The Basic Components Of Keyword Research


When it comes to keyword research, it is virtually the first and most important aspect of your SEO optimization.


When conducting your keyword research, there are three major things you need to look out for.

• Keyword Relevance
• Competition
• Search Volume

Keyword Relevance:
It is highly recommended that you focus on keywords that are very related to your brand. Keywords that describe your website and its contents.

For example,
You run a digital marketing agency, teach and offer digital marketing services, You shouldn't focus on keywords on internet marketing or digital skills.
One, because they are too generic and
Two, they are not very relevant.

Focus on keywords based on the information searchers interested in your brand need on Google, questions they ask, service they require and more related queries.

This way, you have higher chance of ranking higher on the search engine and at the same time, higher conversions.


Competition
You also need to get the data on the amount of completion you have for the keywords you are researching on.

The amount of competitors bidding on a specific Keyword(s) affects how easy it'll be for you to rank for that keyword.

Keyoword with High Competition are Difficult to rank for,
Keyword with Medium Competition are Less Difficult to rank for.
Keyword with Small To No Competition are Easy to Rank for.




Keyword Volume
The volume of these keyword refers to how much people input this keyword into Google over a specified time.

Breaking it down,
When a user types a specific Keyword into Google, it is recorded as one, when another user inputs the keyword, it is recorded as two.

Google then records each of this query sessions and records the amount as the Average Monthly Volume.

You want to know the Average Monthly Volume of your preferred keyword, and optimize your keywords based on the amount of search volume.



Best Practices:
You should optimize for keywords that are very relevant to your brand, that have low to medium Competition and high search volume.

Avoid generic keywords, especially when your brand is not yet recognized, focus on Keywords that are more specific to your brand.

You can use tools like Google Keyword Planner, MOZ Keyword Explorer, Ahrefs, Keyworditt, SemRush, Social Media Platforms like Quora, Reddit, Facebook, Twitter, and so on.

In conclusion,
Keyword Research is a very essential aspect of your brand marketing campaign, so you need to conduct it carefully and thoroughly.

In subsequent posts, you'll learn more on the types of keywords and how to use Google Keyword Planner and MOZ Keyword Explorer to conduct an effective and productive Keyword Research.

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Do you want to know how to go about your Brand's Keyword Research and learn how vital it is to your SEO Ranking?

Keyword Research is the first and probably the most important task when it comes to working on your SEO Ranking.

In this post, I would explain to you what Keyword research is, its types, and the major components of effective keyword research…

..recommended keyword research tools, and what keywords you should focus on ranking for as Digital Marketer or Brand Owner.


To start with,
What exactly is Keyword Research?
It involves getting data on the exact search queries related to your niche, that are being typed into the search engine (Google).

Firstly and importantly, before you start working on any other SEO practice. You should conduct a properly detailed and thorough keyword research, on your brand and its content.

Because,
Effective keyword research can help you boost your website's SEO ranking, your brand visibility, and most importantly, your website traffic.


There are three key components to conducting effective keyword research:
Relevance: You need to know how relevant this keyword is to your brand.
Competition: You need to know how many brands like yours are competing for this keyword.
Volume: You need to also get the average number of searches this keyword gets in a specified time.

As a Digital Marketer or brand owner, you should just focus on keywords;
that are relevant to your brand,
have small to medium competition,
and have medium to high search volume.

Some recommended tools you can use to conduct keyword research include;
Google Keyword Planner,
MOZ Keyword Explorer,
SEMRush,
Google search page itself.
Answer the Public and so on.

These tools can help you analyze the search volume, competition, location, related keywords, and even much more data as regards keywords related to your brand.

Note very importantly,
You don't just choose keywords based on the search terms that you expect your relevant visitors to use but what they actually use.

There is a difference,
For instance, you work with a digital marketing brand...

You might expect searchers to input the term "Digital Marketing Brand", so you rank for this keyword on Google but instead,

Most searchers search using the term "Digital Marketing Agency" Or "Digital Marketing Company",

So, when you rank for any of these keywords instead, you stand a better chance of ranking higher on the Search Engine Results.


In conclusion, Proper Keyword Research is very vital to your brand's SEO Ranking.

You need to get the right keywords, measure associated data and use the necessary tools.

In subsequent posts, You'll learn the types of keywords and also how you can optimize the keywords you choose to rank for after conducting your keyword research, effectively.


