IMPORTANT: LONG-READ, NOT FOR THE FAINT-HEARTED!!!

WHY COPYWRITERS ARE MORE IMPORTANT THAN EVERY OTHER STAFF IN YOUR ORGANIZATION!

WHY COPYWRITERS ARE VERY IMPORTANT!

*** The following post contains a warped exaggeration of the author's views. She therefore asks readers to kindly refrain from throwing bricks through his window and/or taking these egotistical and outlandish claims to heart ***

The post below contains a snippet of the writer's views. She therefore would ask that readers kindly refrain from any sort of "brick throwing" and/or egotistical and childish claims to heart.

If as an organization you do not have an "in-house or go-to copywriter", then in 5 minutes from now (after devouring every word contained in this post), you should do either of the following:

1. Pick up your phone (Kidding. The Admin here would simply slaughter me for this and number 2 and 3).

2. Quickly dial my number.

3. BEG ME to join forces with you.

4. Offer me a GENEROUS offer of the shares in your company in exchange for my "god-like" copywriting expertise. Or further still negotiate some other kind of mutually-beneficial partnership with me.

If you do already have an in-house or go-to copywriter, then in 4.30 minutes from now (after reading thoroughly through every single word in this post), you are almost definitely going to do this:

1. Run quickly to the phone.
2. Frantically dial your copywriter's number.
3. Do EVERYTHING to ENSURE they NEVER leave.
4. Constantly PRAISE and CELEBRATE them without thinking twice and offer them a BIG FAT raise for their HARD and INVALUABLE work.

I am sure you are wondering why all this?

This is because COPYWRITING is the MOST IMPORTANT PART of your business.

Here, I said it.

AM I biased?

Yes, I sure am but I said it because it's the truth.

To ensure that I prove my point, I have some OBVIOUS comparisons.

Read the following KEENLY.

1. Why COPYWRITERS are much more important than SEO SPECIALISTS.

Listen, whats's the value proposition of an SEO specialist? The fact that he/she is able to boost your website to the first page of Google and hence, drive tons of potential customers your direction, right?

That's not right. Infact, it's very very wrong.

That's the JOB of Copywriters. SEO relies hugely on "useful content", NOT on placing the RIGHT AMOUNT of keywords into articles, and putting up as many "spammy backlinks" as possible as was the case a few years ago.

Yes, we need backlinks and some sort of optimization here and there however now that Google now ensures that most websites are simply able to hold onto their target audience alongside the ability to adequately persuade and compel the website visitors to interact with the site and click on the desired "call-to-action" button.

Now, the problem is how do we keep visitors glued to the website page?

We do this by putting out brilliant, engaging, valuable and compelling content.

And who is best at creating such content?

That's a "copywriter".

A copywriter..

Again..A Copywriter.

Especially a very "creative" one.

Next!

2. Why are COPYWRITERS more important than GRAPHIC DESIGNERS.

Designers are very important people in every organization. I do not doubt that fact one bit.

I have been privileged to work with designers a few times and I am usually stunned at the sort of "beautiful and eye-catching" content they put out there.

However, I can boldly say that "COPY" is much more important than DESIGN.

Imagine you want to learn how to speak French or a language you are not conversant with and you go online to search for a course that will teach you how to do so effectively. You then see a headline that says "We teach great lessons. You need to BUY. You need to BUY this course today. You would not regret it at all (or something horrible like that).

Would you read on would you consider buying the course?

At this point, the answer is QUITE obvious.

I think the answer is obvious.

Look at this SECOND situation.

Imagine arriving on a SECOND landing page. This time the site design is not particularly wonderful, it's just a simple, outdated WordPress Template which has been put together by a newbie. However, your headline reads "Learn Fluent French from Scratch in 60 Days or Your Money Back".

And the COPY of the body is extremely compelling, persuasive, personal and jam-packed full of reasons why this course is the perfect fit for you.

Which of the above courses are you more likely to buy? Or at least inquire about?

Are you convinced yet?

3.21 minutes to go…

3. Why COPYWRITERS are much more important than SOCIAL MEDIA CONSULTANTS

Dear Social Media Consultant,

I am not downplaying the importance of your job nor am I calling it bluff! I am simply helping you understand that my job is much more important than yours.

Yes, you understand the audience insights, advertising, etc but without a properly written sales copy that would literally COMPEL people that they do not have any other option but to buy, you will probably end up without any sales.

(3.15 minutes and counting…)

4. Why COPYWRITERS ARE MORE IMPORTANT THAN Bloggers.

Content Marketing is pretty important these days. Super Important.

And it seems like it is becoming much more important every single day.

Infact, the fact that you are devouring this content right now is a simple sign thay BLOGS can be used as a "powerful tool" to attract visitors to your site, expose your brand to learge audiences, establish yourself as a thought leader in that industry and rapidly grow your email list
However, there's only so much that content can do. What really gets the people drawn and compelled to purchase your services or products is "compelling content".

