yet each time we demand respect. how? the world will never respect the black man as long as the black man's country is a complete mess. even the black man can't respect his fellow black man. even poor poland and ukraine are discriminatory against black man. wretched india and pakistan, even bangladesh all disrespect the black man. we have to learn how to love and respect ourselves first.

our ancestors had this inferiority complex, that's why the black man is the only person who sold his brother, millions of them, over a span of 400yrs to another man of another race.
arabs wont sell arab slaves to africans. or white man sell white slaves to arabs. our countries are a mess. we run away from our land in search of better life abroad. we have graduates sweeping the streets in london. . . . . and yet, somehow we demand respect wake up and smell the coffee. the world is never gonna respect the black man until the black man stands on his feet in the world community.

and anyway, i see nothing wrong with the advert. it's business. they are seeking your attention and they are getting it.



if you do an identical advert, replace the people there with whites, change africa to europe, nobody will notice. but coke advert advusers know what will attract attention. thats all advert does. attention seeking. they got it. just reminded you that coke still exists. incase some countries are developing new drinks competing with coke

omosexy1:

I had a second thought about addressing your post but I want to buttress a point for others to note and imbibe. Do not take my comments offensive rather try to relate it to your personal life. It will sure help. Your reply highlighted above reveals nothing but inferior complex buried deep down your subconscious mind. There is a popular adage that says "A man must come ready to a battlefield". Now, let me relate it with your comment. Your comment is an expression of your personality and mental ability and it shows how unprepared you are to engage in discussion. I often notice how defensive posters on Nairaland become when someone addresses their incorrigible statements. Rather than produce facts to backup the arguments or reply constructively, they begin with the comment highlighted above. These feeble minds go further to make incoherent statements (The advert is only testifying that Africans are happy people) without any form of justification nor conclusive argument to enable one either agree nor disagree. Such comments, which are not related to the topic of discussion, only but reveal the insanity level and knowledge base of the poster.

Copiousworld if you intend to ask a question, ask a direct question, if you want to advise, proffer advise, if you also want to make incoherent statement (as stated above) you are certainly free to express yourself. But do not all at once, it is like you running into the market unclad and laughing.

Mben: Common Guys....it is not insulting to make merry
If you want to see "Insult" then see this Sony advert and listen carefully for what they said about Nigerians

https://www.youtube.com/watch?v=cDGG9e00XPk

pato405: implication: Africa is less concerned about the future. they are more bothered about getting bottles of coca-cola to possibly drink themselves to stupor. what other continent could possibly be more concerned and apprehensive about the economy of the future than Africans.

these people have insulted our intelligence far too much o!enough is enough

we have more pressing issues to attend to than gulping down 7 cubes of sugar in coloured water.

otele:

Now this is a direct insult. The only problem is that it's true.

walcolm:

when that Sony advert came up, Dora Akinyuli made Sony apologize and the advert was pulled officially by Sony.

i think the coca cola advert needs to go the same way. it doesn't matter what arguments anybody puts up, Coca cola is not an African brand, they are a world wide brand. so singling out africa as the only continent that is not concerned about the future is not fair.

it is not fair to the hardworking men and women who are struggling under inept and corrupt leadership to make something out of nothing.
it is not fair on the millions of graduates walking the streets looking for non-existent jobs and not able to self employ due to lack of access to start up capital
it is not fair to the farmers working with inadequate tools to till the ground and grow food they have to transport hundreds of kilometers to get a market for

it really is not fair to ourselves to say Coca cola has not done anything wrong by this advert

mayofab: ARE YOU ALL BLIND! THE ADVERT IS CLEARLY SAYING THAT AFRICA IS GETTING ON BETTER THAN THE WORLD, IT IS PROMOTING THE GOOD IN AFRICA, E.G "while the word shakes and stumbles, Africa dances to a different beat" , WHICH RACISM ARE YOU TALKING ABOUT?

Ofuks: :oLet me rephrase the advert.

While politicians are robbing us blind, terrorists are bombing the wrong people, planes are falling from the skies and Nairalanders are busy fighting on the net!

mayofab: ARE YOU ALL BLIND! THE ADVERT IS CLEARLY SAYING THAT AFRICA IS GETTING ON BETTER THAN THE WORLD, IT IS PROMOTING THE GOOD IN AFRICA, E.G "while the word shakes and stumbles, Africa dances to a different beat" , WHICH RACISM ARE YOU TALKING ABOUT?