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Facebook Ads Beginner's Free Guide - Business (13) - Nairaland

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Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 11:18am On Dec 17, 2021
How to set up a proper Facebook Page Likes campaign like a pro.

Many people struggle to set up page like campaign on Facebook with majority using the page boost option.

Which is not the proper way because it has a lot of limitations such as targeting options, optimization, ability to split test interests, ad creatives and copies.

Now this is the process of setting it up the proper way.

Go to your Facebook timeline, at the left side of your timeline you will see "Ads Manager" click on it and it will redirect you to your "Ads Manager".

On your "Ads Manager" click on the green "Create" button it will load 11 campaign objectives.

Choose "Engagement" scroll down to the "Engagement Type" option.

You will see three options
Post Engagement
Page Likes
Event Responses.

Chose "Page Likes" and click continue, it will direct you to the campaign.

Click "Next" it will load the "Ad Set".
On the "Ad Set" you will see options on the audience section to include and exclude some categories of audience.

You will see the category to include people in your existing "Custom Audience" and exclude "Those who currently like or follow your page".

As you go down you will see "Location" option where you will choose the country, region, state, city, street address to target.

Further down, you will see the "Age" targeting option.
Choose the age bracket you want and continue to "Detailed Targeting" where you will put the interest(s) you want to target.

If you are targeting English speaking countries you can as well ignore the "Language" option.

On "Placements" leave it on "Automatic Placements" or use "Manual Placements" if you don't have an Instagram account.

The "Manual Placements" will give you an option to exclude Instagram placement and other placements you don't want your ad to appear.

Did I forget the "Budget" option?

Set your budget at "Daily Budget" and put the amount you want to spend per day then look at the right hand side of your adset you will see the "Estimated Daily Results" which will show you the "Reach" and "Page Likes" based on your budget.

Mind you it is an estimate and never correct.

Click on "Next" to move to the Ad section.

On the "Ad Section" you will see the "Ad Creative" option, click on "Edit" to change or edit your media which is uploading another image apart from your page profile picture.

I will recommend you use the "Clear All" button so that you can be able to upload a video.

Personally I prefer "video".
Why? Because video converts better and the CPA is cheaper than image.

After uploading your image or video you can then click on the green "Publish" button.

And your "Page Likes" campaign is ready.

If you want to go deeper to the advance set up then you need to duplicate the "Ad Set" many times for each of the "Interests" you want to target.

One interest for one adset.
You can then tick all the adsets and go to the ad section to duplicate the ads if you have another ad copy or creative.

Publish and edit your campaign and activate the "CBO" option.

What is CBO? It is Campaign Budget Optimization, it automatically allocate your campaign budget to your adsets.

The best performing adsets gets the most allocation.

This is where I draw my golden pen.
If you have any questions to ask you are free to ask.

PS: The screenshot below is an Atiku support page I grew from zero to 10k organically without running ads.

It was at the peak of the 2019 general election.
The page is losing followers because of inactivity.

2 Likes

Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 9:39pm On Jan 05, 2022
Make I cut this soap for graphic designers.
There is a high demands for fake ID for Facebook verification.

Two weeks ago my client's Facebook ad account got restricted for "suspicious activities" and they demanded for an ID card.

I informed my client about the unfortunate event and he told me that the Facebook account owner does not have any ID card but promised to create a fake one.

He did create a fake one and sent to me which I uploaded and Facebook accepted it and reinstated the ad account.

This morning two people came looking for who can create one for them and I sent them my client's phone number.

This is a business opportunity for graphic designers or those who may have interest in graphic designs.

Design fake IDs for people to use for verification and get paid for it.

Let's say you are charging 5k each and in a week you designs IDs for 10 people that is a cool 50k for the week.

Take this soap and wash away SAPA.

Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 3:00pm On Jan 08, 2022
Over 90k spent so far generating over 2,700 leads.

Targeting three countries in a forbidden niche
Low cost per lead

What's the niche?
Ans: Cryptocurrency.

We move

Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 5:34pm On Jan 31, 2022
Video game, a multi billion dollars niche that is been overlooked in this part of the world.

Playing video games here is what we use as hobby, we play it whenever we have free times in our hand.

Same video game is what some people are using to make millions of dollars every year in the western world.

Last year the highest earning video game streamer on Twitch is Ninja (aka Richard Tyler Blevins.

He earned estimated 25 million dollars playing video games on Twitch.

With 17 million followers on Twitch dude is made for life.

I don't need to do the calculation in naira for you to know how much he is making every year.

This niche is highly lucrative that it generated 175 billion dollars in 2021.

