The audacious move comes just
months before the contract of
Nigeria’s foremost producer is due for
renewal with MTN.
According to a source close to the
negotiations, news of Don Jazzy’s
availability came up just as Globacom
was preparing offers to add Mavin’s
rising musicians Di’Ja, Reekado Banks
and Korede Bello to their fold of
brand ambassadors.
The source added that not only is Glo
eager to sign the young ones all at
once, they are determined to break
the bank by also offering a record-
breaking deal to Don Jazzy.
The Mavin Records CEO, who
currently has just two months to run
on his MTN deal, recently broke the
internet with news of his signing with
online retail giant, Konga. He is
considered an overlord of social
media influencers and played an
active role in creating awareness for
the APC in the just concluded
elections.
Although the other Mavin acts – Tiwa
Savage, Dr. Sid, D’Prince – all have
individual deals with MTN, any move
to GLO by the head honcho would
most likely result in a mass exodus
which would hit the South African
Telco hard.
The younger younger trio were signed
to Mavin Records a year ago and have
already planted their feet firmly in
the Nigerian music industry, with hit
solo songs and hit collaborations.
Sierra-Leonean-Nigerian Hadiza Blell
(Di’Ja) is the sonorous voice behind
the love song, Awww. Her music
career started off with relative
acclaim in Canada before she moved
back to Nigeria in what has turned
out to be a most lucrative decision:
joining Mavin Records.
Korede Bello, consistently sets the
hearts of his female fans racing with
songs like African Prince and Cold
Outside. He also has an endorsement
deal with Woodin under his belt.
Reekado Banks, hailed by many for
not just his good voice but his street
cred, is best known for his song, Chop
Am. The recent graduate of the
University of Lagos is a favourite
amongst young Nigerians.
All efforts to get a statement from
Mavin Records PR proved abortive as
they declined to comment.

hmmmm

brb