No one else can acheive this asides a "savvy copywriter" who has been thoroughly trained in the art of persuasion, conversion strategy, branding, advertising AND who understands all the best blogging practices and techniques.
Not enough evidence why we are the MOST important?

Look at the one below.

(2.13 mins left)

5. Why COPYWRITERS re More IMPORTANT THAN SALES PEOPLE.

In recent times, I was approached by an organization that utilizes telesales as their MAJOR means of acquiring customers. They have about a hundred telesales reps on the phones all day, everyday.

And the sales pitches these representatives use are quite very very good. I would not be surprised at their "conversion rates".

However, imagine you have a direct-response copywriter who can easily increase that conversion rate easily.

With three hundred sales representatives converting 10–20% more people into paying customers every blessed day, how much do you think that organization would be able to make every month talk less of annually?

Am I making sense now?

Very Good.

That's because there's 1 minute and 14 seconds remaining till dial-time. (How exciting!)

Whatever area of business or marketing you're in, you should now understand that COPYWRITING is a FUNDAMENTAL ingredient. And you darn well should either hire or partner with one.

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Use shea butter

*WARNING:LAZY Readers, this might be too long for you. don't bother reading it.
*********************************************************************

Some days ago I saw this girl at the mall; very pretty girl. She was dressed so beautifully WITHOUT any makeup ON yet her skin was glowing so beautifully in the Sun like ‘ORORO’. So, I observed her closely and noticed that there were these two guys who kept making her blush (I really wonder what they were telling her though) – as in, the smile on her face was so broad I was scared her face was going to tear.

At a point in time, she threw back her head and laughed so loud and at a point at what one of the guy’s said. I sharply guessed it was as a result of her flawless skin (even without makeup) which was very evident to for all to see.

Now here is the thing.

Girls get complimented! Yes, I know that BUT this one was RARE . The average Nigerian Lady is usually on makeup MOST of the time. Yes, MOST of the time! Infact, they worship the art of ‘looking good so well’ that they can almost send a man to his grave EARLY. And over the years it has increasingly become a shortcut to many guy’s heart.

But there are two types of girls – the girls that CAN make-up so much so that their face brightens up like ‘the rainbow’ and the ones that simply cannot despite how much effort they put into it (I am a candidate here..lol)

I will show you how to be the girl that uses safe, tried and tested methods and guidelines to GET RID of those UGLY MONSTERS on your face and you will end up bagging in those compliments (even from your fellow female counterparts) you have ever desired. This tips I will show you will make you become that lady who can effortlessly achieve glowing skin without having to apply a lot of makeup on her face likewise.

Come with me…

You see, removing the acne on your face is not difficult at all. All you really need to do is to eat right, use the right skincare products and constantly evaluate your skin over and over again to ensure it’s in check. Only if you know how.

The Number One Cardinal Rule of Acne Removal is; Do not take PILLS. It’s dangerous. Yes, it is. I know some ladies who have taken guilt trips to the Doctor or Dermatologist and have acquired a number of birth controls pills and other strong products to get rid of their acne but I tell you; these products have serious side effects please.

For instance, do the following –

1. Avoid white sugar completely from your diet (especially the period you are trying to clear the acne off).

2. Avoid using facial scrubs on your face totally please directly on the area of your body that is affected with acne.

3. Avoid the consumption of oily foods especially finger foods.

4. Avoid dairy products for the period you are trying to get rid of your acne likewise.


ONE STRATEGY THAT ALWAYS WORKS IS THIS: Be Determined To Stay Disciplined At All Times with the processes surrounding the removal of Acne from your face.

See eh, the right and complete way to get rid of your Acne is to maintain a healthy diet, use safe skincare products and stays disciplined thoroughly. And how do you do this? Simply maintain a high level of fruits and vegetables intake, ensure you always CAREFULLY check the sort of ingredients being used in the skincare products you purchase. Let me still shed more light on these

Here they are:

– 1. Maintain a high level intake of fruits (the fruits that contain low sugar and;

– 2. Ensure you make use of major organic ingredients.


I will take each of them and give you examples; come with me….

#1: Maintain a high level intake of fruits (that have minimal or no sugar content) and vegetables

The heading is self-explanatory, right?

But just in case you’ve not gotten it yet, here are practical examples on how to do it.

In every meal you eat, ensure you have

fruits (for example carrots, apples, berries and pears) that are low in sugar content (.i.e. breakfast, lunch and dinner).

As you probably know, fruits contains nutrients that boosts the entire system and because the ‘skin’ is the elimination organ of the body, when it is fed right, it would look right.

You get the gist abi? What I am simply saying is that a simple addition of N50 apple and N50 carrot to each meal a day has a strong tendency to help with getting RID of your acne with so much ease.