That's not all, Microsoft paid 69 billion dollars to acquire a video game publisher Activision Blizzard this month.

Facebook has a section for video game streamers same with YouTube.

Now it is easier to build large followers on your video game streaming page on Facebook organically than any other niche.

Facebook algorithm favours video game streamers by pushing their contents higher than any other niche.

(Facebook wants something that will keep you in their platform same with YouTube so both platforms favour video game streamers alot)

You see how lucrative that niche is.

So how will you partake in this multi billion dollars niche.

1: You can start a video game blogging business.

(Video game niche is among the niches that have a very high CPC (cost per clicks).

2: Start video game streaming on platforms like Twitch (The world largest video game streaming platform) or Facebook gaming or YouTube gaming.

(They are more gaming platforms sha).

3: Open a video game store online
(I know one Nigerian guy who does that on Twitter)

4: Affiliate Marketing partnership with different gaming companies.

(You can partner with Amazon, Alibaba and other big e-commerce companies selling video game accessories or other online video game companies).

With these information you can turn your hobby to a six figure business at the comfort of your home.

So what are you waiting for?

1 Like 1 Share

Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 9:52am On Feb 01, 2022
It saddened my heart when I received this message this afternoon.

It falls into what I have been trying to warn people against.

The one I cycled is what got my attention the most.

A couple invested 1.3 million in this Buhari era
In an investment site, and now story don enter.

That 1.3 million is enough to start up a profitable e-commerce business.

That 1.3 million is enough to start up a profitable affiliate marketing business.

That 1.3 million is enough for one to start up Amazon KDP

That 1.3 million is enough to a profitable blogging business.

That 1.3 million is enough to start up profitable freelancing business.

That 1.3 million is enough to start crypto trading business.

That 1.3 million is enough to start up Agency business.

And there are millions of people out there looking for such capital to scale up their business or implement their wonderful ideas while a couple just wasted theirs in an investment site. ����

I wonder when our people will learn to stop doing investment and ponzi schemes and take charge of their money.

I know that some of you reading this are looking for one or two investment sites to put your money into.

I will advise you to get rid of that idea maka premium tears later.

I am still undergoing an investigation on a popular investment site, I will soon post my findings.

Till then, try and be wise.

1 Like

Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 3:44pm On Feb 08, 2022
This type of video creative works very well most especially on digital products.

Such creative gives the audience a quick case study of the offer especially when you show them the results.

This type of creative does most of the job in convincing the prospects and it increases the conversion rate and reduces the cost per conversion which can be leads or purchases.

I have personally tested this on Crypto niche in different campaigns and it performed better than other video creatives.

Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 3:35pm On Feb 13, 2022
I have been experimenting on using a phone to set up Facebook ad (not post boosting) even due it is not a new thing but it is a good alternative to a PC.

You can set up
Conversion campaign
Message campaign
Video views campaign
Engagement campaign
Traffic campaign
Page like
Event responses

Even due it is good but never as good as a PC but as someone who doesn't have a PC you can get started with phone.

Re: Facebook Ads Beginner's Free Guide by emaskocoded(m): 4:42pm On Mar 05, 2022
Ucheosefoh:
I have been experimenting on using a phone to set up Facebook ad (not post boosting) even due it is not a new thing but it is a good alternative to a PC.

You can set up
Conversion campaign
Message campaign
Video views campaign
Engagement campaign
Traffic campaign
Page like
Event responses

Even due it is good but never as good as a PC but as someone who doesn't have a PC you can get started with phone.



Hello sir, pls is possible to run fb ads for two pages from the same ads account?
Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 9:32pm On Mar 05, 2022
emaskocoded:




Hello sir, pls is possible to run fb ads for two pages from the same ads account?
Yes even more.
Re: Facebook Ads Beginner's Free Guide by Alsonjecs: 7:42pm On Mar 21, 2022
Setting up targeting ads on Facebook starts with defining the parameters of the advertising campaign. These include geolocation, budget and schedule, audience, and placement locations. Setting up the parameters is necessary to ensure that your ads hit exactly the right place - in the feeds of potential customers. Pay special attention to this stage of targeting to not waste your promotion budget.
You can easily set this up yourself, but another important thing to do when setting up your ads is to keep your budget to a minimum and your return to a maximum. And usually, users can't make the price per click as low as the professionals https://droidowl.com/
Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 3:00pm On Mar 28, 2022
Alsonjecs:
Setting up targeting ads on Facebook starts with defining the parameters of the advertising campaign. These include geolocation, budget and schedule, audience, and placement locations. Setting up the parameters is necessary to ensure that your ads hit exactly the right place - in the feeds of potential customers. Pay special attention to this stage of targeting to not waste your promotion budget.
You can easily set this up yourself, but another important thing to do when setting up your ads is to keep your budget to a minimum and your return to a maximum. And usually, users can't make the price per click as low as the professionals https://droidowl.com/
Why not create your own thread and do your promotion.
Re: Facebook Ads Beginner's Free Guide by Timzy16(m): 5:12pm On Apr 18, 2022
Please I need answer to this question

