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Mtv Base, Trace Urban Conspire Against Nigerian Music. - Music/Radio - Nairaland

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Nigerian Hit Music Videos You Will Never See On Trace Urban / Blogger Replies Trace Urban, Mocks Loyal Nigerian Artistes. / Trace Urban Denies Conspiracy Against Nigerian Music (2) (3) (4)

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Mtv Base, Trace Urban Conspire Against Nigerian Music. by publisher(m): 7:38pm On Oct 20, 2012
Can this be true? angry

[quote][size=12pt]TRACE URBAN, MTV BASE’S AND SOUTH AFRICA'S CONSPIRACY AGAINST
NIGERIAN MUSIC.


In the late 1990s and early 2000s, Nigeria was just an ordinary consumer of popular culture music from other regions. We did have occasional local champions like Blakky, Alex O, Felix Liberty and co but their success was restricted to Nigeria with rare flashes in other West Africa countries. Most of them were not smiling to the bank though. The Fela’s and Sunny Ade’s were on a class of their own, mostly classified into world music category and not popular culture

The aggressive entrance into the Nigerian market of South African music channels like Mnet’s Channel O became an eye opener for many Nigerians. We were amazed not necessarily because of the monotonous house beats and awkward repetitions, but on the quality of their music videos. Most Pan-African Music awards of that period favoured largely Southern African artistes.
It was not until Femi Kuti’s b.ang b.ang b.ang track (previously banned in Nigeria) won a major continental award that the pop culture world and the rest of Africa began to take Nigerian music seriously.

FAST-FORWARD; today, apart from oil, politics, banking and telecommunications, Nigeria’s entertainment and music industry has grown to become a very lucrative sector. Nigeria has grown further to boast of Africa’s best and largest music industry. The greatest irony is that South Africa played a major role in propelling Nigeria’s music industry; how? The production of world class Nigerian music videos started when Nigerian artistes began flooding South Africa to shoot cheap but quality music videos. This trend has still not abated, though we now have a number of competent Nigerian producers shooting great music videos in Nigeria.
Nigerian artistes have become crowd pullers almost everywhere in black Africa and the Caribbean, even in Franco-phone regions. And so why am I writing this?

It’s about two international music channels, MTV base and Trace Urban.
Several weeks back some music promoter friends of mine visited Trace Urban’s Lagos office to drop music videos for a promising Nigerian artiste and guess what? They were rejected; not because their music video or song quality was poor but they were told that TRACE urban’s quota of Nigerian music videos have already been exhausted for the month. A Non-Nigerian insider at TRACE urban’s Lagos office-being a fan of Nigerian music, eventually opened up and explained what was happening.

The insider told the Nigerian music promoters that Trace Urban has been put under pressure to promote their African host country’s music. Trace Urban’s African headquarters is in South Africa. According to our insider source, there have being complains by ‘other African countries’ that most pan-African music channels only want to play and promote Nigerian music. And so TRACE urban now has the mandate to promote South African music by any means.

Trace Urban’s AFRICA 10 is one of such platforms; the idea is to bombard the countdown show with mainly South African, plus other African songs and very few Nigerian songs. For those who watch TRACE Urban regularly, you’d notice that several popular Naija hit songs are never aired on the channel for fear that it may over shadow other South African songs. And in order to curtail any suspicions from Nigerian fans, the people at TRACE ensure that from it’s very few collection of Naija songs on its AFRICA 10 countdown, at least one of them make it to number one.

TRACE Urban has just introduced a new one hour show called BEST OF SA HIP HOP, showing on Saturdays and Sundays. One hour of non-stop South African music, nothing on Nigeria.

Another source revealed that TRACE URBAN’s predicament may be similar to MTV base’s. MTV base also has it’s African headquarters in South Africa, and their top man Alex Okosi, a Nigerian. Word has it that Alex Okosi was also accused of using MTV base for promoting Nigerian music, many pointed to Nigeria’s continued hosting of MAMA awards as evidence. MTV’s management subsequently canned its hugely successful MAMA awards because many South African companies did not see any
d viability in sponsoring it and a Nigerian company (Glo) refused to sponsor MAMA if it was not going to be hosted by Nigeria. Instead Glo decided to pitch its tent with MTV’s Big Friday show, while MTN periodically sponsors Street Request the only other Nigerian oriented show on MTV base.

For the South Africans, MTV base created a show called House warming, a one hour show, aired twice on weekends on prime time and with no major sponsors.

The only other time MTV base broadcasts an hour of Nigerian music is on 'MVP Naija' aired early morning Saturdays at about 4am when the whole of Africa is still fast asleep.

Every nation has the right to promote its music and culture to the rest of the world but there shouldn’t be a deliberate attempt to stifle other nations seen as a threat.