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Search Engine Optimization (SEO) refers to the process at which your site is ranked organically on the Search Engine Result Page.

It can be generally divided into two:

In this post, I'll be introducing you to the two types of SEO and how they work and their various types.

1. On-page SEO: Refers to ranking factors you can optimize directly from your end (site).
2. Off-page SEO: Refers to ranking factors from third-party platforms like social media and sites other than your own.
In this article, I will focus mainly on On-page SEO.

ON-PAGE SEO
This refers to ranking factors you can directly optimize from your site. You can work on, edit, add or remove these elements helping you boost your SEO ranking, all by yourself.

On-page SEO factors are divided into two:
Textual SEO
Technical SEO

What is Textual SEO?
These are ranking factors that involve working on your text-related components.
Textual SEO involves:

• Thorough Keyword Research
• Proper Keyword Usage
• Optimizing Title Tag
• Using Relevant URL texts
• Optimizing Meta Description
• Optimizing Header Tags
• Internal Linking

Technical SEO:
Involves the technical aspect of your On-page SEO ranking.

Technical SEO involves:
• Improving Page Load Speed
• Site Crawling and Indexing
• Submitting and Updating SiteMaps
• Site Security


In subsequent posts, I'll explain in detail, the two types of On-page SEO, Textual and Technical and show you how you can optimize each of these factors, step by step, to boost your website traffic and gradually turn visitors into prospects.

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How To Use Serp Snippets To Boost Organic Search Ranking And Increase Your Website Traffic.[Introduction]

In this post, I'll be explaining to you what SERP is, the basic types, and its components.

Snippets refer to the texts shown on the SERP (All menu), as a result of a search term input.

The Snippet of a site page is displayed on a search engine as a factor of either paid or organic ranking.

So, there are three basic types of Snippets:

• Regular Snippets
• Featured Snippets
• Rich Snippets


Regular Snippets: A Regular Snippet is divided into three components:
• Title Tag
• URL
• Meta description

A snippet with just these three components is referred to as a Regular Snippet.


Featured Snippets: Search engines use this snippet to reply to your search query directly on the SERP. If you then want to know more, you click the link to the page to access the full content.

For example, if you search the term "digital marketing courses" on Google, it displays the result of a snippet, highlighting each of these courses on the top of the snippet.

If you want to learn more, you can just access the full page content by clicking the link of that page on the snippet below.

Rich Snippets: They make use of structured data markup. They answer your search query directly and in this case, provide further information.

This information can be in the form of rating, price, product availability, images, reviews and so on.

This added information helps build further credibility and trust for the brand, as a result increasing the site's conversions.

For instance,
A user searches the term "buy nike sneakers" on Google, Google displays results of different websites, but a specific website uniquely displays its result with a nike sneaker as the image thumbnail, price of the sneaker and the amount available in stock.

With these added information, the user builds a natural bond with this website and is more tempted to have a look and most likely, purchase from the website in question.

This advantage is as a result of it being a rich snippet.

In subsequent posts, I'll explain more about how you can leverage greatly on snippets to boost your traffic, improve your CTR and reduce your bounce rate.

You'll also learn how to optimize your keywords to guarantee maximum conversion from your Page Snippets.

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Have you always wanted to know what the term SERP is all about and how it's related to boosting your SEO ranking and website traffic?

In this post, I'll be explaining to you what SERP is all about, its major categories and components and how SERP.works along with search intent.

What is SERP?

SERP refers to the Search Engine Result Page.

Whenever you search on Google via a search term or query (known as a keyword), it displays a collection of results on its SERP.

The SERP results are mostly categorized into:
All (here it shows all relevant results combined).
• Images
• Videos
• News
More which might include Maps, Books, Finance, and so on.

Google shows results not just based on the search query but also based on some other factors like location, search intent, browser history, and even device used.

Here are the major components of the default (All) menu on Google SERP,

• Knowledge Box/Graph:
• Regular Snippets (Organic & Paid)
• Featured Snippets
• Rich Snippets
• Answer Box


What are search intents and how do they affect SERP results?

Search Intent refers to the main reason behind you searching for a specific term on Google.

Let's say you search for a pair of shoes on Google, you can either want to learn how shoes are made, its history…or you just want to check the price and best shoe product to buy, or you are even ready to buy immediately.

Your search intent is what determines the results displayed on the SERP.