I run an ad for a test, the ad performance was good I got 24 leads but out of the 24 leads only one person message me on WhatsApp. I used website that is landing page

What is the problem with the ad
Re: Facebook Ads Beginner's Free Guide by McStoic(m): 5:34pm On Apr 18, 2022
Ucheosefoh:
Hey all, I am hoping to provide some help for people who are just starting Facebook Advertising. I can provide some information and help the best that I can. This is a strategy we use for a lot of my ads and it works usually. There are no images so I am assuming you will be well versed with the Ads Manager and have a Business account already.
If you don't have, create one.

This is not very well formatted and doesn't have the italics necessary, so do your best to get through it.

This post will take you step-by-step through the process of setting up Facebook Ads. There is no selling, just value.

I need this Facebook ads knowledge
Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 1:20pm On May 07, 2022
Timzy16:
Please I need answer to this question

I run an ad for a test, the ad performance was good I got 24 leads but out of the 24 leads only one person message me on WhatsApp. I used website that is landing page

What is the problem with the ad
What campaign objective did you use.

Did you mean you use WhatsApp as a landing page?
Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 1:21pm On May 07, 2022
McStoic:


I need this Facebook ads knowledge
Message me on WhatsApp 080 66 130 113
Re: Facebook Ads Beginner's Free Guide by sirgalahad26(m): 11:42pm On May 09, 2022
Ucheosefoh:

What campaign objective did you use.

Did you mean you use WhatsApp as a landing page?
I had the same issue too
I think I used link clicks as campaign objective and my WhatsApp link as landing page.
The results I got was disappointing, I had to pay WhatsApp influencers.
Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 8:13pm On May 12, 2022
sirgalahad26:

I had the same issue too
I think I used link clicks as campaign objective and my WhatsApp link as landing page.
The results I got was disappointing, I had to pay WhatsApp influencers.
Use conversion campaign objective with a landing page for a better result.

Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 8:11am On May 28, 2022
Action takers are winners

E de give me joy as this my student is taking actions and have started getting results.

Na to start running ads remain.

Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 10:52am On Jun 10, 2022
Realtors/Real Estate Agents you don't have to wait until you can afford a website before running ads on Facebook for your property listings.

You can link your WhatsApp to your page and set up "Message Campaign Objective" ad.

People will message you on WhatsApp
It is in WhatsApp that you will book appointment for inspection and probably close the deal after inspection at the end of the day.

So start taking actions.

1 Like

Re: Facebook Ads Beginner's Free Guide by ThatsONYI: 2:14am On Jun 29, 2022
Ucheosefoh:
Thanks for your words of encouragement.

shocked

Very informative thread, sir. I know I'm late..

I'm an upcoming hip hop artist focused to freestyling on legendary hip hop beats and wanted to know how possible it is to push my message through the Facebook ad.

Thanks.
Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 10:41am On Jun 29, 2022
ThatsONYI:


shocked

Very informative thread, sir. I know I'm late..

I'm an upcoming hip hop artist focused to freestyling on legendary hip hop beats and wanted to know how possible it is to push my message through the Facebook ad.

Thanks.
It is very simple, run ads whenever you release a single.

You can freestyle and use Facebook Ad to boost it.

1 Like 1 Share

Re: Facebook Ads Beginner's Free Guide by ThatsONYI: 2:23pm On Jun 29, 2022
Ucheosefoh:
It is very simple, run ads whenever you release a single.

You can freestyle and use Facebook Ad to boost it.

shocked

Thank you sir, I just downloaded the Facebook ads manager again..

The thing is, I once tried running this ad and when it was time to pay through "Upay".. they were asking for some "UBA one secure" or something.. please how do I bypass this??

Also, would the audience keep finding my posts because I noticed most pages have low or no engagement on non sponsored posts?

Though, due to some circumstances - I stopped using my page but it keep growing.. nowadays, it gets very low or no engagement.. followers keep dropping each day.
Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 4:52pm On Jun 29, 2022
ThatsONYI:


shocked

Thank you sir, I just downloaded the Facebook ads manager again..

The thing is, I once tried running this ad and when it was time to pay through "Upay".. they were asking for some "UBA one secure" or something.. please how do I bypass this??

