Pls Doctors I need your help on an assignment:
How Important is Prevention Motivation Theory to Doctor-patient Communication.
Or How does Prevention Motivation Theory influence your interaction with your patients

The Protection Motivation Theory proposes that the intention to protect one self depends upon four factors:

*The perceived severity of a threatened event (e.g., a heart attack)
*The perceived probability of the occurrence, or vulnerability (in this example, the perceived vulnerability of the individual to a hear attack)
*The efficacy of the recommended preventive behavior (the perceived response efficacy)
*The perceived self-efficacy (i.e., the level of confidence in one’s ability to undertake the recommended preventive behavior).

The theory therefore says that in order for an individual to adopt a health behavior, they need to believe that there is a severe threat that is likely to occur and that by adopting a health behavior, they can effectively reduce the threat. The individual should also be convinced that he is capable of engaging in the behavior which should not cost him a lot.

A ‘measure of intention’ to engage in the recommended preventive behavior is the most common index of protection motivation.