What Makes A Good Non-Fiction Cover

1. Capture Your Audience Mentally, Not Emotionally

Nonfiction book covers are different from fiction covers because of one thing: most nonfiction is meant to appeal to the brain, while most fiction is meant to appeal to the heart. So, when you design a nonfiction cover, you want to capture a potential reader intellectually.

How do you do that? Generally, this means a central image—an image of something intriguing, something that makes you stop and think. Then you want to have a solid color for the entire cover. For most business books, the best covers are usually yellow or orange or blue or red. (Just take a look at the business books on Amazon and check out the colours in use!) And finally, the font needs to be bold and simple.

2. Turn To Famous Covers For Inspiration

Following the general rules for nonfiction cover design can help, but the fact of the matter is, there are plenty of sub-genres in the nonfiction category, and each sub-genre has its own ‘thing’. Being different isn’t always great when it comes to cover design, because a cover is meant to draw audiences in. But how can the audience be drawn in if they don’t even know what they are looking at?

Think about the famous books in your sub-genre, whether that is crime, business, self-help, memoir, or any other kind of nonfiction. What are the similarities between those books? What’s the general aesthetic? Try to copy that aesthetic and apply it to your design, and that way you can give your book the ‘look’ of a book in your intended sub-genre.

3. Add A Subtitle to Your Nonfiction Book Title

Another thing you can do to draw readers in is to add a quick subtitle explaining what your book is about. If your book has a one-word title, most of the time that isn’t enough to explain what genre your book is in. By simply adding a subtitle like, “A Real Life Crime Tale”, that’s more than enough to get much more attention.

Fraud Alert

Be careful when you make book orders from upwork/fiverr.com or indeed anywhere. When it sounds too good to be true it probably is. How can you possibly expect a one-day turnover for a 25,000-word book? beats me.

Hopefully, he'll get his money back.

When hiring writers be on the lookout

1. Do they have a history of doing a similar job for other people?
2. How long have they been active (check their profile history)
3. How high are they rated (check reviews)
4. Are the reviews recent? etc.
5. Do they have samples?
6. Ask specific questions in the job post. From the response you get, you'll be able to pick out the ones with a keen eye for detail (hint: most times, scammers are always in a hurry to get your money they skip answering questions you posed in the job post)

Always do your due diligence

ACX Royalty report for January...4th straight month I pulled in more than $5000 from audiobook royalties alone. Making passive income from books was a dream that became a reality for me...it can also be the same for you.

Everybody wishes to be successful. Few have the courage to pull the trigger and do something about it. Which camp do you belong in?

One of the most inspirational videos I've watched on the subject of Entrepreneurship. It chronicles the life of mega entrepreneurs who changed the face of America. People like:

1. Cornelius Vanderbilt
2. John D Rockefeller
3. Andrew Carnegie
4. Henry Ford
5. J.P Morgan etc.

Learn from their story:
https://www.youtube.com/watch?v=NV3DmWNCEaI

How To Hire A Ghostwriter From Upwork

- Go over to upwork.com
- Create an account
- Follow the steps shown in the screenshots below (adjust accordingly for the subject of your book)..starting with clicking on the button "Post A Job"

The below screenshot was based on a publisher looking to write a 10,000 words book on "Relationship Advise For Men"

continue on..

then move on to step 9

After that you move on to step 13

Finally, you complete the details of the job and post it

After the job is live, you can either wait for ghostwriters to apply for the job or go ahead and invite people (assuming you already have established a relationship with writers on upwork).

This is the basic process. If you have any questions about it feel free to ask.

HeliosHay:
How To Hire A Ghostwriter From Upwork

- Go over to upwork.com
- Create an account
- Follow the steps shown in the screenshots below (adjust accordingly for the subject of your book)..starting with clicking on the button "Post A Job"

The below screenshot was based on a publisher looking to write a 10,000 words book on "Relationship Advise For Men"

hello
if you are writing on business for example something like one of your books which is about the stock market. does ave to research and give summary to the ghost writer on what I want or can I trust him to do that. Will he have the expertise to carry out thorough research on what I want?

generationz:


hello
if you are writing on business for example something like one of your books which is about the stock market. does ave to research and give summary to the ghost writer on what I want or can I trust him to do that. Will he have the expertise to carry out thorough research on what I want?