After all, Jamaicans have...-read more- [quote]

Source;www.mrstanleynwabia..com

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Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Caseless: 9:25pm On Oct 20, 2012
Conspiracy? Somebody should pls tell me it has not gotten to that.. can u imagine this spongy-haired south africans masking our music to promote their own 'song of freedom' called music.. song of freedom, is that what they call music? South africans should know that nigerians in the music industry didn't conspire against anyone before we got to where we are today musically, so they should do their homework well to get there, and not by hindering others' progress. We're too big to to be small...4ward ever! They wan catch us, i guess.

1 Like

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Ramcie(f): 8:43am On Oct 21, 2012
Hehehe! It's good to see other African countries quiver in fear over something about NIGERIA . Jealousy people undecided
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by pastormustwacc: 8:43am On Oct 21, 2012
Na wa o
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Jubal01: 8:46am On Oct 21, 2012
Servs us ryt. Nigerians alwys lyk 2 learn dia lesons d hard n shameful way. R de teln me dat de cnt establish a station wit d quality of MTV CHANNEL O or Trace? Shame on us.

6 Likes

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Mcdondayan: 8:47am On Oct 21, 2012
we as nigerians should have alternatives in case things like this come up.
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by alaoeri: 8:49am On Oct 21, 2012
Op afterall soundcity is available on dstv no yawa tune in to watch Nigerian music videos.

7 Likes

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by tatosh: 8:51am On Oct 21, 2012
A wake up call for Nigerian music stations to brace up and take up the challenge the international way. Why should we be waiting for south Africa to help us promote our music anyway? If I was Trace Tv I'll do the same, so I don't blame them

3 Likes

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Double194(m): 8:53am On Oct 21, 2012
So fear dey even catch dem for our music.? We go show em pepper. (na we say make una dey sing choir songs.)
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by salam001(m): 8:53am On Oct 21, 2012
I dont waste my time on Mtv and trace urban,i like soundcity instead

8 Likes

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by abysirius(m): 8:55am On Oct 21, 2012
Do we really have to rely on SA to promote our own thing. There's no doubt that Nigerians are doing pretty good when it comes to the production of good music in Africa and as such we pose a great threat to SA music industry and the rest. If really they can stop us they won't mind goin to any length to achieve that. They're only tryin to protect their own thing too.

This should be a wake up call to all our biz moguls most especially those in the showbiz/music industry that more still need to be done. MTV, Channel O, SuperSport and the likes are not stuffs we can't achieve in Naija we just need to understand that we cannot continue to depend on external force to propel us to target. Dr. Rahmond isn't really doing badly. We need more pple to come in and invest into the industry with an objective that of meetin an international standard then and then we can be unstoppable.

GOD BLESS NIGERIA!

2 Likes

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by sindyko(m): 9:09am On Oct 21, 2012
I will put this as 'enemy of progress' is it amiss for Nigerian music to be progressing, why are they reluctant of the pride will av in music industry. No matter hw S,African embattle wth us to be overshadow it can never work. Is it a must to make an inferior music compulsory to entice and embellish their screen muncher sound. People know wat dey want and d their desire, no betta their uncertainty Nigerian music will always top.

It insurmountable light and dark can stay in the same room. When its time S,Africa will be sent for Nigerian music. People no their Choice.
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Nobody: 9:11am On Oct 21, 2012
Its very simple, I think we our channels like Kennis Music, Nigezie, Real Star, etc, they should also do their homework by always promoting nigerian content, but I noticed that the above mentioned channels also engaged in promoting foreign music at the expense of nigerian music
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by anitank(f): 9:12am On Oct 21, 2012
They will only be asking for troblue when they stop showing Nigerian music on Soundcity!!!
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by FreeGlobe(f): 9:15am On Oct 21, 2012
rubbish post.. Nigeria music is crap anyway. overrated by nigerians.. This article belongs to the dustbin. Why not go to mtv or bet and ask them to ditch American songs and start playing nigeria crap music. you put your mouth where your money is. crap article.

2 Likes

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by savedbreak: 9:19am On Oct 21, 2012
Soundcity and kennis music channel arnt bad afterall!

1 Like

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Nobody: 9:21am On Oct 21, 2012
Rubbish post,if SA is d host country of TRACE goodluck to them. D truth is without naija music every other african song is wack.

Moreover most of d vidoes on TRACE r pro white .
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by OmoTier1(m): 9:21am On Oct 21, 2012
FreeGlobe: rubbish post.. Nigeria music is crap anyway. overrated by nigerians.. This article belongs to the dustbin. Why not go to mtv or bet and ask them to ditch American songs and start playing nigeria crap music. you put your mouth where your money is. crap article.
Your post reveal your level of muturity. #babybrain

7 Likes

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Nobody: 9:25am On Oct 21, 2012
a very viable business opportunity is starring us in the face yet we are seeing it as a set back cry cry cry

7 Likes

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by mrhansome12(m): 9:29am On Oct 21, 2012
My question is did it make SA music beta dan Naija? Ans no. 2nd question did it stop our artistes 4rm pulling crowd at any country they perform? Ans no. 3rd question did it stop our artistes 4rm world tour? Ans no. 4th question did it stop American artistes 4rm doing collaborations and signing our artistes 2 their record label? Ans no. 5th question did it change de facts dat we are de entertainment capital of Africa? Ans no. 6th question did it stop our artistes 4rm winning de most awards at any international award of African category? Ans no. So no need 2 bother ourself cus who God don bless no man can curse. SA bewarn,

3 Likes

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by tony4244(m): 9:29am On Oct 21, 2012
[color=#000099][/color]NIGERIANS BOYCOTT MTV BASE AND TRACE TV. WATCH ONLY SOUNDCITY AND AFIC (THEY PLAY MOSTLY NAIJA JAMS ). WHEN THEIR VIEWERS REDUCE THEY WOULD WAKE UP AND PLAY OUR JAMS AGAIN!!!!!!!!!

