I. Never say 'I Love You' first: Women want to feel like they have to overcome obstacles to win a man's heart. They crave the challenge of capturing the interest of a man who has other women competing for his attention.

II. Make her jealous: Flirt with other women in front of her. Do not dissuade other women from flirting with you. Women will never admit this but jealousy excites them.

III. You shall make your mission [i.e.job], not your woman, your priority: Despite whatever protestations to the contrary, women do not want to be "The One" or the center of a man's existence.

IV. Don't play by her rules: If you allow a woman to make the rules she will resent you with a seething contempt even a rapist cannot inspire. The strongest woman and the most strident feminist wants to be led by, and to submit to, a more
powerful man.

V. Adhere to the golden ratio: 2/3 Give your woman 2/3 of everything she gives you. For every three calls or texts, give her two back. Three declarations of love earn two in return. Three gifts; two nights out. Give her two displays of affection and
stop until she has answered with
three more.

VI. Keep her guessing: True to their inscrutable natures, women ask questions they don't really want direct answers to. Woe be the man who plays it straight -- his fate is the
suffering of the beta. Evade, tease, obfuscate.

VII. Always keep two in the kitty: A man with options is a man without need.

VIII. Say you're sorry only when absolutely necessary: Do not say you're sorry for every wrong thing you do. It is a posture of submission that no
man should reflexively adopt, no
matter how alpha he is. Apologizing increases the demand for more apologies.

IX. Connect with her emotions: Set yourself apart from other men and connect with a woman's emotional landscape. Her mind is an alien world that requires deft navigation to reach your rendezvous. Frolic in the surf of emotions rather than the arid desert of logic.

X. Ignore her beauty: The man who trains his mind to subdue the reward centers of his brain when reflecting upon a beautiful female face will
magically transform his interactions with women. [Those who] lose their awe of beauty [will], in turn, [lose] their powerlessness under its spell. It
will help you acquire the right frame of mind to stop using the words hot, cute, gorgeous, or beautiful to describe girls who turn you on. Instead, say to yourself "she's interesting" or "she might be worth getting to know". Never compliment a girl on her looks, especially not a girl you aren't fucking.

XI. Be irrationally self-confident: No matter what your station in life, stride through the world without apology or excuse. It does not matter if objectively you are not the best man a woman can get; what matters is that you think and act like you are.
Women have a dog's instinct for
uncovering weakness in men; don't make it easy for them.

XII. Maximize your strengths, minimize your weaknesses: In the betterment of ourselves as men we attract women into our orbit...there is a groupie for every male endeavor.

XIII. Err on the side of too much boldness, rather than too little: Touching a woman inappropriately on the first date will get you further with her than not touching her at all. Don't let a woman's faux indignation at
your boldness sway you; they secretly love it when a man aggressively pursues what he wants and makes his sexual intentions known.

XIV. Bleep her good: Bleep her like it's your last Bleep. And hers.

XV. Maintain your state control [Note: This is the one I like best, because most men fail at it] You are an oak tree. You will not be manipulated by crying, yelling, lying, head games, sexual withdrawal, jealousy ploys, pity
plays, shit tests, hot/cold/hot/cold, disappearing acts, or guilt trips. She will rain and thunder all around you and you will shelter her until her storm passes. She will not drag you into her chaos or uproot you. When
you have mastery over yourself, you will have mastery over her.

XVI. Never be afraid to lose her: You must not fear. Fear is the love-killer. Fear is the ego-triumph that brings abject loneliness. You will face your
fear. She who can destroy you,
controls you. Don't give her that power over yourself. Love yourself before you love her.