Coca-Cola is taking the 'millennial narcissism' culture to the next level with a new gadget that lets consumers snap selfies while sipping its soda.

The firm has unveiled a custom designed 'selfie bottle' complete with a built-in camera at the base.It uses sensors to take pictures when the bottle is tilted past a 70-degree angle – capturing you mid-drink.

All the images captured by the gadget, created for the firm's latest ad campaign, are automatically shared to Coca-Cola's Facebook, Instagram and Snapchat.

Coca-Cola Israel is the mastermind behind this 'game-changing' product, which was inspired by a gap in the market for novelty drinks, reports Business Insider.

The beverage giant then turned to Israel-based Gefen Team to help make this device a reality.

'Users tag themselves and their friends in photos on Coca-Cola's social media assets,' Gefen Team said in a statement.It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.'

The selfie bottle was created for the Coca-Cola Summer Love, which is the largest brand outdoor event in Israel.Every picture snapped with the gadget during the festival is posted to Coca-Cola's Snapchat, Instagram and Facebook pages – allowing individuals to capture moments while still enjoying the sugary beverage

It has not yet been made clear if this device was just a promotional piece for the event or if it will make its way to the masses.

Source : http://www.dailymail.co.uk/sciencetech/article-3946600/Forget-selfie-stick-Coca-Cola-reveals-smart-bottle-snap-swig.html

Like play like play.. This might become a thing

Badgers14:
Like play like play.. This might become a thing

I don't like! Just let me drink my coke jeje after a hot plate of pepper soup with white rice

You wan take style increase coke price shey...