Ikengawo: BUT the government isn't the end all be all of business. Innoson is unknown outside of Anambra and the internet.
They have done no real advertizing or branding.


Nigeria has the biggest movie industry in africa, and the movies constantly borrow cars. If innoson used this opportunity for product placement wisely, nobody would be making noise on whether or not they need the government because their vehicles will be seen all over the world. They can also lobby CNN, Al Jeezra and BBC to show their plant and the vehicles, or conduct auto shows. Something as simple as signing tonto dike to be your official brand ambassador makes nigerian papers in a heartbeat.

Innoson has been, so far, advertised abysmally.


America's motor industry didn't take off because of the government, it took off because of advertising and marketing.

Red-Light:
help me ask that m0ron o

Omo_Tier1: Must government do everything in Nigeria these days? Did government buy 3million mobile lines from glo before it became a symbol of Nigeria's emerging greatness? Let INNOSON compete with other manufacturers in the continent. If His product is of good value for money, He will give the Asia giants a run for their money in Africa.

DonPedro 2:

We most understand that Innoson is still at its infant stage. The government have a big role to pay if this company is to survive. Check the history car manucaturing industries all over the world, especially the American car and how the government guide them geliously.

Advertising is highly capital intensive and I know Innoson most be trying to break-even especially competing with world class auto gaints and having relay on imported iron and still. No thanks to Ajaokuta and others.

Will I buy Innoson car if I have the money? Sentiments apart, my answer is no. Why because:

1. Safty should be of altmost concern. Yes it has got all the local certification but are this people highly experienced in that field to give such certification?

2. I sure want to study those that are using it for years to acertain how durable it is being a new auto in the market.

Really tired of typing. But I think government use of the cars for some years will realy boost our confident to patronise it and I pray Innoson automobile will live long after Owners death. unlike most Nigerian companies.

Conquistador: Fuelish goat! instead of being grateful to Ghana for their great gesture,you r spewing crap as usual.do u know the lifeline 200 units will give 2 d company?be grateful 4 once,monkey azzhole

vinuyon: All INNOSON needs is marketing, marketing and marketing.

Aggressive marketing will solve the issue of low patronage.

AjanleKoko:



Boys dey find work?

okpara ugo:

And the Nigerian government has bought more than 1000 units. Abia state alone has bought about 50units. Abegi take this your ghanaian mentality away from here. Just one transporter like ABC can buy 500units of Innoson motors.

Conquistador:

Shaaaaaaaaaaaaaaaaaaaaarp up, ewu. abia bought this,nigerian govt bought that. fuelish and typical nigerian. all you know is empty talk. so how come they are still lamenting lack of govt patronage? and what is abc waiting for to buy those 500 units? is there anywhere in the story that supports your claim about abia and nigerian govt buying those units? abi you are imagining things as usual with your kind? see what inhaling excessive generator fumes can cause! crap

Nightshift: The company must not rely on government patronage alone. A smart marketing strategy with juicy offers(e.g.longer financing period) to private users must be adopted . Hoping mainly for government patronage nearly killed ANAMCO.

Sincere 9gerian: Ethnic sentiments cannot be ruled out. For instance has the Lagos state govt ever patronised Innoson?

manny4life: After finance, it's marketing. No matter how goods your products are, if you don't market it well, it will not sell. What Innoson needs is a marking consulting company to prepare them well, but question remains, are they willing to part with commission?

Highbros: they are not complaining of low patronage, they are complaining of low government patronage.

vinuyon: All INNOSON needs is marketing, marketing and marketing.

Aggressive marketing will solve the issue of low patronage.

ekt_bear:

Will it?

Marketing alone is not what made me buy a Honda when I was looking for a car. Honda has a track record of reliability and safety, and also is pretty inexpensive relative to the alternatives.

If you build an attractive product, people will buy it. You won't be complaining of "low gov't patronage" unless there is something dodgy with what you are building.

ekt_bear: I am are of Honda's reliability through word of mouth. Not through any focused advertising on their part.

They simply have a reputation for this.

Regarding their price relative to other options, you learn this when you start looking for a car.

If Innoson is selling a quality product at a good price, they won't need to pressure anyone into buying their vehicles.

Therefore, it seems very likely to me that either the quality or the price of their cars is unattractive.

Eziachi:
Its not patronage, can you imagine French govtal agencies using Toyota instead French made cars like Renault, Citreon? Or their president riding in BMW?

Can't Jonathan use one of this company cars as his official vehicle, including abroad, like in Switzerland last week. Can you imagine the amount of PR it will give to the company and Nigeria as a nation?
They will prefer the imported one where they will like inflate the price and so mago-mago with custom clearance. Tell me any world leader that use auto that wasn't made in his country if that country makes auto?

ekt_bear: Advertising doesn't help if your product isn't good.

And if your product is good, won't need much advertising to move it.

ekt_bear: Advertising doesn't help if your product isn't good.

And if your product is good, won't need much advertising to move it.

nnenna.1:
There are insinuations here that innoson brand cars are no good.

How did we reach this conclusion? Consumer complaints? Accidents?

Because low sales in many cases is not =low quality. Conversely high sales is not=high quality.

Else gangnam style would be in the ranks of the greatest musical compositions of all time .

But aren't any banks open to lending Innoson money for advertizing and that sort of thing? It could also be that there isn't enough capital to do so. What about private investors? Going public?

How open are banks to fledging and new business ideas in Nigeria?

Dis Guy:

oh please no

the next whinge will be some northerners/outsiders trying to take over his brainchild ...they were insinuations previously on that!!

AB-Jay:



On point bro.
Just like Kasapreko did with the movie "The Game" Top Ghana Stars Majid Mitchel, Van Vicker and co. drinking Alomo Bitters all through the movie in clubs, at home and bars..Now Alomo is like Ghanas Biggest Private sector export such that Nigerians now even pirate it.

Ikengawo:
The movie Black BerryBabes even made Blackberry the phenomnia it is in Nigeria.

Innoson needs take advantage of the nature of modern marketing in Nigeria. It only costs 10,000USD to make a Nigerian movie on average, 50,000 for a good one but they reach millions of people.