I saw dis amazing article about Yemi Alade on NotJustOk.com


In this extremely competitive business
of making music, it is pertinent that an
artiste is consistent, hardworking,
talented, and most importantly, for me,
“shrewd”. A shrewd artiste is very
calculating, astucious and judicious.
This is highly important because one
wrong song, one wrong video, one
wrong dress, one wrong performance, or
even one wrong tweet can severely
hamper your blossoming musical career.
This is a clear indication that every
move for an artiste in the “music
business” as implied by Emmy Gee in
his song Rands N Nairas is
CALCULATED.
#OgaDimma DON’T
SLEEP ON ANYONE! U
NEVA KNOW WHEN THIER
SURU WILL LERE#
#FROMOVERLOOKEDTOOVERBOOKED
— Yemi Alade #Johnny
(@yemialadee) January
15, 2015
Yemi Alade had a very successful 2014,
becoming one of Africa’s leading female
entertainers, and as she pointed out in
her tweet a few weeks ago, “From
overlooked to Overbooked “. This
success is firmly rooted on a bedrock of
years of hard work as she was guilty of
overdoing at times; doing interviews on
the same radio station on two
consecutive days, with the same or
different presenters. You could call that
persistence, well yea… but remember,
too much of everything is not good.
That said, without a diggity without a
doubt, she was hardworking.
Signed to “Jus Kiddin’ “, her first single
“Fi Mi Sile” which dropped some few
months after she won the maiden
edition of the Peak Talent Show was a
60% success as it got massive airplay
on the radio, video was good and the
talent was obvious. “She has an
amazing voice, she is a star… this one” I
said to myself the first time I heard it
but she went missing after that. That
dreaded, very important second single
never came. She was a 300level student
of Geography at the University of Lagos
at the time and for reasons unknown to
me, the wait for the second single
expired.
On a sunny afternoon in the first
quarter of 2012, I got a message from
Taiye Aliyu who I used to call “Oga
Taiye” CEO Effyzzie Music Group . He
told me he wanted me to interview Yemi
Alade on my show on Unilag FM which
I did, with the main highlight of the
show being that a new single was
coming. I was excited much about this
new project because I was a fan; it
sparked another anxious wait. On the
25th of June 2012 at 12 noon, she
released her second official single titled
“Ghen Ghen Love ” produced by the
highly celebrated OJB JEZREEL . It
obviously wasn’t as good as the first
but I said to myself “maybe, just
maybe”. This is what NotJustOk posted
when the song was released:” Yemi
Alade who is not new to the music
scene, utilizes her strong voice by
impressing us with her delivery on this
up tempo OJB jezreel produced track. If
she stays consistent and has more time
to do more quality music. She can do
damage. ” She followed up “Ghen Ghen
Love ” with “Uche Face ” featuring the
boy band L.O.S produced by El Emcee.
When I heard this, I was shocked and
asked myself “Bloody Hell!!! what’s she
doing? ” I had the face of someone
stoned by a child and, in my pain, he
keeps on laughing.
In December that year, Yemi dropped
two more singles Bamboo and Show
Me. And with “Bamboo “, she apologised
for throwing stones at me; my favourite
Yemi Alade song till date. The lyrics
were clear, she sang her heart out and
the beat was amazing. By the end of
2012, two things were clear, 1) she was
getting consistent with putting out
music; 2) she was looking for that Hit
song.
Ghen Ghen Love
Bamboo and Show Me
In 2013 the search for “that” single
continued. Yemi Alade put out “Faaji ” in
June while she was also being featured
on other tracks notably “Rock My Body ”
with Mr Dance but I can’t sing Dipp .
The video was soft porn, well I liked it.
But in September 2013 things were
going to change. She set up on
ANOTHER nationwide Radio Tour for the
release of her new singles “Birthday
Song ” and “Happy People “, giving out
over a hundred cakes on this tour. She
came for an interview on my show and
she discussed plans for videos for both
songs and massive plans for promo. I
thought “Happy people ” was “that” song
because it was very catchy; I knew half
the lyrics the first time I heard it (not
like it had 20 words though. LOOL).
The beat was uptempo as well. For the
clubs.
Two weeks on and I got a message
from Yemi saying she got a new single
she would be pushing and I said to
myself “What is wrong with this young
lady? ” She was done with the tour, but
she was going to start another.
Apparently during her tour, she had met
up with Selebobo and made a song
titled “Johnny ” and she was back again
for another interview. When I heard
Johnny, it was clear, this was the
song! And I said to her right away, this
song needs a video. Johnny was
released on the 14th of October 2013
almost a month after she released the
previous single. I mean WHO DOES
THAT? It was beginning to look like a
struggle but that move paid off and
from that point, she never looked back.
She made the shrewd decision of
dropping Johnny though it could have
backfired. She realized the potential of
the song and she judiciously opted to
shoot the video with Clarence Peters
instead of Paul Gambit who shot her
previous videos. This paid off as he
directed one of the best videos of 2014…
and the rest is history . *Not
undermining the work of Paul Gambit
but having your video shot by Clarence
Peters portrays an “I mean business ”
outlook for an artiste and would
therefore be taken more seriously. As
much as you might want to argue this,
you know deep down that it is true.
Yemi Alade didn’t sleep on the
proverbial bicycle. She dropped
Tangerine and few weeks later, she
followed it up with the visuals. She kept
herself in our faces, we had no choice.
Both were getting heavy rotations on TV
and on the radio, and then she did
something no one in the industry had
ever done at that time. I bet you already
know. She made the French Version of
Johnny and BOOM! She was performing
in Stadiums and big shows across
Africa. Throw in the fact that she’s got
unrivaled energy on stage, and suddenly,
we had a real star on our hands.
Source: Instagram
Yemi Alade has become one of the
most sought after entertainers in Africa.
Only few female entertainers can match
her success in Africa. In October 2014,
she released her debut album “King Of
Queens” which got loads of great
reviews. Even though I feel the song
with Chidinma “Selense” is an absolute
mess, there are reasons for profound joy
with other songs on the album. With the
Video for Kissing being an absolute
beauty, and the video for Taking Over
soon to drop, amid countless number of
local and international shows,
collaborations, endorsements, and with
astonishingly, NO major controversy, the
signs are evident that this very talented,
hardworking, consistent and shrewd
musician will continue to soar higher
and higher. The Yemi Alade story –
From Overlooked to Overbooked – is
indeed a fine example for up & coming
musicians across Africa.

Na bks she wan take pix naim she wear all dis tin con be lyk masqurade







Na wa ooooooo

Mtcheeeeeeeeeeeeeeeeeeew