A quality writer will have the expertise to get the job done. You more or less get what you pay for

Some Effective Book Description Headline Templates To Hook Your Readers

Here are some effective headline templates I've found to be effective when trying to hook readers in my book description

FOR NON-FICTION READERS

1: How to (achieve desired results)

"How to" headlines are probably the simplest yet most effective headlines. As readers, we're drawn to headlines that help us to achieve what we want

Example: How to Prevent Tooth Loss

2: (Achieve a desired result) in (time frame)

We all want to do things but we're often overwhelmed where to start. This headline works because it helps readers to take small actionable steps towards their goals. However, whatever advice you give, make sure that your readers can actually implement them in the time given

Example: Lose 7 kg in 30 days

3:Proven: The Most Effective Way to (Achieve Desired Results)

As readers, we're always skeptical of the claims that advertisers make. The word "proven" helps to address doubts and adds credibility. This is because when something is "proven" it implies that it's backed up by research. The words "most effective" also make readers take notice and compel them to continue reading

Example: Proven: The Most Effective Way to Reduce Credit Card Debt

FOR FICTION READERS

1: You should include a catchy tagline to hook readers. A tagline is basically a short catchy sentence that highlights the story of your book. The tagline should compliment the book's title and cover. Think of it as a powerful slogan for your book

Here is an example of a strong tagline:

" The CIA Unleashed Him...Now They Want Him Dead."

As you can see, the tagline uses words such as "unleashed" and "dead" to get your attention. It compels you to keep reading since you're left asking "Why does the CIA want him dead?"

Aim to keep your tagline short, sweet, and impactful.


2: Incorporating an incomplete thought or sentence:

A Marine sniper came to town to drown his demons. But demons fight back...

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You will make more profits from your mentorship, if you can bring it down to N50K.

Great job.

An update of my Amazon Kindle Publishing royalties.

Over $4500 (N1.5 million) made in the last 30 days from Kindle and Paperbacks royalties alone (not including audiobooks)

If I can do it, you can too.

Order your own copy of the Kindle Direct Publishing Blueprint and learn the strategies I personally use to consistently earn well over $5000/month with Amazon Self Publishing.

Shoot me an email at - michael@michaelezeanaka.com for enquiries.

I've sent you a mail, reply please.

Bestinstinct:
I've sent you a mail, reply please.

I've replied.

Update

It's been a very busy month with a number of books in the process of getting launched. One book in particular has been blowing up..It was published on march 18, 2019 and since then has done over $650 in paperback sales alone! in less than 1 month

This is exactly what happens when you correctly position your book in a high demand keyword with not much competition. Can't wait to have this book in audio format.

At the end of the day, it's all about visibility.

You can have the best quality book on the whole of Amazon BUT if it's not visible i.e. if your customers can't find your book in the OCEAN of books on Amazon (over 2 million+ books), you won't be successful.

Poor Quality Book + Excellent visibility = Good initial sales (eventually sales will drop due to lots of negative reviews on it)

Poor Quality Book + Poor Visibility = No sales (Why bother? you might as well not have spent anything!)

Good Quality Book + Poor Visibility = Little or No sales (you might make some sales initially due to the boost Amazon give to newly published books, after that your book will start spiralling downwards to no sales land)

Good Quality Book + Excellent Visibility = This is the sweet spot (Get this right and you'll make an ungodly amount of profit!)

you are just another guy trying to rip of gullible people.

mrLj:
you are just another guy trying to rip of gullible people.

Thank you for your opinion sir.

Mistakes Beginner Publishers Make

1. They never do adequate research.

Most people get all excited about kindle publishing and then rush off to publish a book on a topic they're EXCITED about without knowing beforehand whether the topic is profitable or not. Then after the book is published and they see no sales they get discouraged and say that publishing doesn't work.

Let me ask you, would you sell a block of ice to the Eskimos? do you think they would buy? probably not.

Why? because ice is abundant around them..there's no demand for it (i.e. they're not going to pay for your ice when they can get it free)

Its the same in business and certainly in publishing. You have to confirm people are willing to PAY money to purchase books on the topic you want to publish a book in BEFORE you commit money

Please what does payoneer mean by swift/bic code? Do we have it here in Nigeria? I need answers asap plssssssa

Donchuksani:
Please what does payoneer mean by swift/bic code? Do we have it here in Nigeria? I need answers asap plssssssa

Every Bank has its own SWIFT code. Google your banks swift code

Mistakes Beginner Publishers Make

2. Doing the bare minimum and expecting success.

You can't just do the bare minimum and expect success. I see this mistake amongst Kindle publishers all the time.

They think that if they just throw up another book with a mediocre cover, title and content that they will make a lot of money. That might make you a bit of money in the short-term, but not over the long-term.

You need to think about how you can STAND OUT from the other books in the market.

You need to be a bit creative – come up with a cool cover and title that will benefit the market.

When you promote and market your book, don't expect to just do the bare minimum and out-rank the other books you're competing with. Some of the books have been established already on Amazon, so you will have to do more to out-compete them.

If your competitors Kindle book has 100 Amazon reviews with a very strong sales history to back it up, how can you expect to sell better than him/her with 10 reviews and mediocre sales history? You need to put in the work to market and promote your book and get 30, 40, 50 Amazon reviews along with a strong record of CONSISTENT sales to be that dominant book.

If you hustle and put in the work, then you will never have to worry about competition or others trying to compete with you.

