Now this is the proper way to do a Behaviour Change Communication ad!
These kids pretended to smoke and asked some adults for a “light”. You will be surprised what most of these adults said.
A reminder that our actions are more effective in causing change, than mere words we fail to keep. This is ever so true when raising children.

If you are a smoker, believe me, it is possible to stop smoking. Every habit is acquired and can be unlearnt. It may be difficult, but not impossible.

Go here for video: http://9jaflave..com/2014/01/best-anti-smoking-ad-created-video.html#more