AutoElectNG:
1. Mazda is a smaller car company compared to Toyota and Honda. This means that Mazda does not have the deep pockets that Toyota and Honda have.

2. This led to a long-term collaboration between Mazda and Ford so that Mazda could leverage on the research and development financial and technical resources of Ford.

3. Ford forced Mazda to use certain engines and certain transmissions. This included the poorly designed and ill-fated CD4E transmission that come with the Mazda 626 automatic and the MX-6.

4. Around the late 1990s and the early 2000, this ill-fated transmission caused so many failures of Mazda 626 automatics and Mazda MX-6s that Mazda's image was terribly dented.

5. Affected vehicles included Mazda 626, Mazda Tribute and Mazda MX-6.

6. Other issues included transmission abuse by users who tried to exploit the zoom zoom that Mazda promised to the fullest.

7. Inadequate and ineffective cooling secondary cooling for a transmission with inadequate cooling ducts in the very first place. A race car has beefed up cooling and brakes amongst others, racing the Mazda to achieve the zoom zoom without beefing it up was a recipe for its failure in several instances, but the brand was blamed and not the users who erred.

8. Mazda focuses on cars built for performance/enthusiasts, Toyota focuses on budget and value (every Tom, Dick and Harry).

9. Market perception that Toyota's are more reliable and durable while Mazda's are more fun to drive, think of it as the poor man's performance brand, but Nigerians prefer reliable over and above fun to drive.


10. However, Mazda since 2013 is no longer the product of a collaboration between Mazda and Ford, but Mazda all alone, so Mazda can decide in its best interests and not because of the financial, legal and technical considerations due to its tie to Ford. Therefore a distinction needs to be made when judging Mazda between Mazda's pre-Ford, Mazda's with Ford and Mazda's post-Ford when analyzing the brand.

11. The disproportionate influence of so-called trusted mechanics on vehicle choice who may be more biased and less-educated than the general public who depend on them actually realize .

If you want specifics, I can back up all the above points.

Alitair:


My brother go to port harcourt especially rumuola and its environs, you would have no second thoughts about getting a mazda except you want to start transport business.

noeloge82:

I don't think he bought a good product
Mazda products a very good and d parts are very cheap compared to toyota and d likes

I have a Mazda 626 for 10yrs now I can tell u that the car is very economical maintainance wise and even fuel wise when compare to my Toyota corolla which is just 3yrs now

tripoli007:
Mazda koo malgma nii .. Anything that will make me decamp from Toyota Na Mercedes Benz straight .. I go drive car way be say ,u go climb 7 mountain and 7seas before u see the parts .. Toyota and Mercedes Benz rule the game

mrsirdam:
I currently drive a Mazda 6 Touring (2006) and i have had to replace the entire engine once (even though I've had it for less than 3 months because the pistons blew out on me on the highway. I've had 4 Toyotas (Cotollas and Camry) prior to this Mazda and none of them ever failed me (well except the Camry '07) which also had it's piston rings wearing out thereby burning oil but it never crashed unlike Mazda. Im defo going back to Toyotas after this one

LastProphet:
mazda has the same issue as nissan, they make very good looking cars but the high end ones are not durable at all. if u want to enjoy mazda dont buy anything with auto transmission, V6, etc, buy the simple ones like 323 and you are fine. If u buy any high end mazda u will change the gear box more times than u ever think possible

GAZZUZZ:


We are talking of modern day cars, not monuments

puffpuff:


What category is Mazda Protege( auto transmissio) falls? Pre ford ? ford ? or post ford? Do you have specific of the car? I'm on d verge of buying one. I got no knowledge of it beside d design

Olushauneddy:
In dis part of d world I live, 90% of d cars with pulled tyres - broken suspension on d roads are HONDA.

AutoElectNG:
1. Mazda is a smaller car company compared to Toyota and Honda. This means that Mazda does not have the deep pockets that Toyota and Honda have.

2. This led to a long-term collaboration between Mazda and Ford so that Mazda could leverage on the research and development financial and technical resources of Ford.