Search intent affects the search results shown on the SERP. and can be divided into four:
They are:
1. Informative
2. Commercial
3. Transactional
4. Navigational

In subsequent posts,

I'll be explaining more about SERP components, using snippets to increase your traffic, ranking higher on SERP, and how you can work with search intents.

If you have any questions as regards Digital Marketing and you want clarification, just send a private message. See Bio for Link.

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Have you always wanted to know how email marketing works, how to nurture your email list and run a successful marketing campaign through email?

In this post, I will be explaining to you what email marketing is, how you can apply it effectively to the customer life cycle, its major benefits, and the tools associated with it.


What is Email marketing?
Email marketing is one of the oldest forms of digital marketing. It involves collecting the emails of your target audience, sending emails, and using this medium to sell to them on a timely basis.

According to statista.com,
The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027.


Applying it Effectively to the Customer lifecycle.
Email marketing works in all parts of the customer lifecycle...

Awareness stage: They first get to know about your brand and submit their email addresses.

Nurturing stage: You send emails regularly to them, giving them valuable content. As a result, they start building a feeling of trust and credibility toward your brand.

Buying stage: They are ready to believe in you, and make payment for your product. You can enhance conversions by giving them time-limited discounts and exclusive offers.

Retargeting stage: Got a bunch of qualified leads that haven't hit the buy button yet? You can retarget them and further persuade them into finally buying from you.

Promotional stage:[/b]These people have bought a couple of your products and seen how credible you are.

Now you send emails to them, giving them an option to voluntarily promote your products to their family, friends, and colleagues and receive a discount…or not.


[b]Why Email marketing?
• Cost-effective
• Real-time feedback
• Direct reply
• Builds Credibility


What are some tools that can aid your email marketing campaign?
Mailchimp
Hubspot
SendInBlue
Marketo and so on.


In conclusion, having a high-quality email list is a very essential part of marketing your brand.

Don't forget…
Discount and Exclusive Offers work, use them to your advantage!


If you have any questions as regards Digital Marketing and you want clarification, just send a private message. See Bio for Link.

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Have you always wondered how affiliate marketing works?

And how you can use affiliate marketing to significantly boost your brand revenue in a short time?

In this post, I'll be explaining to you what affiliate marketing is all about, the four crucial components for a successful affiliate marketing campaign...

..tools needed for affiliate marketing, and the whole process behind running an affiliate marketing campaign.

What is Affiliate Marketing?
It is a form of digital marketing involving a brand (Owner) paying commission to another brand (affiliate) for advertising and referring the merchant's product to an end user (customer).


The 4 Crucial Components of A Successful Affiliate Marketing Campaign

1. The Owner: This is the brand that has a specific action to be advertised.
This action can be to buy a product, sign up for a course, hire/use a particular service, subscribe to a website or email list and so on.

The Owner can be a company, agency, freelancers, or even a random person that just wants to easily generate customers for a particular campaign.

2. Affiliate: This is a third party brand that helps you, the owner advertise through its channels, helping you generate traffic.
The affiliate recieves an agreed commission for every successful "action" taken by the customer.

3. Affiliate Network: This is a very crucial component of the whole process. It helps connect the Owner and the affiliate.
It helps setup, automate and track the whole affiliate process.
It doesn't connect you to just any affiliate, but allows you to check the relevance, channels used to promote, earning rate and other datas related to the affiliate.

4. Customer: It is the final and the most important component of the affiliate campaign. Without the customer, all these previous components are completely invalid.

The customer takes the desired action, the owner, you, achieves your goal, the affiliate network deducts its fee and the affiliate gets paid!


Some examples of globally used affiliate networks are:
• CJ Affiliates.
• Amazon Associates.
• Swim
• Impact Radius and so on.

In conclusion,
Affiliate marketing is a very effective method of boosting your conversions, all you need is an affiliate network and a relevant, quality affiliate and you see sales trooping in!

But listen…
You have to be very concscentious and careful while running affiliate campaign, look thoroughly for relevant affiliates and those with high earning per rate.
It is very easy you just need to understand your way about it.

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Do you want to understand what content marketing is about and how it works?

In this post, I'll be describing to you; the definition of content marketing, how it works, its various forms and lastly, tools associated with it.

Kindly like my page, comment and share.

Now, let's dive right into it!



WHAT IS CONTENT MARKETING?
Content marketing refers to the creation of online materials by a brand to a specific target audience to drive traffic, perform a specific action and generate revenue.


