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Check out these 98 book marketing ideas! https://insights.bookbub.com/book-marketing-ideas/

As a writer or independent author, you have to be consistent in writing, persistent in marketing and patient in expectations. This is because your author brand and books will gradually gain more visibility and sales as you write and publish more books.

These are what you need to do:
1. Typeset your manuscript in Microsoft Word.
2. Edit and proofread it.
3. Format the manuscript to ebook publishing standard.
4. Design a Cover for the ebook.
5. Go create a publishing account with Amazon. 6. You can now go ahead and publish the book through your Amazon KDP publisher account.

This is a Step by Step Guide on How to Create and Get the Link of PDF of your Free Giveaway Book Using Google Drive which you can then use in your website or blog Newsletter to get subscribers or share its link on your social media to build followers and fan base as a marketing strategy.
http://ebookstrati..co.ke/2017/01/HowtoCreateandGettheLinkofPDFofyourFreeGiveawayBookUsingGoogleDrive.html?m=1

Here are some basic tips which I use to greatly enhance the sales of my eBooks.
1. Ensure you know the audience you are targeting with your book and use right categories and keywords to reach them.
2. Ensure your book is good, well edited, and professionally formatted.
3. Ensure the eBook cover is good and genre specific.
4. Be social media active to get fans/followers.
5. Consider having an author website and mailing list.
6. Use free book promotion online services to get some exposure.
7. Try some paid book promotion services if you can.