So, a BASIC N300 daily can help with your acne. This is definitely worth investing in quickly or don’t you desire to SLAY even without makeup?

#2. ENSURE YOU MAKE USE OF THESE EFFECTIVE FORMULATIONS:


Let me educate you, As someone who desires a flawless and acne-free skin, you cannot BUT make use of certain effective formulations.

These formulations range from Apple Cider Vinegar (ACV) to Jojoba oil to Turmeric and lastly, ‘TeaTree oil’.

1. Apple Cider Vinegar Vinegar contains Alpha-hydroxyl acids which helps to balance the pH of the skin and prevents the skin from being excessively oily/dry in the future by balancing out the sebum production

2. Jojoba Oil has anti-inflammatory properties which help tame chaffing and chapping and helps reduce redness caused by drying. It also eases the effects of eczema and rosacea, and it keeps the skin calm and comfortable. The Vitamin E and B-complex vitamins present in jojoba oil helps in skin repair and damage control. It is naturally gentle and non-irritating, making it perfect for basically every skin type; it balances oily skin, soothes sensitive skin, hydrates dry skin and helps reduce acne and breakouts.

3. Turmeric helps to reduce acne and any resulting scars. The anti-inflammatory qualities can target your pores and also calm the skin. Turmeric is also known to reduce scarring.

4. Tea Tree Oil is derived from the ‘leaves of tea tree’. Tea tree oil is applied to the skin (used topically) for infections such as acne, nail fungal infections, lice and ringworm. It is also used topically as a local antiseptic for cuts and abrasions, for burns, insect bites and stings.


WARNING

Don’t think that those are the only two strategies available though. Just like in the situation of ‘weight-loss’, You and I know that it is beyond ‘eating healthy’, exercise must duly accompany it alongside.

If you only focus on these strategies alone and expect the best results, you would be simply deceiving yourself. (You wouldn’t want that, trust me). And while you are using these strategies, be relaxed. Use it like you are having fun.

INFACT, don’t just go and start using those strategies in this writeup I explained in this article. Before you start using it, you need to learn THE ROOTCAUSE of Acne and how to treat it from within.

And that is where my 2 short reports come in. In it, I explained the root-cause of Acne and the guidelines on how to treat it holistically from within .

To order for the ebook today; view my profile and you will see two numbers to contact - one is a number you can send a whatsapp message to and the other is another you can call (if you wish).

Watch out for my next articles here on Nairaland....(also view my profiles for more of my articles)

see you.

Wow! I am very sorry to hear this. It happens. Please get her Shea Butter. It will help her.

notttty:
my wife is battling with stretch marks ever since she put to bed.

Hello people!

I would really love to help with your skin challenges. I have been doing this for a year now and have so many awesome testimonials

I have come across alot of people with skin challenges of all sorts and would want to help them to the best of my knowledge!

Feel free to comment as much as possible.............

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modupsie:
Hello,

Please I just add a baby last month and throughout pregnancy I didn't use any cream. I just bathe with tetmosol baby soap and off I go.

Now I want to get my flawless skin back.

I'm a light skinned person but I'm quite dark now with some pimples on my face.

I really need suggestions on cream and soap or supplements that will lighten me and clear the pimples.

Thanks so much

whatsapp me on 08067737686. I can help you.

racheal22:
please wat cream can I use to clear sunburn on the two sides of my face, I have use carotone bsc, extra clinic bsc dey r just making it red and I have use natural remedy like potato rather it makes it dark please what can I do, am in akure in ondo state

I can help you..add me on 08067737686

sexymeerah:
Hello there. This is my first time here.. I have a problem with my face.. Suddenly im just being prone to pimples.. And i face gets very oily.. Those pimples automatically lead to dark spot whether i burst or not.. I hate dark spot on my face as im a fair person.. Wat can i do to clear the dark spots completely and also stop the pimples from coming..
Moreso my sister's hand and feet are very darker than her body. Its embarassing for her. What can she use to clear it

message me on 08067737686

jstar376:
hi, I have tried many means to get rid of pimples but no way..... sometimes it will disappear just for a week and reappears again. what ways can I get rid of this permanently please

message me on 08067737686 for your skin challenges. I have the perfect solution to your acne and stretch marks

beekayz:
Also...I need to get rid of stretch marks ..help

Hi....the fact that your skin got darker does not mean the cream is fake or bad. Lightening creams prevent the effect of melanin formation; the absence of melanin enables our skin to be lightened. However, new cells that produce melanin are formed after a while and the melanin needs to be fought consistently by continuous usage of lightening products. I recommed Clear Nature Products 3x Carrot Body Milk and Shower Gel for you to use. Its one of the best I have used so far.

