Premium music channel TRACE Urban is calling on artistes who want their songs to be played on the channel to summit their videos. In a recent statement released by EMC, the Nigerian licensees for that channel, a guide that will help artistes summit their videos was unveiled. According to the statement, the document is part of their contribution to the development of music videos in Nigeria.

It further states that they will never collect money from any artiste to air their videos on the channel. In addition, videos that are successful in getting on TRACE stand to gain more as TRACE has announced a new block on all 36 stations of NTA Network on Saturdays at 4pm.




Trace Urban video airplay document...[i][/i]



TRACE Urban continues to become a part of the Nigerian and Anglophone African music scene since opening an office in Lagos in September 2011. We are proud of our popularity and happy that many artists and musicians, like yourselves, offer your music videos to add to our playlist and air for our viewers, your fans.

We need your videos and you will NEVER be asked to pay to submit your video.

There is no one individual at TRACE that can get your video played on the channel by saying so DO NOT PAY ANYBODY WHO SAYS THEY CAN ADD YOUR VIDEO. There is a clear and transparent process and a committee makes selections. This statement isto explain the process and selection criteria. Please share this with any and everybody, post it, email and if you have comments or questions about it please let us know, so we can answer anything not addressed here.

TRACE is a music video channel; we air music videos for our viewers and sell advertising and sponsorships to brands that want to get their products and services in front of the viewing audience. We are not a record label,music promoter or entertainment news channel.We do pay royalties for airing your music videos. In Nigeria, this will be done through COSON or another collecting society. We have not completed the negotiation and will announce it in the press when we finalize. You must be registered with the collecting societies (as you should be) to collect royalties due to you.As you may know, TRACE is on all bouquets of DSTV on channel 325 and we also have shows on Galaxy and NTA2. There are separate feeds with different content for Anglophone/Lusaphone and Francophone Africa, Europe,Asia and the Americas. Anglophone Africa includes 17 countries in Africa that are mainly English speaking,including Nigeria, Ghana, Kenya, Tanzania and South Africa.

TRACE got to where it is through the commitment and hard work of a lot of people. It has also followed a genera lphilosophy of playing what is most popular with the most people… in other words the biggest and best videos from the biggest and best artists across Africa and the world. Videos are chosen as a result of studying the music charts and trends in clubs etc. to assess the popularity ofsongs and artists. Videos aren’t put on the channel out of personal interest. The main three criteria is artist popularity, song popularity and how cool the video is.One of our limitations is the amount of space and time on the Channel. We cannot possibly play every video we receive. At any given time we have about 40-50 videos in rotation at any time, 8-10 of these are African artists.Half of the African artists are usually Nigerians, but there is also Ghana, Kenya, South Africa and many othertalented countries on our continent.The criteria we use to select videos are not strict rules but general guidelines. There are exceptions to the guides,we do add some up and coming/growing artists and sometimes a song is that is not known that well. There are also no hard rules about music videos. For instance it is often said that a good music video should have a story line but there are many videos that clearly defy this.

CONTINUE to read or download the document here http://amakaikenga..com/2012/07/artistes-take-note-trace-urban-calls.html