1 Like

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Nobody: 9:31am On Oct 21, 2012
Very yeye musician....
Dem tell am say we no go patronize if he use NTA or STV?
Wetin do cool fm?
We don't patronize our own, den we expect odaz to respect us?
Rubbish!

1 Like

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Nobody: 9:31am On Oct 21, 2012
FreeGlobe: rubbish post.. Nigeria music is crap anyway. overrated by nigerians.. This article belongs to the dustbin. Why not go to mtv or bet and ask them to ditch American songs and start playing nigeria crap music. you put your mouth where your money is. crap article.

Surely you don't belong here, bastar.d, with all the rubbish american musician are producing. You should know that our eyes are open now, and gone are those days when we ave a crush on american music, all are rubbish now. No wonder they are all dying to feature in nigerian music now, like Rick Ross, Snoop Dog, wycle jean, busta rhyme, akon, R.kelly, beenie man...
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by timbros(m): 9:35am On Oct 21, 2012
Isnt Soundcity Nigerian? Why all the noise? If MTV and Trace conspire against Nigerian music then Nigeria should upgrade Soundcity and promote their own music in their own station. No big deal...

Nigeria is too big to rely on other african countries to promote their music.
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Nobody: 9:37am On Oct 21, 2012
Wen we depend on SA for transmission of our satelite stations, wat do u expect? They better scrap ∂α† law & allow satelite stations τ̅o flourish.
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by timbros(m): 9:38am On Oct 21, 2012
Hayjaycity:

Surely you don't belong here, bastar.d, with all the rubbish american musician are producing. You should know that our eyes are open now, and gone are those days when we ave a crush on american music, all are rubbish now. No wonder they are all dying to feature in nigerian music now, like Rick Ross, Snoop Dog, wycle jean, busta rhyme, akon, R.kelly, beenie man...

@bolded:
Guy are you for real? Americans DYING to feature in Nigerian music?? Or you meant the other way round?

2 Likes

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by ajf(m): 9:39am On Oct 21, 2012
Jubal01: Servs us ryt. Nigerians alwys lyk 2 learn dia lesons d hard n shameful way. R de teln me dat de cnt establish a station wit d quality of MTV CHANNEL O or Trace? Shame on us.
Abi o...

1 Like

Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Truman155(m): 9:42am On Oct 21, 2012
abysirius: Do we really have to rely on SA to promote our own thing. There's no doubt that Nigerians are doing pretty good when it comes to the production of good music in Africa and as such we pose a great threat to SA music industry and the rest. If really they can stop us they won't mind goin to any length to achieve that. They're only tryin to protect their own thing too.

This should be a wake up call to all our biz moguls most especially those in the showbiz/music industry that more still need to be done. MTV, Channel O, SuperSport and the likes are not stuffs we can't achieve in Naija we just need to understand that we cannot continue to depend on external force to propel us to target. Dr. Rahmond isn't really doing badly. We need more pple to come in and invest into the industry with an objective that of meetin an international standard then and then we can be unstoppable.

GOD BLESS NIGERIA!
2 long...can sum1 sumerize what he just said?
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Nobody: 9:42am On Oct 21, 2012
timbros:

@bolded:
Guy are you for real? Americans DYING to feature in Nigerian music?? Or you meant the other way round?

Answer your question by urself nah!..the mentioned artistes should have rejected the collaboration in the first place, telling the nigerian artistes they produce crappy music nah. Jst like the other bastard said.
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Saintsquare(m): 9:44am On Oct 21, 2012
FreeGlobe: rubbish post.. Nigeria music is crap anyway. overrated by nigerians.. This article belongs to the dustbin. Why not go to mtv or bet and ask them to ditch American songs and start playing nigeria crap music. you put your mouth where your money is. crap article.
When was the last time u switched on your TV?**slowpoke***
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Nobody: 9:45am On Oct 21, 2012
Jubal01: Servs us ryt. Nigerians alwys lyk 2 learn dia lesons d hard n shameful way. R de teln me dat de cnt establish a station wit d quality of MTV CHANNEL O or Trace? Shame on us.

You are right, bruv
Re: Mtv Base, Trace Urban Conspire Against Nigerian Music. by Nobody: 9:47am On Oct 21, 2012
If this is true, then DSTV should be made to face stiff regulation or booted out. With Multichoice out, we will get ourselves new cable networks without their silly bias.

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