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So let’s face it: only a handful of prospects who come across your brand will become immediate customers. The rest will either walk away to buy later or never buy at all.

Now, don’t get anxious—that’s just how prospects behave in any given market.

Every market consists of 100% distinct types of prospects:

3% are now buyers, ready to make a purchase immediately.

47% are later buyers, interested but not ready to commit just yet.

The remaining 50% are never going to buy. They’re what we call “sightseers.”


Sightseers are just in the market because they’re bored, dragged along by someone else, or simply browsing for no specific reason. They'll never buy, no matter what.

Your focus should be on the 3% now buyers and, more importantly, the 47% later buyers.

Why? Because the competition for the 3% of now buyers is always fierce in any given market.

Even if you manage to convert a few, it’s usually just a tiny slice—maybe 1%—which isn’t enough to keep your business profitable.

This can lead to challenges like borrowing money or taking loans just to keep your business afloat—an unsustainable strategy that could eventually drive the business into bankruptcy, wouldn't you say?

But when you focus on the 47% of later buyers, you create a steady stream of customers, ensuring high profits and long-term success.

How Do You Turn Later Buyers Into Paying Customers?


By staying top-of-mind using your social media platforms like Facebook and Instagram.

Consistently posting about your business, offering free solutions to your audience’s problems, and engaging in industry conversations.

Doing all these helps you:

- Build authority and credibility.

- Nurture prospects to know, like, and trust your brand.

Give Value To Earn Trust

Gone are the days of just “selling, selling, selling.” Today, it’s about giving authentically before your prospects will take a chance on your business.

When you share impactful insights and offer value that positively affects prospects lives, you earn prospects trust and loyalty.

This principle follows the law of reciprocity: humans are wired to return favors in equal or greater measure.

This is why consistent social media campaigns generate massive awareness and qualified leads, helping your business grow without relying on expensive paid ads.

Take Action


The time to start taking action is now if you're not already putting your business in front of prospects for wider reach and consistent patronage.

And if you're already posting and connecting with new customers then congratulations. Keep it consistent and authentic.

Remember you're not in business for just sales but to make lasting positive impacts in the lives of your customers to foster unwavering loyalty and Proper profitability.

Hire A Branding Specialist

But if you feel overwhelmed or too busy to create the campaign assets by yourself, we’ve got you covered. We have two result-yielding packages.

Each is tailored to help you create impactful campaigns that create massive awareness and generate qualified leads for your business.


The Packages

Here are the details of the two packages to help you create impactful campaigns that turn prospects into paying customers:


1. Standard Design for Social Media Campaigns (30 Days)


Perfect for you, if you have your text ready but need eye-catching designs. A do-with-you package


What’s Included:

- 30 premium designs optimized for Facebook and Instagram (1-month campaign).

- Extra designs for carousel posts to increase engagement.

- 2 revisions to ensure the designs meet your specifications.

- A PDF guide with marketing tips to help you maximize campaign results.


Price

Each design typically costs ₦6,000–₦10,000 or $60–$100.

For 30 days designs, that’s ₦180,000 or $1,800.


But you’ll only pay ₦60,000 or $600 for everything, including all the listed benefits

2. Premium Social Media Campaigns (Design + Caption Generation)

This package is for you if you want us to handle both copywriting and design for you. A done-for-you package.

What’s Included

- 30 premium designs (1-month campaign).

- Captivating content is written to connect and convert.

- Flyer designs for Instagram and Facebook Stories.

- Logo retouching, if necessary.

- Extra designs for carousel posts.

- 4 revisions to ensure your satisfaction.

- A PDF strategy guide with marketing insights and lead-generation tips.


Price:

Each content piece typically costs ₦9,500–₦18,500 or $99–$199.

For 30 days, that’s ₦285,000 or $2,970.


But you’ll only pay ₦95,000 or $990 for the complete package, including all the add-ons.

We will request only half payment upon commencement of the campaign assets creation and complete the payment upon full delivery of the campaign assets.



With these assets, you will create awareness, build authority, and generate qualified leads for your business.

Execution

To get started, we will need you to send us your business website, if any, and your social media presence on Facebook or Instagram.

And your text for the campaigns if you are going for the design package only. Then we get to work and deliver your campaign assets in batches for transparency and ease.

Time frame

We take no more than a week to deliver 10 days of the campaign's schedule and 20 days of campaign assets to follow before the first assets get exhausted.

The first 2 days of the week are for ideation and crafting resonating copy captions for the 30-days campaign.

Or editing your text in case you need only the design for the 30-days campaign.

The remaining 4 days are for bringing the 10-days campaign ideas to life Visually with industry-standard design tools. The remaining 20 days' assets will follow accordingly.

We will share the ideas with you for review, adjustments, and approval.

This allows us to do accurate research and brainstorm unique ideas to deliver a result-yielding service for your business.

Get in touch now

📞 Call or WhatsApp: +234 706 146 4663
📧 Email: wittyhustle78@gmail.com

And put your business in front of your ideal customers today.

P.S. For ongoing campaigns, you’ll enjoy discounts and brand strategy consultations to ensure long-term success.

References

Don't take our word for it about prospects' behavior in any given market.

Check out these online sources to confirm for yourself:

- https://leadhero.ai/the-3-rule-understanding-buyer-segments-in-your-market/

- https://diamondmediasolutions.com/all-articles/the-buyer-pyramid-explained-and-why-it-matters/



Cheers 🤗🙌

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