3. Ford forced Mazda to use certain engines and certain transmissions. This included the poorly designed and ill-fated CD4E transmission that come with the Mazda 626 automatic and the MX-6.

4. Around the late 1990s and the early 2000, this ill-fated transmission caused so many failures of Mazda 626 automatics and Mazda MX-6s that Mazda's image was terribly dented.

5. Affected vehicles included Mazda 626, Mazda Tribute and Mazda MX-6.

6. Other issues included transmission abuse by users who tried to exploit the zoom zoom that Mazda promised to the fullest.

7. Inadequate and ineffective cooling secondary cooling for a transmission with inadequate cooling ducts in the very first place. A race car has beefed up cooling and brakes amongst others, racing the Mazda to achieve the zoom zoom without beefing it up was a recipe for its failure in several instances, but the brand was blamed and not the users who erred.

8. Mazda focuses on cars built for performance/enthusiasts, Toyota focuses on budget and value (every Tom, Dick and Harry).

9. Market perception that Toyota's are more reliable and durable while Mazda's are more fun to drive, think of it as the poor man's performance brand, but Nigerians prefer reliable over and above fun to drive.


10. However, Mazda since 2013 is no longer the product of a collaboration between Mazda and Ford, but Mazda all alone, so Mazda can decide in its best interests and not because of the financial, legal and technical considerations due to its tie to Ford. Therefore a distinction needs to be made when judging Mazda between Mazda's pre-Ford, Mazda's with Ford and Mazda's post-Ford when analyzing the brand.

11. The disproportionate influence of so-called trusted mechanics on vehicle choice who may be more biased and less-educated than the general public who depend on them actually realize .

If you want specifics, I can back up all the above points.

Kobicove:
Generally speaking Nigerians don't like one-in-town cars whose spare parts are difficult to source except if they have a lot of money to 'burn'

Shadeolad:


My Mazda MPV is bae. 4years and still going strong

Pavore9:
My father had one, way back in the 80's......Mazda 323. That vehicle was low maintenance.

maxiuc:
Mazda is inferior

All this their new model are nothing but plastic

So inferior



My neighbor bought a clean Mazda under 1yr come nd see the car even though he doesn't drive it regular

Their inferiority complex in this modern days Mazda

GAZZUZZ:


Fragile engine. Scarce suspension parts.

Tinyemeka:


Thanks for the analysis.

What's your opinion on the reliability of '05 Mazda MPV compared to Toyota Highlander '03 model please?

hayjayman:
Mazda for life anywhere I dey...Toyota and Honda are over hyped in this part of the world....you will get to some more developed countries, and you will ask yourself if toyota and Honda ever existed at all.only in africa.....my Mazda 626 has never left me stranded on rhe Road where I see bonnets of Honda and Toyota almost in every traffic of lagos...

ntyce:
Isn't Mazda a Japanese product?

Reference:


Not offering anything but sir you don't own one, accuse Nigerians of being 'highly judgemental, relying on public opinion', then read what you wrote after that..... my oh my. How did you arrive 'when you DON'T OWN ONE..... the same public opinion. C'mon man.

hayjayman:
Mazda for life anywhere I dey...Toyota and Honda are over hyped in this part of the world....you will get to some more developed countries, and you will ask yourself if toyota and Honda ever existed at all.only in africa.....my Mazda 626 has never left me stranded on rhe Road where I see bonnets of Honda and Toyota almost in every traffic of lagos...

fxdee:
..
My mazda 626 i bought 10 yrs ago never disappoint me especially for long distance travelling compare to my other cars. What i know about the car is it doesnt make u look big but its performance is good,low cost of maintenance,fuel consuption,almost every mechanics can work on it,parts are very cheap .infact i find it very difficult to sell the car after i sold about 5 cars i bought after it...Nigerians like something that will make them fill big maybe that s the reason for toyota and honda even they are very good brand too but the price different is unnecessary too high which will make me to go for Mazda.

agarawu23:
you lie sir.