HOW TO BECOME A SUCCESSFUL UPCOMING ARTIST IN NIGERIA

The Nigerian Music Industry Of Today Has Taken A New Dimension Compared To The Days Of Old When Music Artiste Will Simply Go To The Studio, Record A Couple Of Songs And Then Have The Radio & Alaba Mixtape To Promote Them Only Without The Need Of A Music Video .

The Trend Of The Days Of Now Is Music Video And This Is Fast Becoming Another Challenge For The Up-Comers Who Have Little Or No Fund To Finance A Music Video . Some Directors Charge From #1 Million Naira Minimum For A Music Video While Top Celebrity Directors Charge As High As 10 Million Naira. When The Up-Coming Artiste Think Of The Cost Of A Music Video They Get Frustrated To Pursue Their Career While Others Fail To See The Need For A Music Video . But Believe Me I Have Seen Good Music Videos On Satellite Channels And From My Research Some Of These Videos Were Produced For 100k On The Low Side . I Know This For Sure If The Director Have Passion For His Work And Love The Song You Are Shooting A Video For He Will Work With The Budget And Deliver Well, But Still Remember The Popular Nigerian Saying “Better Soup Na Money Kill Am” .

Video Is A Great Way To Increase Brand Awareness About Who You Are And What Your Tone Of Voice Is. Some People Are Slow Listeners. That’s A Given. When Faced With The Option Of Listening Or Reading Through A Block Of Text That Breaks Things Down In A Straightforward, Visually Exciting Manner, Plenty Of People Will Choose The Video. Although Frequently Referred To As A Visual Medium, Video Is Much More Of A Sensory Experience. When Beautiful Images Combine With Effective Sound Design Or Emotional Music, A Video Has The Potential To Engage With Audiences.

Having A Music Video Can Help Promote Your Band, Through Video Sites Such As Youtube And Blogs Like This One. As Well As By Getting Exposure On Satelite Television. Video Is A Good Way Of Getting Exposure And Experience And Brands Are Often Happy To Give You A Creative Free Reign. A Video Doesn’t Need To Cost A Fortune What’s Important Is Having A Good Idea And Working Within Your Budget. So The Question Of If Upcoming Artists Need A Music Video Is A Yes.

JOSEPH OLADUGBA (J-World)
CREATIVE VIDEO DIRECTOR
TWITTER/ @Oladugbaking
INSTAGRAM /@OladugbaJoseph

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