Also, would the audience keep finding my posts because I noticed most pages have low or no engagement on non sponsored posts?

Though, due to some circumstances - I stopped using my page but it keep growing.. nowadays, it gets very low or no engagement.. followers keep dropping each day.
To bypass the PayU payment processor option you have to use the debit card option.

Run page like ads and also post engagement to build up your page engagement.

1 Like

Re: Facebook Ads Beginner's Free Guide by ThatsONYI: 5:05pm On Jun 30, 2022
Ucheosefoh:
To bypass the PayU payment processor option you have to use the debit card option.

Run page like ads and also post engagement to build up your page engagement.

shocked

Thanks alot, sir.
Re: Facebook Ads Beginner's Free Guide by commarrkss: 10:58pm On Sep 11, 2022
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Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 1:04pm On Sep 30, 2022
commarrkss:

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Create your own thread to do your ad.
Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 11:42am On Oct 03, 2022
While using Jiji, Aliexpress and co to do your product research.

Before you go ahead to set up funnels and ads for your products.

Go go Facebook ad library and conduct a search using the keywords of the products you want to market.

In Facebook ad library you will see the number of competitors you have, what your competitors are doing and you can also spy on their landing pages to get ideas on how to create yours.

I found out that some products are highly competitive when I did some random searches on them.

Product like "Blender" showed over 600 results
Product like "Massager" showed over 200 results.

This is to show that the products are selling well but the competition is too much.

So if you want to dive in make sure you have enough capital, killer creatives, good funnels and retargeting marketing strategies.

Do all these and see massive result.

1 Like

Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 8:54am On Oct 12, 2022
Few days ago vs today.

E be like say I go de go live on Tiktok to share my knowledge about Facebook ads and other make money online contents.

That way the audience can reward me with gifts that I can withdraw as money.

1.51 dollars is so small but that is an encouraging start and I am happy for her.

It will only get better and bigger from here.

Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 1:11pm On Oct 19, 2022
You use to see others who post contents alot on their timeline as parrots and immature people.

You use to brag that you only come to Facebook to read, chat on messenger and you don't engage in immature things on Facebook.

Now Facebook has decided to start rewarding the parrots, those immature people who are jobless and posting both valuable and non valuable contents.

By introducing " Professional Mode".
You are now running from one DM to another asking how you will turn your profile to "Professional Mode".

Oga/Madam that mode is for content creators not for ghost and matured users like you who's timeline is as dry as Sahara desert.

With your 5 followers and no content you want to enjoy "Professional Mode".

Bad news it is meant for content creators and you are not one, you either join the immature people and parrots to start posting content or you continue with your ghost mode.

Professional mode is a means Oga Mark wants to start rewarding the parrots for entertaining and educating his users.

It is a way of him saying your efforts will not go unrewarded for helping Meta in keeping people glued to the Facebook platform.

Oga Mark knows that his competitors are now rewarding content creators because without content creators there will not no need for social media.

Without those content creators many of us will not be visiting Facebook, Instagram, Tiktok, YouTube and Twitter because those places will be boring.

So content creators Oga Mark doesn't want to lose you guys to his competitors.

If you have achieved the "Professional Mode" that is the first step, another step is monetization.

Na that monetization be the koko.

1 Like

Re: Facebook Ads Beginner's Free Guide by ekejose(m): 1:49pm On Oct 19, 2022
Professional mode activated �, na to earn money be the Koko...
Who knows a trick one can do to enable Facebook stars, Nigeria is ineligible
Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 12:27pm On Oct 24, 2022
ekejose:
Professional mode activated �, na to earn money be the Koko...
Who knows a trick one can do to enable Facebook stars, Nigeria is ineligible
This is a matric from someone who has the professional mode activated in her account.

The matric like reach, impression and engagement were only available for pages.

But with professional mode you have access to such important information about your posts.

Nigeria at the moment are not eligible to receive stars which can be converted to money but we can still make money using the professional mode.

Many brands and business owners are looking for people with high engagement to promote their products or services.

So how will you attracts such clients?

1: By posting your matric
2: Making offers for such sponsorship posts.

If your posts have high reach and engagements then brands and business owners will approach you for promotion.

And we call such promotion "influence marketing"

Influence marketing in my own definition is influencers using their influence to promote things for people and for themselves depending on the niche which they operate.

While we wait for Nigeria to become eligible for stars those with high reach and engagement in their professional mode accounts will using influence marketing to be cashing out.

Re: Facebook Ads Beginner's Free Guide by Ucheosefoh(m): 10:22am On Nov 01, 2022
I'm still in the business of generating leads for my clients.

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