Content marketing is a very vital marketing strategy for brands. According to statistics from Hubspot,
It was deduced that:

82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing.

These online materials can be in the form of:
Blogs,
Infographics,
Videos,
eBooks,
Podcasts
Charts, etc.



How does Content Marketing work? A Quick Overview

It involves you creating content in any of the following forms as listed above, uploading it on your website or social media channel to achieve a specific goal.

The goal can be to drive traffic to your website, sell your product/services, increase your SEO ranking via onpage (by creating content on your site) or off page (by creating content outside your site) and so on.

What are some tools associated with Content Marketing?

Hubspot
Buzzsumo
SemRush
Hootsuite
Buffer


I'll be explaining more about the forms, tools and a step by step process on how to create, measure and optimize your own content in subsequent posts.

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In this post, I will explain to you what SEO is all about, the different search engines, the major types of SEO and their various examples...



What exactly is SEO is all about?

SEO refers to the process or factors affecting the ranking of a site page on a search engine. These search engines include:
Google: The most used of all the search engines with about 90% of users, all around the world.
Bing
Yahoo
Yandex: Majorly used in Russia
Baidu: Majorly used in China

Depending on your target audience, search engines other than Google can be used for SEO. It is therefore advisable that you understand at least the basics of these other search engines.

So, SEO generally involves any factor, no matter how small/ insignificant it might be, that helps your web page rank on the search engine result page when a search query is inputted.
Mind you, SEO is completely organic.



Before going further, you should know what SERP is; SERP which is in full Search Engine Result Page refers to the page displaying the results of a search query on a search engine.

You should also know that I'll be using Google as the SEO search engine study throughout my articles,


Okay…so,
SEO is generally divided into two:

ON-PAGE SEO
OFF-PAGE SEO

ON-PAGE SEO:

This refers to optimizing your individual web page, helping you rank higher on Google, that is, any step you take, any activity you perform from your site to boost your SEO ranking is On-Page SEO. Increasing your page load speed, structuring your page content, optimizing your page results on SERP, site security, and even more…are all examples of On-Page SEO.

OFF-PAGE SEO[
This refers to boosting your SEO page ranking from social media or other pages/sites outside your website. It majorly involves link building,

In conclusion...

SEO refers to any site ranking process or technique on search engines like Google, and be it on-page or off-page, an excellent SEO optimization strategy would guarantee your site; authority, quality traffic, and conversions.

IF YOU WANT TO LEARN MORE DAILY ON DIGITAL MARKETING OR YOU WANT KNOW HOW YOU CAN BECOME A PROFESSIONAL DIGITAL MARKETER.
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INTRODUCTION TO DIGITAL MARKETING
What is digital marketing?
Digital marketing refers to any form of marketing done on the internet ranging from search engines like Google, Bing to emails to social media platforms like Facebook, Twitter, Instagram and so much more.

It is very easy and more profitable compared to local advertising/marketing practiced a few years back which involved the use of fax, newspapers, TV and more, to run advertisments.

These methods are not only local as the term implies, but less profitable.
Some disadvantages of this type of marketing include:
Less profitable
Cost of running adverts is expensive.
You can't choose a specific target audience to run your ads (except with TV media which costs a lot)
You have a very limited proximity of ad reach.

Now, with the introduction of digital marketing; marketing has never been so much easier.

All you need is a stable internet connection and mile device or laptop.
Some major benefits of digital marketing include:
High ROI (Return of Investment): Low cost of ads high gains.
Customer targeting: About all digital marketing tools give you the opportunity to direct your ads to a specific audience. You can easily filter by demographics (gender & age difference), location, average monthly income, interests etc.
Retargeting: You can always retarget a specific category of audience based on previous search datas.
High proximity: Your ads can reach anywhere in the world with minimal costs.
Competitor spying: You can easily analyse your Competitor data and observe what they are doing to perform well in the market, so you can strategies, optimize and perform much better.

In summary, Digital Marketing has completely taken over any form of local/traditional form of advertising.
Therefore, if you want to easily boost your business, (product or services related) either physical or online, Digital Marketing is your best bet.


IF YOU WANT TO LEARN MORE DAILY ON DIGITAL MARKETING OR YOU WANT KNOW HOW YOU CAN BECOME A PROFESSIONAL DIGITAL MARKETER.
Message me on WhatsApp: 09023198482