3. Giving up.

The biggest Kindle publishing mistake that I see is authors and publishers just giving up.

They publish a book and it doesn't do as well as they'd like… so they get frustrated and give up.

They publish a book and it makes money, but then it stops selling… so they get frustrated and give up.

Listen… business is hard. There are challenges to business and nobody said that achieving success would be easy.

EVERY successful person that has achieved anything of value has failed. It's normal.

Failure is feedback. It can provide the greatest lessons for you and teaches you a lot.

Someone that will be successful as a Kindle publisher will recognize that, overcome the adversity, learn from it and keep at it. If you keep at it long enough, you will succeed and master it.

If you just give up at the first sign of failure or adversity, then you'll continue to be stuck your whole life – going from business to business, just calling quits and giving up. That's not how success happens.

If you want to be successful with Kindle publishing or any online business, you need to work hard. You need to keep at it. You need to keep learning and learning until you “get it” and “master it”.

Once you do, you'll be unstoppable.

4. They do not diversify

When you're starting out, it's ok to test the water in one niche. And if you find that niche to be profitable, go ahead and dominate it.

However, to consistently make $1000/month with publishing, you've got to diversify. Build out a brand in more than one niche. That way, when one niche isn't doing so well (perhaps due to seasonality factors), your books in other profitable niches will carry the load.

Be that as it may, some niches are evergreen and you do not have to worry too much about seasonality - I go into a lot more detail about that in the Kindle Direct Publishing blueprint (including 5 highly profitable keywords as of 2019)

Finally, diversification can also come in the form of having your books in multiple formats (ebook, paperback, audio etc.). All niches are not equal - some niches perform better in some formats than others. When you know the pedigree of the niches you're in, you're able to optimize things to favor the format that will bring in the most money for you.

All in all, just like in normal investments, don't have all your eggs in one basket. Diversify

3 Days Easter Promo

The Kindle Direct Publishing Blueprint is available at a 25% discount - N15,000 (will return to N20,000 on Tudesday 23rd April, 2019)

In the book, I show you how to:

1. Do keyword research and publish books in niches that sell well (I give out 5 profitable keywords)
2. Dominate niches that are profitable (you want to be the go to person in that niche)
3. Maximize the royalties you earn from your Kindle and paperback book (why leave money on the table?)
4. Increase the number of books you have without paying to get more books written (Bundling is not the only way!)
5. Increase the customer lifetime value of my readers by selling to them over and over again - instead of once
6. Maximize your earnings from page reads - I've earned over $4500 in 2 years from page reads alone (Not many people know this strategy)
7. What you need to do to start earning money from Audiobooks - even if you live in Nigeria!

...and much, much more!

According to a 2016 article (http://flavorwire.com/579201/how-much-money-are-authors-making), only 4600 authors made more than $25,000 from publishing per year. Only 4600 out of the thousands (if not millions) of authors on Amazon!

The sad truth is that MOST people don't make a lot of money with publishing. Not for lack of trying, but rather due to ignorance. They don't know the CORRECT way to publish.

You don't have to be one of them. I challenge you to be among the elite that make a good living from Amazon.

Personally, I've made over $25,000 (from January to March 2019 alone) and I know friends who have made a LOT more than me. You're the average of the 5 people you network with - they make you see whats possible and motivate you to be more ambitious.

You can join the elite publishers or remain average - the choice is yours.

Get your copy of the Kindle Direct Publishing Blueprint at a 25% discount today. Offer ends 23rd April 2019

John D Rockefeller leveraged Oil as his wealth vehicle during the industrial age. Andrew Carnegie leveraged Steel to amass his fortune

We are in the digital/information age...what will you leverage as your wealth vehicle?

Publishing certainly has my vote.

I spend a lot of time to create the books (digital assets). Once created and published on Amazon, it's available to the whole world (Scalability) all day every day, making money for me even while I'm sleeping (Passivity) while also solving people's problems (Meeting a Need)

Yet some people wonder how certain people can make in a month what others doing a 9-5 job can't make in a YEAR

All business models (just like human fingers) are not created equal..some are inherently more scalable and profitable than others.

Unlike traditional businesses, with self publishing:

- You have no overhead
- You have no inventory
- You have the whole world as your market place
- Your books sell 24/7
- You have no employees

As a result of all of the above, profit margins are high (in the 60-90% range, if you know what you're doing anyways).

Choose your business wisely.

One secrets I realised in the publishing space is this...

There's no point trying to re-invent the wheel.Simply model success

If you want to accelerate the tempo of mastery, find someone who's already getting the results you want, figure out how they do it and do the same thing. Success leaves clues!

If someone is successful not once, not twice..but consistently in anything, they're not lucky - they have a strategy. If you study them you'll figure out what that strategy is and save your save decades of trial and error and wasted money.

This is without a doubt the #1 secrets for the things that have worked for me.