Well this is a suprise, reports had previously stated that the new Android version would be called LIME PIE, but it was announced that Android 4.4 would infact be given the code name KIT KAT.


The decision to brand the software with the name of Nestle's chocolate bar is likely to be seen as a marketing coup for the Swiss food and beverage maker,well this isn't the case, according to Google neither side will be paying the other

"This is not a money-changing-hands kind of deal," John Lagerling, director of Android global partnerships, told the BBC.Instead, he said, the idea was to do something "fun and unexpected".
However, one branding expert warned there were potential pitfalls to such a deal.
"If your brand is hooked up with another, you inevitably become associated with that other brand, for good or ill," said Simon Myers, a partner at the consultancy Prophet.
"If that brand or business has some reputational issues that emerge, it would be naive to think as a brand owner that your good name, your brand equity, would not be affected."
Nestle on the other hand have said they plan to sell more than 50 million chocolate bars featuring the Android mascot

source:[url][http://www.newsbookstoday.com/2013/09/android-44-to-be-called-kit-kat.html]


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Cool.. Hope dis is true

Francheezy: Cool.. Hope dis is true

Really! I'll eat kit Kat every time I hold my Android...
But wait, should we expect l to be lemon plus? And m to be Milo?... Kerri lime pie wasn't so bad.

Kati kati

the name key lime pie hasnt been abandoned . . .android 5.0 will be called KLP

the guru pls, how can i upgrade my android 4.1 to the new 4.4? thanks