Rhynxie:
Does anyone know about veet gold whitening and firming lotion?
Been using it for 3 days and i noticed I'm getting darker
Though I used rapid white for a year,but it ddnt work well for my face,just my body and I used pink rose 7nights facial cream,my skin tone was uniform..suddenly,the facial cream stopped working and my face got really dark..now I ventured into veet gold.. Does anyone av anything to say bou it?
I'm naturally fair,not really fair but my face and my neck are darker than my body

To be honest, to get a good cream/lotion, I suggest you get a good one not minding the cost. Most 'cheap' creams are not good. They would even do more damage on your skin. However, you can get ClearNature Carrot Tube Cream at about 2000-2500. It lightens very well.

JUNE29:
pls I need some answers nd suggestions hauz
I'm new here, I only opened this account to ask this question
I used to to be fair or rather chocolate skinned, firstly I started with skincode nd Eva soap, Eva became costly for me den I changed to ivory my lovely face that was contained of its acne nd pimples nd rashes by Eva was no longer lovely, a lot of dark spots, that how I started changing from one cream to another. I have used; skincode-anysoap, saga-anysoap, carotone-any soap, skincode-eva gold colour, skin light-eva soap, skincode again withperfect tone oil-eva gold colour( I loved my colour but couldn't find the oil again), den skincode with citroclear serum-eva soap and ivory soap, soft flower-ivorysoap, roselyn smoothy- premier,premier cool, Eva soap 'ivory soap', skincode with excellent white oil- ivory gold colour,nature secret soap, eva, soft flower with piment doux(I loved my colour den but my legs were darker)- lemon fresh liquid soap, coconut oil only- Johnson baby soap pink colour, jergens fair natural fairness-idole carrot, and now I'm using a bonne miracle white c milk lotion- lux pink colour and will start using Lea soonest.( these are in succession of how I used them)
so my question is 'is there any affordable cream that btw #1000-1500 that will go well with this Lea carrot complexion care soap dat can actually give my dry,oily,fair skin a glowing spark I want to lighten up shaa but I need one dat will suit to this current economy and which can last for at least 2-3 months
thanks

I recommend Clear Nature 3x Carrot Body Milk. With my experience of 2 years in Cosmetics, it is one of the best cosmetic brands in Africa. It is very, very effective. chat me up on whatsapp on 08067737686 for further information.

ceevon:
Doc please suggest a natural lightening lotion i can use to even out my skintone. Anything similar to what q7 paris was before a lot of fakes flooded the market. I have heard francois bendon and qei+ are good also but difficult to get the original. Thanks

I have a new stretch mark cream and oil (Aichun Snail Extract) for sale. Its very effective You can whatsapp/call on 08067737686.

Giba:
Please sir how do i get rid of stretch marks?

Fair Oil Clear Nature Soap has been it for me

Mini-Importation is the way!!!
WhatsApp me on 08067737686

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In my 2 years of experience in the Beauty Industry, I have not seen any skin issue bother women/ladies like the issue of 'stretch marks'.

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Hi...You can get ClearNature Products from Save Something Supermarket, along Stadium Road

Immaangel2:



rukpokwu, port hacourt rivers state

I recommend Clear Nature Products.

Its a range of beautiful, tried and tested products manufactured in France and distributed by Stephenson Standard Company Limited.

It has showergel, soaps, lotions, milks, serums, fade creams, moisturising creams, etc.

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Lol...on whose account was this analysis given..and my fellow nairalanders are conforming to this,being depressed by a mans viewpoint...when the Word of God says it all about you!!! Smh

silica:
Ladies and testimonies, una no go kill person. So you are more righteous than those that died abi?
Well done sister holiness

sorry but how is it affecting u? Giving thanks to God for my life is a crime right? And there's nothing like ''being more righteous''? Its called increasing grace..nd I thank God for that

HMmmmm..I just want to thank God for this wonderful opportunity. For his protection nd unending grace, just heard bt this ysterdae..and realised that this happened a few minutes after I had left that area as I was coming to lagos from anambra...God is just too faithful..having in mind tha all things worketh together for the good of those who believe..even as delays occured as we departed from anambra..his grace is ever increasing..Thank U JESUS

Hey..please I need a functional site that I can download vampire diaries(series generally)..please!!! I need it..thanks

Yeh..thanks..have written the exam alredy!!

valigil:

guy, no worry about the emails message so long as you have the print out... cos u will go to the exam venue with the printout containing ur username and password after loggin into the website in the sms they sent u.

Wow..I'm so excited. I wrote the aptitude test today and it was so wonderful!! Thank God!!

handsomebolanle:
pls i need to knw if u wrote the exam d first time cos i did and was sent another msg to come and write on the 28th again...
Pls anyone has idea of wat is goin on b4 i travell?

I haven't written it b4, dis is my first time..(on the 28th), I have received my text but not my email yet..pls wat cld I do bt dat?