₦airaland Forum

In economics, the bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.5 billion people who live on less than $2.50 per day.[1] The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. This field is also often referred to as the "Base of the Pyramid" or just the "BoP".

*dhtml:
^^^which is better than plastering the silly and yes elstupido and maldito google adsense all over your websites. Brother google, no vex o, but if wan ban me - just go to www..net and remove your nonsense ads jare

Culled from [url=http:///3z3pi[/b]]http:///3z3pi[/url]

It is now 20 years since Abuja became the capital city of Nigeria. In a matter of 20 years, the 8,000 square kilometre empty space has become a thriving government, commercial and cosmopolitan city.

Interestingly, in those 20 years also, unlike muted fears expressed in the earlier days, all Nigerians can truly feel at home in Abuja. However, in those 20 years also, the city has managed to import all that made it necessary to have the capital city move from Lagos to Abuja, especially the increasing population and the increasing gridlocks.

Two main reasons would have been responsible for the movement of Nigeria’s capital to Abuja. First, though not unusual, the position of Lagos at the edge of the South West provided limitation in distance to many parts of the country. Second, Lagos had become so congested and lost the serenity often associated with capital cities across the globe. Of course, there are exceptions also. According to these arguments, Lagos had become chaotic, overcrowded and some parts squalid and a better and more suitable place had to be found for Nigeria’s capital city.

The journey to Abuja as capital city of Nigeria had started under the government of Murtala Muhammed in 1976, following the recommendations of a committee set up to determine a suitable capital city for Nigeria. However, it was in the 1980s that construction took off, and a decade after, Abuja officially became the capital city of Nigeria, when Ibrahim Babaginda, then head of state, moved the seat of power to the city.

The main attribute of Abuja city is that it is a planned one. Abuja took off from architects’ drawing boards and most of the initial plans are in place today. However, Abuja now suffers from many of the ills that affected Lagos. And the ministerial authorities in Abuja cannot do anything about this – the fact that Abuja and Lagos suffers from development imbalance across the country. The excessive migration witnessed in both states cannot just be alluded to security issues, but is a fallout of non existent or few opportunities elsewhere. Abuja, and even Lagos, will thus benefit from balanced development across the country, both in terms of opportunities and infrastructure.

It is also a shame for a planned city like Abuja to repeat the same mistake made in Lagos. As it is currently, there is only one means of transport in Abuja – by road. Though a light rail is planned, the authorities have left rather late, as it can now only be imagined how long other means of transport and transport users can be integrated when it is completed. For a planned city as well, it is very easy to see that very little attention has been paid to pedestrians and bicycle users. As a matter of urgency, these different needs should be integrated before it is too late.

As a follow-up to the last paragraph, and partially as a result of the issues raised, the greatest failing in Abuja today is the gridlocks. While this cannot be compared to Lagos yet, the population dynamics and the pace of infrastructure development in the city signals a totally gridlocked city in 10 years, except critical steps are taken to modernise the means of transport in the city, and provide alternatives for residents and visitors alike. For instance, we believe the journey to the airport is a classic rail journey from the city centre. The time to act is now.

ndukwejoe:
Rub the baby kernel oil, n let the baby stay in a well ventilated house. Above all pray.

The most  anticipated answer to who will be the ultimate hero  has been provide for fans of the  TV Reality show – Gulder Ultimate Search (GUS) as Christopher Okechukwu Okagbue emerge the ultimate hero for GUS season 8.

Chris emerge the Ultimate Hero after a tiring walk around  the jungle with clues at each turn with the other two  champions -Anastasia Azike and Kevin Durst after the eviction of Anthony Igwe at the previous task.

The clue which finally led them to the temple of ruin as directed by Darey crowned Chris charisma as the winner of the Gulder Ultimate Search 8 as he has won all the hands in the contest of champion except for when Anastasia beat him once.

As the winner of this season’s GUS, Christopher smiles home with the sum of 7million Naira,a brand new jeep worth 10 million Naira and 500,000 Naira wardrobe allowance.

Meanwhile, with Kevin and Anastasia coming behind they stand the chance of winning cash prizes as other fallen champions of the game while Anastasia goes home with an additional prize of 1million Naira as the last female standing.

Read more from http:///5akf1

[center][img]http://www.iroy.in/wp-content/uploads/2011/12/GUS8-5.jpg[/img][/center]

What is app marketing?

As the name suggests, app marketing is nothing but mobile phones application marketing. Spending your precious time on creating sensational applications for mobile phones is all good. But how do you make them known to the world? This is where App marketing comes into play.

Why is app marketing important?

Take for instance, the iPhone application store. Now this is one of the best places to be on Earth, simply because of the wonderful Apple applications it has got to offer. It is quite natural for you to believe that your newly designed application flourishes as soon as you host them on the Apple’s store.

But think again. There are more than 40,000 applications in the Apple’s store. And this number is all set to double up in a short span of time. What is the probability of your newly designed application being recognized or even being noticed? Believe it or not, the days when you host your newly designed applications and just sit back and relax hoping that they would gain fame and fortune for you, are all gone. You need to market your product properly before hoping for any kind of success.

Pre-Launch App Marketing

This method is widely used in other industries too in order to capture customer’s attention early. The pre-launch marketing activity for mobile apps helps in keeping hold of one’s targeted audience well in advance. These early activities also spark interest into buyers on the product that you have worked so hard.

More: http:///zld14

At times like these, marketers are often faced with difficult choices about the best options towards ways of utilising what has been provided for various aspects of marketing in the budget. Wise moves dictate that controlling costs are vital during times of recession, as not providing for needful marketing activities could be suicidal to the company. Alex, I perceive you must be in a position to influence or determine who leaves or remains in your organisation at these times, when merely observing several premises in many parts of Lagos that used to be vibrant with business activities now obviously show signs of non-habitation.

You’ll agree with me that not too long ago, when companies and mainly banks around were posting all forms of profits (real and “paper”), there was the clamour to expand the sales force and remain vibrant in various facets of marketing. It seemed then that most job openings were for “marketing executives”. Now that the tide has changed, in most cases companies not only drastically reduce the strength of these sales force, some even refrain from marketing activities completely. Let me use one word to describe any move to slash or even emasculate marketing – MISTAKE.


Typically, during hard times it seems a norm to slash advertising budget, for example, in line with a ‘mantra’ of cost cutting. Such often yields regrettable consequences later on. To my mind, a recession is both a threat and an opportunity. Where a company lowers its advertising budget while its competitor increases, it is a recipe for its brand to perish.

Let me give this free tip: http:///dxy72

john6006:
Sorry , I only read the Topic.I never knew you were the poster, I thought that was part of the contributions to the topic.

john6006:
The poster ask a wrong question,and everybody misunderstood him or maybe this question hide the meaning from the poster .
He ask and I quote: If TRAVELLING abroad guarantee a better future?

How can travelling guarantee someone future?
I can decide to travel if I have holidays to anywere I like,but  this does not guarantee my future.
I DISCOVERED THIS WHEN I READ THROUGH ONCE AGAIN.